9781549168918
Play Sample

Leap audiobook

(121 ratings)
33% Cheaper than Audible
Get for $0.00
  • $9.99 per book vs $14.95 at Audible
    Good for any title to download and keep
  • Listen at up to 4.5x speed
    Good for any title to download and keep
  • Fall asleep to your favorite books
    Set a sleep timer while you listen
  • Unlimited listening to our Classics.
    Listen to thousands of classics for no extra cost. Ever
Loading ...
Regular Price: 25.98 USD

Leap Audiobook Summary

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can’t shield them from copycats. So what can we do — and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China’s largest social media app — WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.

Outlasting competition is difficult; doing so over decades or a century is nearly impossible — unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Other Top Audiobooks

Leap Audiobook Narrator

Feodor Chin is the narrator of Leap audiobook that was written by Howard Yu

About the Author(s) of Leap

Howard Yu is the author of Leap

More From the Same

Subjects

The publisher of the Leap is Hachette Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Structural Adjustment

Additional info

The publisher of the Leap is Hachette Audio. The imprint is PublicAffairs. It is supplied by Hachette Audio. The ISBN-13 is 9781549168918.

Global Availability

This book is only available in the United States.

Frequently asked questions

Listening to audiobooks not only easy, it is also very convenient. You can listen to audiobooks on almost every device. From your laptop to your smart phone or even a smart speaker like Apple HomePod or even Alexa. Here’s how you can get started listening to audiobooks.

  • 1. Download your favorite audiobook app such as Speechify.
  • 2. Sign up for an account.
  • 3. Browse the library for the best audiobooks and select the first one for free
  • 4. Download the audiobook file to your device
  • 5. Open the Speechify audiobook app and select the audiobook you want to listen to.
  • 6. Adjust the playback speed and other settings to your preference.
  • 7. Press play and enjoy!

While you can listen to the bestsellers on almost any device, and preferences may vary, generally smart phones are offer the most convenience factor. You could be working out, grocery shopping, or even watching your dog in the dog park on a Saturday morning.
However, most audiobook apps work across multiple devices so you can pick up that riveting new Stephen King book you started at the dog park, back on your laptop when you get back home.

Speechify is one of the best apps for audiobooks. The pricing structure is the most competitive in the market and the app is easy to use. It features the best sellers and award winning authors. Listen to your favorite books or discover new ones and listen to real voice actors read to you. Getting started is easy, the first book is free.

Research showcasing the brain health benefits of reading on a regular basis is wide-ranging and undeniable. However, research comparing the benefits of reading vs listening is much more sparse. According to professor of psychology and author Dr. Kristen Willeumier, though, there is good reason to believe that the reading experience provided by audiobooks offers many of the same brain benefits as reading a physical book.

Audiobooks are recordings of books that are read aloud by a professional voice actor. The recordings are typically available for purchase and download in digital formats such as MP3, WMA, or AAC. They can also be streamed from online services like Speechify, Audible, AppleBooks, or Spotify.
You simply download the app onto your smart phone, create your account, and in Speechify, you can choose your first book, from our vast library of best-sellers and classics, to read for free.

Audiobooks, like real books can add up over time. Here’s where you can listen to audiobooks for free. Speechify let’s you read your first best seller for free. Apart from that, we have a vast selection of free audiobooks that you can enjoy. Get the same rich experience no matter if the book was free or not.

It depends. Yes, there are free audiobooks and paid audiobooks. Speechify offers a blend of both!

It varies. The easiest way depends on a few things. The app and service you use, which device, and platform. Speechify is the easiest way to listen to audiobooks. Downloading the app is quick. It is not a large app and does not eat up space on your iPhone or Android device.
Listening to audiobooks on your smart phone, with Speechify, is the easiest way to listen to audiobooks.

footer-waves