Emotion By Design Audiobook Summary
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career–from intern to Chief Marketing Officer–Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people–quite literally emotion by design.
With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
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Emotion By Design Audiobook Narrator
Greg Hoffman is the narrator of Emotion By Design audiobook that was written by Greg Hoffman
About the Author(s) of Emotion By Design
Greg Hoffman is the author of Emotion By Design
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Emotion By Design Full Details
Narrator | Greg Hoffman |
Length | 9 hours 2 minutes |
Author | Greg Hoffman |
Category | |
Publisher | Hachette Audio |
Release date | April 05, 2022 |
ISBN | 9781549163814 |
Subjects
The publisher of the Emotion By Design is Hachette Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Decision-Making & Problem Solving
Additional info
The publisher of the Emotion By Design is Hachette Audio. The imprint is Twelve. It is supplied by Hachette Audio. The ISBN-13 is 9781549163814.
Global Availability
This book is only available in the United States.
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