9780062249722
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Ninja Innovation audiobook

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Ninja Innovation Audiobook Summary

Innovate or die

For thirty years, Gary Shapiro has observed the world’s most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of “ninja innovators” like Apple, Amazon, Google, Microsoft, and many others.

What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today’s most successful businesses are “ninja innovators.” Drawn from Gary Shapiro’s three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today’s top enterprises, uncovering their ten essential strategies for success.

As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history–Intel, IBM, and Samsung, to name a few–focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.

In order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike force–just like the legendary medieval warriors known as ninjas. Ninjas weren’t called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success.

Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today’s innovate-or-die economy.

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Ninja Innovation Audiobook Narrator

Dan Woren is the narrator of Ninja Innovation audiobook that was written by Gary Shapiro

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)(tm) the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES(r)  - The Global Stage for Innovation. As head of CTA for more than three decades, he has effectively ushered the consumer technology industry through major periods of technological upheaval and transformation.

Shapiro is the New York Times best-selling author of Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (Harper Collins, 2013) and The Comeback: How Innovation will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1,000 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.

About the Author(s) of Ninja Innovation

Gary Shapiro is the author of Ninja Innovation

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Ninja Innovation Full Details

Narrator Dan Woren
Length 7 hours 13 minutes
Author Gary Shapiro
Category
Publisher HarperAudio
Release date January 08, 2013
ISBN 9780062249722

Subjects

The publisher of the Ninja Innovation is HarperAudio. includes the following subjects: The BISAC Subject Code is Business & Economics, Strategic Planning

Additional info

The publisher of the Ninja Innovation is HarperAudio. The imprint is HarperAudio. It is supplied by HarperAudio. The ISBN-13 is 9780062249722.

Global Availability

This book is only available in the United States.

Goodreads Reviews

Oriyah

June 22, 2016

I'm not in business, or marketing in any formal capacity, and thought this book would be interesting and irrelevant at best. Yes, it was gimmick-y. But it was also well written, if only in that it was easy to read and interesting...and, surprise, it was also relevant! As a particularly non-savvy reader, it made me think of things I could share with others in life in a more effective manner (shidduchim - Jewish sort-of-blind-dates-for-marriage being a really obvious example) as well as giving me an appreciation for all sorts of goings-on around me. For example, today I stopped at one of those "Everything is 5NIS" coffee/pastry places thinking I'd get myself a slushy iced-coffee. Suddenly I realized that while one chain is basically everywhere and therefore people will go there out of convenience, the other chain is suddenly competing and trying to drum up more business with a more diverse menu. It's enjoyable to have a glimpse into the inner workings of these behind-the-scene mechanisms. I was sure this was a book to pass along, but after reading it, I can't help but think that it will somehow be handy in the future. I should have been taking notes.

Cody

June 04, 2021

I don’t know what the low star reviewers expected but I found this book to be exceptional. From the first hand accounts, to this historical connections to the ninja, and my most favorite of all was the incredibly deep vocabulary well from which Mr Shapiro pulls in order to construct a phrase. 2 thumbs way up. Will be picking up the rest of his work ASAP.

Kirk

June 26, 2018

A good book on how to approach most business aspects, not just business but for life as well. Good and relevant stories about innovation and what it takes to be a modern day business ninja. I highly recommend this book for anyone who wants to improve themselves.

James

September 05, 2021

Great insider information. Loved hearing about innovation in electronics and IT field.

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