9781478977926
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Roadside MBA audiobook

  • By: Michael Mazzeo
  • Narrator: Michael Mazzeo
  • Length: 7 hours 25 minutes
  • Publisher: Hachette Audio
  • Publish date: June 10, 2014
  • Language: English
  • (182 ratings)
(182 ratings)
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Roadside MBA Audiobook Summary

In this “refreshingly different” high-toned business book, three leading business school professors take to America’s back roads in search of offbeat small businesses–enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek).

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern’s Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a “secret shopper” program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D’Alene’s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.

Spiced with vehicular mishaps and unexpected finds, this is one business book you won’t want to miss.

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Roadside MBA Audiobook Narrator

Michael Mazzeo is the narrator of Roadside MBA audiobook that was written by Michael Mazzeo

About the Author(s) of Roadside MBA

Michael Mazzeo is the author of Roadside MBA

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Roadside MBA Full Details

Narrator Michael Mazzeo
Length 7 hours 25 minutes
Author Michael Mazzeo
Publisher Hachette Audio
Release date June 10, 2014
ISBN 9781478977926

Subjects

The publisher of the Roadside MBA is Hachette Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Small Business

Additional info

The publisher of the Roadside MBA is Hachette Audio. The imprint is Business Plus. It is supplied by Hachette Audio. The ISBN-13 is 9781478977926.

Global Availability

This book is only available in the United States.

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