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Por que compramos la burra (Why We Buy the Donkey) audiobook
- By: Ramon Nogueras
- Category: Interpersonal Relations, Psychology
- Length: 7 hours 10 minutes
- Publisher: BookaVivo
- Publish date: November 22, 2022
- Language: Spanish
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Por que compramos la burra (Why We Buy the Donkey) Audiobook Summary
Descubre como nos convencen y como convencemos a los demas, y aprende a defenderte de los malos usos de la persuasion. En ocasiones nos sorprende que consigan que hagamos algo que no queremos: comprar un cachivache que no necesitamos, apoyar unas ideas que, si las pensamos un poco, son una memez, meternos en negocios ruinosos o situaciones que, en retrospectiva, eran una mala idea. Solemos hablar del poder de la publicidad, de la propaganda, o de que un conocido nuestro tiene una labia infalible, pero no entendemos bien que la persuasion funciona por una serie de mecanismos psicologicos que nos predisponen a querer ser convencidos de ciertas cosas, de ciertas maneras. Y pensar que somos personas racionales y bien informadas, o que somos dificiles de persuadir, nos hace a n m s susceptibles a serlo. Ademas, tambien creemos que basta con meros argumentos y datos para persuadir a alguien, y luego nos choca que, pese a tener buenas evidencias, los demas no nos hagan caso. En Por que compramos la burra, Ramon Nogueras explica las razones por las que estas circunstancias ocurren con tanta frecuencia y a gente tan diversa, de que mecanismos se sirven para convencernos, que trucos ponen en practica para conseguir sus objetivos y que senales podemos identificar para estar alerta.
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About the Author(s) of Por que compramos la burra (Why We Buy the Donkey)
Ramon Nogueras is the author of Por que compramos la burra (Why We Buy the Donkey)
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Por que compramos la burra (Why We Buy the Donkey) Full Details
| Length | 7 hours 10 minutes |
| Author | Ramon Nogueras |
| Category | |
| Publisher | BookaVivo |
| Release date | November 22, 2022 |
| ISBN | 9798886570489 |
Subjects
The publisher of the Por que compramos la burra (Why We Buy the Donkey) is BookaVivo. includes the following subjects: The BISAC Subject Code is Interpersonal Relations, Psychology
Additional info
The publisher of the Por que compramos la burra (Why We Buy the Donkey) is BookaVivo. The imprint is BookaVivo. It is supplied by BookaVivo. The ISBN-13 is 9798886570489.
Global Availability
This book is only available in the United States.
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