9781508211426
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Invisible Influence audiobook

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Invisible Influence Audiobook Summary

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make–from what we buy, to the careers we choose, to what we eat.

“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” –Charles Duhigg, author of The Power of Habit

If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

By understanding how social influence works, we can decide when to resist and when to embrace it–and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

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Invisible Influence Audiobook Narrator

Keith Nobbs is the narrator of Invisible Influence audiobook that was written by Jonah Berger

Keith Nobbs has appeared on Broadway in The Lion In Winter and off-Broadway in Dog Sees God, Romance, The Hasty Heart, Bye Bye Birdie, Dublin Carol, and Four (Lucille Lortel Award, Drama Desk Nomination). His film credits include Phone Booth, Double Whammy, and 25th Hour. Television credits include The Black Donnellys (series regular), Law and Order: Criminal Intent, and The Sopranos.

About the Author(s) of Invisible Influence

Jonah Berger is the author of Invisible Influence

Subjects

The publisher of the Invisible Influence is Simon & Schuster Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Marketing, Research

Additional info

The publisher of the Invisible Influence is Simon & Schuster Audio. The imprint is Simon & Schuster Audio. It is supplied by Simon & Schuster Audio. The ISBN-13 is 9781508211426.

Global Availability

This book is only available in the United States.

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