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The Catalyst audiobook
- By: Jonah Berger
- Narrator: Keith Nobbs
- Category: Business & Economics, General, Marketing
- Length: 13 hours 33 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2020
- Language: English
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The Catalyst Audiobook Summary
“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.“ —Jim Collins, author Good to Great, coauthor Built to Last
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
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The Catalyst Audiobook Narrator
Keith Nobbs is the narrator of The Catalyst audiobook that was written by Jonah Berger
Keith Nobbs has appeared on Broadway in The Lion In Winter and off-Broadway in Dog Sees God, Romance, The Hasty Heart, Bye Bye Birdie, Dublin Carol, and Four (Lucille Lortel Award, Drama Desk Nomination). His film credits include Phone Booth, Double Whammy, and 25th Hour. Television credits include The Black Donnellys (series regular), Law and Order: Criminal Intent, and The Sopranos.
About the Author(s) of The Catalyst
Jonah Berger is the author of The Catalyst
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- El catalizador (The Catalyst)
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- Publisher : Simon & Schuster Audio
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- Fatal Voyage
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The Catalyst Full Details
| Narrator | Keith Nobbs |
| Length | 13 hours 33 minutes |
| Author | Jonah Berger |
| Category | |
| Publisher | Simon & Schuster Audio |
| Release date | April 24, 2024 |
| ISBN | 9781508299554 |
Subjects
The publisher of the The Catalyst is Simon & Schuster Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, General, Marketing
Additional info
The publisher of the The Catalyst is Simon & Schuster Audio. The imprint is Simon & Schuster Audio. It is supplied by Simon & Schuster Audio. The ISBN-13 is 9781508299554.
Global Availability
This book is only available in the United States.
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Frequently asked questions
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Audiobooks are recordings of books that are read aloud by a professional voice actor. The recordings are typically available for purchase and download in digital formats such as MP3, WMA, or AAC. They can also be streamed from online services like Speechify, Audible, AppleBooks, or Spotify.
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