9780061845574
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Women Want More audiobook

  • By: Michael J. Silverstein
  • Narrator: Kellie Fitzgerald
  • Length: 10 hours 14 minutes
  • Publisher: HarperAudio
  • Publish date: September 08, 2009
  • Language: English
  • (29 ratings)
(29 ratings)
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Women Want More Audiobook Summary

Haven’t women gotten everything they want? Economic power? Social influence? Business clout?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty countries.

That relentless upward climb has left women feeling stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment.

Women want more–much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:

  • Home-cleaning products that enable women to do in an hour what used to take a day
  • Financial-services products that recognize that women control half the United States’ wealth
  • Food products that help keep the whole family happy and healthy
  • Health care services designed for working-women’s hectic schedules

In the coming years, women’s influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime–bigger than the rise of China and India; more sustainable than any bailout package.

Through quantitative data, profiles of individual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising “female economy.”

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Women Want More Audiobook Narrator

Kellie Fitzgerald is the narrator of Women Want More audiobook that was written by Michael J. Silverstein

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

About the Author(s) of Women Want More

Michael J. Silverstein is the author of Women Want More

More From the Same

Women Want More Full Details

Narrator Kellie Fitzgerald
Length 10 hours 14 minutes
Author Michael J. Silverstein
Publisher HarperAudio
Release date September 08, 2009
ISBN 9780061845574

Additional info

The publisher of the Women Want More is HarperAudio. The imprint is HarperAudio. It is supplied by HarperAudio. The ISBN-13 is 9780061845574.

Global Availability

This book is only available in the United States.

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