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22 Immutable Laws of Branding audiobook
- By: Al Ries
- Narrator: Al Ries
- Category: Business & Economics, International, Marketing
- Length: 1 hours 35 minutes
- Publisher: HarperAudio
- Publish date: July 19, 2005
- Language: English
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22 Immutable Laws of Branding Audiobook Summary
Branding.
Dubbed by many the “marketing buzzword” of the late ’90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today’s insanely crowded marketplace.
The only question is, how do you do it?
Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world’s best — like Coca-Cola, Xerox, and Starbucks — with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business’s hottest topic in less time than an airplane ride.
Find out:
- Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging
- How to define your category. . . even if you’re not first to market
- How overbranding equals underwhelming
- Why good old-fashioned publicity may be the missing link in the brand-building process
- Why giving your brand the right name is perhaps more important than the brand itself
And perhaps most important of all:
- How to own a word in the mind of the consumer.
Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
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22 Immutable Laws of Branding Audiobook Narrator
Al Ries is the narrator of 22 Immutable Laws of Branding audiobook that was written by Al Ries
Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
About the Author(s) of 22 Immutable Laws of Branding
Al Ries is the author of 22 Immutable Laws of Branding
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22 Immutable Laws of Branding Full Details
| Narrator | Al Ries |
| Length | 1 hours 35 minutes |
| Author | Al Ries |
| Category | |
| Publisher | HarperAudio |
| Release date | July 19, 2005 |
| ISBN | 9780060871017 |
Subjects
The publisher of the 22 Immutable Laws of Branding is HarperAudio. includes the following subjects: The BISAC Subject Code is Business & Economics, International, Marketing
Additional info
The publisher of the 22 Immutable Laws of Branding is HarperAudio. The imprint is HarperAudio. It is supplied by HarperAudio. The ISBN-13 is 9780060871017.
Global Availability
This book is only available in the United States.
Goodreads Reviews
Pradyuman
June 28, 2020
Basics but immutable to impact your audience in every way possible.
Paulina
June 28, 2019
Really good insights about traditional branding, about digital branding is interesting to see how things have evolved since this edition release
S
September 01, 2019
This is the bible
Kartik
February 13, 2021
Al Ries and Jack Trout, the authors, have named their book – 22 immutable laws of marketing. They believe these aren’t some suggestions or tips and tricks for companies to grow, but are laws that shouldn’t be broken at any cost. They explain why certain marketing tactics are useless when they don’t follow the laws of marketing. To explain this, they cite several examples of companies and their marketing strategies. They clearly point out why some succeed and why some fail. As the title suggest it is a must read for marketing students to prosper in their careers. The authors warn that some laws require a person to stand out in a board room. Management might be mutable but laws aren’t. The person who stands out may be bad mouthed but it will ultimately achieve him success. The examples used by authors to convey their thoughts are big corporation names across the world. The crisp chapters are unique in their own way hence one must think of all laws before committing with a single one. Overall this book is informative, enjoyable and a pleasant read.
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