Gorgeous young women in revealing poses; extravagant mansion parties packed with celebrities; a hot-tub grotto, elegant smoking jackets, and round rotating beds; the hedonistic pursuit of uninhibited sex–put these images together and a single name springs to mind: Hugh Hefner. From his spectacular launch of Playboy magazine and the dizzying expansion of his leisure empire to his recent television hit The Girls Next Door, the publisher has attracted public attention and controversy for decades. But how did a man who is at once socially astute and morally unconventional, part Bill Gates and part Casanova, also evolve into a figure at the forefront of cultural change?

In Mr. Playboy, historian and biographer Steven Watts argues that, in the process of becoming fabulously wealthy and famous, Hefner has profoundly altered American life and values. Granted unprecedented access to the man and his enterprise, Watts traces Hef’s life and career from his Midwestern, Methodist upbringing and the first publication of Playboy in 1953 through the turbulent sixties, self-indulgent seventies, reactionary eighties, and traditionalist nineties up to the present. He reveals that from the beginning Hefner believed he could overturn social norms and take America with him.

Throughout this fascinating biography, Watts offers singular insights into the real man behind the flamboyant public persona. He shows Hefner’s personal dichotomies–the pleasure seeker and the workaholic, the consort of countless Playmates and the genuine romantic, the family man and the Gatsby-like host of lavish parties at his Chicago and Los Angeles mansions who enjoys well-publicized affairs with numerous Playmates, the fan of life’s simple pleasures who hobnobs with the Hollywood elite. Punctuated with descriptions and anecdotes of life at the Playboy Mansions, Mr. Playboy tells the compelling and uniquely American story of how one person with a provocative idea, a finger on the pulse of popular opinion, and a passion for his work altered the course of modern history.

An illuminating biography of the man who taught Americans “how to win friends and influence people”

Before Stephen Covey, Oprah Winfrey, and Malcolm Gladwell there was Dale Carnegie. His book, How to Win Friends and Influence People, became a bestseller worldwide, and Life magazine named him one of the “most important Americans of the twentieth century.” This is the first full-scale biography of this influential figure.

Dale Carnegie was born in rural Missouri–his father a poor farmer, his mother a successful preacher. To make ends meet he tried his hand at various sales jobs, and his failure to convince his customers to buy what he had to offer eventually became the fuel behind his future glory. Carnegie quickly figured out that something was amiss in American education and in the ways businesspeople related to each other. What he discovered was as simple as it was profound: understanding people’s needs and desires is paramount in any successful enterprise. Carnegie conceived his book to help people learn to relate to one another and enrich their lives through effective communication. His success was extraordinary, as 1920s America craved a little psychological insight that was easy to apply to everyday affairs.

Self-Help Messiah tells the story of Carnegie’s personal journey and how it gave rise to the movement of self-help and personal reinvention.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.