9781427235282
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Beyond the Idea audiobook

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Beyond the Idea Audiobook Summary

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.

By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble’s parable. Beyond the Idea shows exactly how to:

– Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.

– Manage any innovation initiative as a disciplined experiment.

– Implement three distinct models for moving from ideas to action.

Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

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Beyond the Idea Audiobook Narrator

Kaleo Griffith is the narrator of Beyond the Idea audiobook that was written by Vijay Govindarajan

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School’s Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He is the co-author of Beyond the Idea and How Stella Saved the Farm. He lives in New Hampshire.

About the Author(s) of Beyond the Idea

Vijay Govindarajan is the author of Beyond the Idea

Beyond the Idea Full Details

Narrator Kaleo Griffith
Length 3 hours 39 minutes
Author Vijay Govindarajan
Category
Publisher Macmillan Audio
Release date September 24, 2013
ISBN 9781427235282

Subjects

The publisher of the Beyond the Idea is Macmillan Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Decision-Making & Problem Solving

Additional info

The publisher of the Beyond the Idea is Macmillan Audio. The imprint is Macmillan Audio. It is supplied by Macmillan Audio. The ISBN-13 is 9781427235282.

Global Availability

This book is only available in the United States.

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