9780743549523
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Winning With the P&G 99 audiobook

  • By: Charles L. Decker
  • Narrator: Charles L. Decker
  • Length: 1 hours 34 minutes
  • Publisher: Simon & Schuster Audio
  • Publish date: January 01, 1998
  • Language: English
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(13 ratings)
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Winning With the P&G 99 Audiobook Summary

Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world’s best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G’s brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse — strategies for success in business and in life.
Here are the beliefs (“A brand can’t stand still”), the code of business conduct (“Do the right thing”) and the rules of engagement for television advertising (“Show the package in the first eight seconds”) that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.
Accessible and engaging, Winning with the P&G 99 offers the time-tested strategies that have kept P&G on top — practical insights for anyone managing a business, a career, or striving for a personal best.

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Winning With the P&G 99 Audiobook Narrator

Charles L. Decker is the narrator of Winning With the P&G 99 audiobook that was written by Charles L. Decker

About the Author(s) of Winning With the P&G 99

Charles L. Decker is the author of Winning With the P&G 99

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Winning With the P&G 99 Full Details

Narrator Charles L. Decker
Length 1 hours 34 minutes
Author Charles L. Decker
Publisher Simon & Schuster Audio
Release date March 29, 1998
ISBN 9780743549523

Subjects

The publisher of the Winning With the P&G 99 is Simon & Schuster Audio. includes the following subjects: The BISAC Subject Code is Business & Economics, Motivational

Additional info

The publisher of the Winning With the P&G 99 is Simon & Schuster Audio. The imprint is Simon & Schuster Audio. It is supplied by Simon & Schuster Audio. The ISBN-13 is 9780743549523.

Global Availability

This book is only available in the United States.

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