9781611130966
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Inside Apple audiobook

  • By: Adam Lashinsky
  • Narrator: Adam Lashinsky
  • Length: 6 hours 50 minutes
  • Publisher: Hachette Audio
  • Publish date: January 25, 2012
  • Language: English
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(5636 ratings)
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Inside Apple Audiobook Summary

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

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Inside Apple Audiobook Narrator

Adam Lashinsky is the narrator of Inside Apple audiobook that was written by Adam Lashinsky

About the Author(s) of Inside Apple

Adam Lashinsky is the author of Inside Apple

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Inside Apple Full Details

Narrator Adam Lashinsky
Length 6 hours 50 minutes
Author Adam Lashinsky
Publisher Hachette Audio
Release date January 25, 2012
ISBN 9781611130966

Additional info

The publisher of the Inside Apple is Hachette Audio. The imprint is Business Plus. It is supplied by Hachette Audio. The ISBN-13 is 9781611130966.

Global Availability

This book is only available in the United States.

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