9781501926075
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High-Hanging Fruit audiobook

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High-Hanging Fruit Audiobook Summary

When Mark Rampolla filled a notebook with potential startup ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually, Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the U.S. While taking on the beverage industry was a big goal–high-hanging fruit–it was worth the risk because Mark believed passionately that it could change the world. After years of hard work, ZICO Coconut Water became a huge success, and was eventually sold to Coca-Cola for more than $200 million. This book is about harnessing your values to make money and produce a product or service that will truly resonate with consumers, bring you joy and fulfillment, and leave a mark on the world. Large incumbent corporations often try to trick this savvy audience through packaging or advertising, but customers see through it and instead are drawn to insurgent brands derived from the founders’ passion and positive impact in the world.

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High-Hanging Fruit Audiobook Narrator

Mark Rampolla is the narrator of High-Hanging Fruit audiobook that was written by Mark Rampolla

About the Author(s) of High-Hanging Fruit

Mark Rampolla is the author of High-Hanging Fruit

High-Hanging Fruit Full Details

Narrator Mark Rampolla
Length 6 hours 54 minutes
Author Mark Rampolla
Category
Publisher Recorded Books, Inc.
Release date July 19, 2016
ISBN 9781501926075

Subjects

The publisher of the High-Hanging Fruit is Recorded Books, Inc.. includes the following subjects: The BISAC Subject Code is Business & Economics, Management

Additional info

The publisher of the High-Hanging Fruit is Recorded Books, Inc.. The imprint is Recorded Books, Inc.. It is supplied by Recorded Books, Inc.. The ISBN-13 is 9781501926075.

Global Availability

This book is only available in the United States.

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