9780060859978
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Focus audiobook

  • By: Al Ries
  • Narrator: Al Ries
  • Category: Business & Economics, Management
  • Length: 3 hours 0 minutes
  • Publisher: HarperAudio
  • Publish date: July 19, 2005
  • Language: English
  • (567 ratings)
(567 ratings)
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Focus Audiobook Summary

Every company has it at one point. But all too often, it gets lost along the way, leaving the company–and its workers–with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.

With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola’s stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.

Al Ries’s extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

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Focus Audiobook Narrator

Al Ries is the narrator of Focus audiobook that was written by Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

About the Author(s) of Focus

Al Ries is the author of Focus

Focus Full Details

Narrator Al Ries
Length 3 hours 0 minutes
Author Al Ries
Category
Publisher HarperAudio
Release date July 19, 2005
ISBN 9780060859978

Subjects

The publisher of the Focus is HarperAudio. includes the following subjects: The BISAC Subject Code is Business & Economics, Management

Additional info

The publisher of the Focus is HarperAudio. The imprint is HarperAudio. It is supplied by HarperAudio. The ISBN-13 is 9780060859978.

Global Availability

This book is only available in the United States.

Goodreads Reviews

Malek

January 04, 2012

This is a very handy book. It shows the power of focus in a business in terms of improving profitability. Like most business books, it makes its point through repetition and many many examples. You really get the message of the book from the introduction, but the reinforcement definitely helps to make the case and internalize it.

Pavlo

April 19, 2020

Uno dei libri fondamentali per conoscere il Brand Positioning

John

November 25, 2020

A critical book for anyone in leadership of any type of organization. I re-read portions of this often.

Derick

August 10, 2017

It was ok.

Robertson

November 27, 2019

In short: broadening your product or service offerings will result in loss while narrowing your focus will result in greater profit.

Piyush

December 22, 2020

Great read. Great learning. Focus aka Persistence is everything.

Mike

July 13, 2019

wow, another great book of Al Ries, and again you can see the same case study but in the views how focus can help you sharp your (future) company.The first was published at 1996, and you're able to see after 25 years, things just happened exact what he did make that prognose. There are many case studies, examples to show and confirm what he want to say, which give you an incredible feeling, wow the author is right about this. During reading this book i've just heard about Deutsche Bank has been fired 18.000 employees and some of another companies, who are making the same thing. Well it might not exactly the same reason but if we don't want expansion like crazy, why this kind of thing should happen?I don't see things are different like Google, Amazon and another company, but i would like to see how far they could go.Even if you do not agree with me, but please give sometime to read this book and be surprise!

Austin

April 11, 2009

This is a tremendous book. The only drawback may be that it is over-laden with examples to support its points. I found myself skimming some of the many case studies. The 1996 book's examples are also a bit dated, but everywhere there are predictions the book has been proven out. A must-read, along with E-Myth, for every mid-sized company!

Kaloyan

October 07, 2016

If you are frustrated by not achieving anything of value, having ADD, ADHD, being a generalist, not being good at anything, having a lousy business, a lousy career - this is the truth to having a great successful life/company - applicable anywhere, how to focus on one thing and do it best (and what to do with the rest of the stuff)

David

July 30, 2011

My good friend John Garies, Jr. gave me a copy of this book, and I have been hooked on the Ries marketing philosophy ever since. This is a great marketing book for anyone in management or marketing. Anything Al Ries and his former partner Jack Trout write is worth reading!

Anton

June 28, 2016

The book has literally shifted my thinking and general outlook. The book is perfect when it has a powerful message and its timing is right. I have got both from Al Ries "Focus:...".

Krishna

May 03, 2015

One book that does as it says. The entire book's focus is only on one thing: Focus. The author really drills home the point by citing several examples and arguments.

David

June 02, 2012

Shows age a little bit with the examples(which is excusable with the age of the book), but otherwise still a quite thought provoking book.

Umar

October 13, 2009

Great perspective on the success of companies that have focused and those who have not.

Keith

March 26, 2008

Wonderful book for branding, and creating strategy. It has been too long, and I need to read it again.

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