9781250263452
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Billion Dollar Brand Club audiobook

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Billion Dollar Brand Club Audiobook Summary

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia–former business and economics editor and deputy managing editor at the New York Times–shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened–where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

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Billion Dollar Brand Club Audiobook Narrator

Sean Patrick Hopkins is the narrator of Billion Dollar Brand Club audiobook that was written by Lawrence Ingrassia

Lawrence Ingrassia is a former business and economics editor and deputy managing editor at the New York Times, having previously spent twenty-five years at the Wall Street Journal, as Boston bureau chief, London bureau chief, money and investing editor, and assistant managing editor. He also served as managing editor of the Los Angeles Times. The coverage he directed won five Pulitzer Prizes as well as Gerald Loeb Awards and George Polk Awards. He lives in Los Angeles.

About the Author(s) of Billion Dollar Brand Club

Lawrence Ingrassia is the author of Billion Dollar Brand Club

Billion Dollar Brand Club Full Details

Narrator Sean Patrick Hopkins
Length 8 hours 35 minutes
Author Lawrence Ingrassia
Category
Publisher Macmillan Audio
Release date January 28, 2020
ISBN 9781250263452

Subjects

The publisher of the Billion Dollar Brand Club is Macmillan Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Commerce

Additional info

The publisher of the Billion Dollar Brand Club is Macmillan Audio. The imprint is Macmillan Audio. It is supplied by Macmillan Audio. The ISBN-13 is 9781250263452.

Global Availability

This book is only available in the United States.

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