What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn’t. Based on research, interviews and the author’s own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.

HOW DO POLITICIANS IN TODAY’S world attain power? How do nations become powerful? Why do human beings follow others unquestioningly, even if it is to their own detriment? What factors determine which politicians, nations and organizations will dominate the modern world?

Through much of human history, societal control was determined by militaristic strength. Individuals and tribes fought to control vital resources and land. In the next part of evolution marked by colonialism and the emergence of mega-corporations, money determined power. In the recent decade, the key to supremacy has shifted again. The power and control individuals, leaders and nations have is now determined by their ability to mould the information environment.

In The Art of Conjuring Alternate Realities, Shivam Shankar Singh and Anand Venkatanarayanan dive into the operations of political parties, cyber criminals, godmen, nation states and intelligence agencies from around the world to explain how the power to manipulate your thoughts is being harnessed, and how information warfare is shaping your life and world.