9781478979333
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When Buyers Say No audiobook

  • By: Tom Hopkins
  • Narrator: Pete Larkin
  • Length: 7 hours 58 minutes
  • Publisher: Hachette Audio
  • Publish date: April 01, 2014
  • Language: English
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When Buyers Say No Audiobook Summary

This is a complete and practical guide which highlights the authors’ new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That’s the key.

It all starts with how the buyer initially says, “No.” Too many sales reps don’t pay close attention as to how that’s presented. Hopkins and Katt point out that “no” may suggest all sorts of other options — avenues that can eventually lead to the buyer actually saying yes.

The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

There’s particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

Other Top Audiobooks

When Buyers Say No Audiobook Narrator

Pete Larkin is the narrator of When Buyers Say No audiobook that was written by Tom Hopkins

About the Author(s) of When Buyers Say No

Tom Hopkins is the author of When Buyers Say No

When Buyers Say No Full Details

Narrator Pete Larkin
Length 7 hours 58 minutes
Author Tom Hopkins
Publisher Hachette Audio
Release date April 01, 2014
ISBN 9781478979333

Subjects

The publisher of the When Buyers Say No is Hachette Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Sales & Selling, General

Additional info

The publisher of the When Buyers Say No is Hachette Audio. The imprint is Business Plus. It is supplied by Hachette Audio. The ISBN-13 is 9781478979333.

Global Availability

This book is only available in the United States.

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