29 Best Marketing Audiobooks
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I Came Upon a Lighthouse
- By: Shantanu Naidu
- Narrator: Jehan Dhalla
- Length: 5 hours 25 minutes
- Publisher: HarperCollins India
- Publish date: April 07, 2021
- Language: English
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4.48(1016 ratings)
4.48(1016 ratings)Regular Price:Try for $0.0015.99 USDAn endearing portrait of an Indian legend I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him,An endearing portrait of an Indian legend
I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him, colours and shades of him unknown to the world. Life beyond the great steel wall of ‘industry doyen’.
He agreed. ‘There cannot be one book that captures everything … So you do your thing, give your perspective.’
It was their shared empathy for homeless dogs that sparked an unlikely friendship. In 2014, Shantanu Naidu, an automobile design engineer in his early twenties, developed an innovation to save the local strays from being run over by speeding cars. Ratan Tata, himself known for his compassion for stray dogs, took note. Impressed, he not only decided to invest in the venture, but over the years became a mentor, boss and an unexpectedly dear friend to Shantanu.
I Came Upon a Lighthouse is an honest, light-hearted telling of this uncommon bond between a millennial and an octogenarian that gives glimpses of a beloved Indian icon in a warm light.
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Method in the Madness
- By: Parameswaran Iyer
- Narrator: Nikhil Sangha
- Length: 7 hours 6 minutes
- Publisher: HarperCollins India
- Publish date: April 21, 2021
- Language: English
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4.13(70 ratings)
4.13(70 ratings)Regular Price:Try for $0.0015.99 USDParameswaran Iyer, former Secretary to the Government of India, is best known for leading the implementation of the Swachh Bharat Mission (SBM) – Prime Minister Narendra Modi’s flagship programme, which became the world’s largestParameswaran Iyer, former Secretary to the Government of India, is best known for leading the implementation of the Swachh Bharat Mission (SBM) – Prime Minister Narendra Modi’s flagship programme, which became the world’s largest sanitation revolution.
But Iyer is not your typical bureaucrat. With a far-from-usual career combining two distinguished tenures in the government and an eventful stint outside it, he likes to describe himself as an uncommon ‘Insider-Outsider-Insider’.
In Method in the Madness, he reflects on the unique path he chose – from cracking the IAS to becoming a globe-trotting World Bank technocrat, to playing the role of a coach to his professional tennis-playing children, to finally returning to India and implementing the SBM.
Written with humour and wisdom, this is an inspiring read full of key management insights, practical career advice, and valuable life lessons that will resonate with readers across age groups and professions.
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Rumours of Spring
- By: Farah Bashir
- Narrator: Jasleen Bhalla
- Length: 5 hours 3 minutes
- Publisher: Fourth Estate India
- Publish date: July 21, 2021
- Language: English
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4.12(624 ratings)
4.12(624 ratings)Regular Price:Try for $0.0015.99 USDRumours of Spring is the unforgettable account of Farah Bashir’s adolescence spent in Srinagar in the 1990s. As Indian troops and militants battle across the cityscape and violence becomes the new normal, a young schoolgirl finds that ordinaryRumours of Spring is the unforgettable account of Farah Bashir’s adolescence spent in Srinagar in the 1990s. As Indian troops and militants battle across the cityscape and violence becomes the new normal, a young schoolgirl finds that ordinary tasks – studying for exams, walking to the bus stop, combing her hair, falling asleep – are riddled with anxiety and fear.
With haunting simplicity, Farah Bashir captures moments of vitality and resilience from her girlhood amidst the increasing trauma and turmoil of passing years – secretly dancing to pop songs on banned radio stations; writing her first love letter; going to the cinema for the first time – with haunting simplicity. This deeply affecting coming-of-age memoir portrays how territorial conflict surreptitiously affects everyday lives in Kashmir.
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The Roaring Lambs
- By: Sreedhar Bevara
- Length: 5 hours 59 minutes
- Publisher: HarperCollins India
- Publish date: May 05, 2021
- Language: English
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4.39(153 ratings)
4.39(153 ratings)Regular Price:Try for $0.0015.99 USD‘How many were killed in the attack today?’ asked Fursa, the senior sheep. He was surveying the bloodstained East African grassland where the lions had gone on a rampage, now scattered with the shattered bones of his friends and‘How many were killed in the attack today?’ asked Fursa, the senior sheep. He was surveying the bloodstained East African grassland where the lions had gone on a rampage, now scattered with the shattered bones of his friends and families. Despair hung thick in the air.’
Welcome to the jungle. Here, the survival of the fittest is the ultimate truth. The weaker animal gets eaten in what is considered a natural food chain. But some have been tampering with the organic arrangement for selfish gains and resorting to mass murder.
In the Mau Forest in East Africa, the mighty lion king Kaizaar’s autocratic ways are wreaking havoc on his subjects. Known to be the longest-serving ruler of the pride, he is ministered by the shrewd Shaka – the former leader of the lambs who betrayed his flock for the stronger lions. With their defences exposed, the lambs are backed into a corner.
How do the lambs stop the carnage and find refuge?
Will they be able to reverse the fate of their species and restore the Law of the Jungle?
Can a bunch of fearful lambs learn to roar?
What emerges is an illuminating leadership fable. The politics of the jungle and the strategies that aid survival are lessons of lasting value that will not only inspire but also help find the leader within you.
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The Little Red Book of Selling
- By: Jeffrey Gitomer
- Narrator: Jeffrey Gitomer
- Length: 4 hours 26 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2008
- Language: English
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3.92(8700 ratings)
3.92(8700 ratings)Regular Price:Try for $0.0017.95 USDWinner of the 2009 Audie Award for Business/Educational AudiobookNew York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.With a lifetime of salesWinner of the 2009 Audie Award for Business/Educational Audiobook
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New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.
With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.
Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success. -
Contagious
- By: Jonah Berger
- Narrator: Keith Nobbs
- Length: 6 hours 50 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2013
- Language: English
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3.97(23710 ratings)
3.97(23710 ratings)Regular Price:Try for $0.0017.95 USDThe New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert, author of theThe New York Times bestseller that explains why certain products and ideas become popular.
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“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.
Contagious provides specific, actionable techniques for helping information spread–for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. -
Gonzo Marketing
- By: Christopher Locke
- Narrator: Christopher Locke
- Length: 2 hours 21 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2001
- Language: English
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3.32(72 ratings)
3.32(72 ratings)Regular Price:Try for $0.0010.95 USDGonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet…and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremoniesGonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet…and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
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Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It’s about market advocacy. It describes how “the artist formerly known as advertising” must do a 180. It’s about transforming the marketing message from “we want your money” to “we share your interests.” It’s about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It’s a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they’ve always wanted: greater market share, customer loyalty, brand equity.
Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business — from the trading floor right up to the board room — can afford to ignore. -
The Testament of Mary
- By: Colm Toibin
- Narrator: Meryl Streep
- Length: 3 hours 7 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2013
- Language: English
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3.64(15807 ratings)
3.64(15807 ratings)Regular Price:Try for $0.009.95 USD2014 Audie Award Finalist for Audiobook of the Year, Literary Fiction, and Solo Narration–Female!“Toibin is at his lyrical best in this beautiful and daring work” (The New York Times Book Review) that portrays Mary as a solitary2014 Audie Award Finalist for Audiobook of the Year, Literary Fiction, and Solo Narration–Female!
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“Toibin is at his lyrical best in this beautiful and daring work” (The New York Times Book Review) that portrays Mary as a solitary older woman still seeking to understand the events that become the narrative of the New Testament and the foundation of Christianity–shortlisted for the 2013 Man Booker Prize.
In the ancient town of Ephesus, Mary lives alone, years after her son’s crucifixion. She has no interest in collaborating with the authors of the Gospel, who are her keepers. She does not agree that her son is the Son of God; nor that his death was “worth it”; nor that the “group of misfits he gathered around him, men who could not look a woman in the eye,” were holy disciples.
Mary judges herself ruthlessly (she did not stay at the foot of the cross until her son died–she fled, to save herself), and her judgment of others is equally harsh. This woman whom we know from centuries of paintings and scripture as the docile, loving, silent, long-suffering, obedient, worshipful mother of Christ becomes a tragic heroine with the relentless eloquence of Electra or Medea or Antigone. Toibin’s tour de force of imagination and language is a portrait so vivid and convincing that our image of Mary will be forever transformed. -
Ghosts in Our Backyard
- By: Alisha ‘Priti’ Kirpalani
- Narrator: Benaifer J Mirza
- Length: 4 hours 12 minutes
- Publisher: HarperCollins India
- Publish date: July 14, 2021
- Language: English
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4.05(125 ratings)
4.05(125 ratings)Regular Price:Try for $0.0015.99 USDThe Ramsays, India’s first family of horror, are synonymous with the supernatural and gore. Through their films and series they introduced India to churails that floated across the screen, ghouls that woke up from eerie graveyards, and housesThe Ramsays, India’s first family of horror, are synonymous with the supernatural and gore. Through their films and series they introduced India to churails that floated across the screen, ghouls that woke up from eerie graveyards, and houses that buzzed with ghosts.
But few knew that behind the production drama, elaborate sets, and haunting showtunes, there was a more sinister story. For the Ramsays, the supernatural wasn’t just stuck to the screens and camera – it creeped into their lives, too.
Alisha Kirpalani, the granddaughter of FU Ramsay, has grown up on stories that question reality and bring a chill to the bone. In time, she, too, followed her family’s footsteps and saw through the veil that separates this world and the Other.
From the woman on the highway that Shyam Ramsay met to an eerie and persistent knocking that came from every house that Tanuja Ramsay lived in to Amit Ramsay’s unwelcome dead visitor at Lamington House, the original home of the Ramsays, this book has the improbable, bizarre and spine-chilling all parading through its chapters.
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In The Footsteps Of Rama
- By: Vikrant Pande
- Narrator: Abhishek Sharma
- Length: 9 hours 45 minutes
- Publisher: HarperCollins India
- Publish date: October 06, 2021
- Language: English
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4.26(133 ratings)
4.26(133 ratings)Regular Price:Try for $0.0026.99 USDVikrant Pande and Neelesh Kulkarni’s quest to retrace the trail of Rama’s fabled travels during his years in exile began with their trying to locate Chitrakoot on the map and realizing that they had little idea where it might be. CuriousVikrant Pande and Neelesh Kulkarni’s quest to retrace the trail of Rama’s fabled travels during his years in exile began with their trying to locate Chitrakoot on the map and realizing that they had little idea where it might be. Curious about the places mentioned in the Ramayana, they set off on a journey of their own, following Rama’s route from Ayodhya to the Dandakaranya forest and Panchavati (near Nashik) and on to Kishkindhya (close to Hampi), Rameshwaram and Sri Lanka.
Along the way they would discover how closely the narrative of the Ramayana is linked to local folklore, and how the stories of the Ramayana and the moral framework that binds them together still speaks to the people who live in the land across which Rama, Sita and Lakshman made their journey.
For the armchair traveller as well as the enthusiast for epic tales, this is a wonderful book with which to revisit the world of the Ramayana.
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Unleashing the Idea Virus
- By: Seth Godin
- Narrator: Seth Godin
- Length: 2 hours 7 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2001
- Language: English
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3.93(44 ratings)
3.93(44 ratings)Regular Price:Try for $0.0011.95 USDCounter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. GodinCounter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
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In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn’t want to hear it anymore from traditional marketers. -
The Close-Up
- By: Sarah Smith
- Narrator: Donnabella Mortel
- Length: 10 hours 25 minutes
- Publisher: Harlequin Audio
- Publish date: April 05, 2022
- Language: English
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3.63(448 ratings)
3.63(448 ratings)Regular Price:Try for $0.0027.99 USDA new work assignment goes delightfully off script in this friends-to-lovers rom-com from Sarah Smith, author of Faker and Simmer Down Simon Rutler is the perfect man. Handsome, kind and smart–Simon is amazing. Naomi Ellorza-Hays might beA new work assignment goes delightfully off script in this friends-to-lovers rom-com from Sarah Smith, author of Faker and Simmer Down
Simon Rutler is the perfect man.
Handsome, kind and smart–Simon is amazing. Naomi Ellorza-Hays might be fresh out of a bad relationship and determined to stay single, but Simon is testing her newfound relationship ban. Good thing they’re working together. Simon may be perfect, but he’s also off-limits.
There’s just one small–well, big–problem.
Simon works as a relationship therapist, specializing in helping men better support their partners. But Naomi can’t stop thinking about how she was first introduced to Simon…as the camguy she watched in college. Filming him for her new docuseries suddenly takes on a whole new meaning.
Their relationship is…complicated.
Determined to stay professional, Naomi refuses to give in to their sizzling chemistry–until she does, and even then, it’s strictly no strings attached. Until it’s not. And Naomi realizes that maybe things between her and Simon aren’t so complicated after all.
I Heart SF
Book 1: The Close-Up
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The Dragon’s Son
- By: Margaret Weis
- Narrator: Stefan Rudnicki
- Length: 11 hours 10 minutes
- Publisher: Macmillan Audio
- Publish date: July 01, 2004
- Language: English
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3.71(1239 ratings)
3.71(1239 ratings)Regular Price:Try for $0.0026.99 USDThe second volume in Margaret Weis’s Dragonvald trilogy– she is truly the Mistress of Dragons In Mistress Of Dragons, we were introduced to a world where political deception and greed have lead to a violation of the “handsThe second volume in Margaret Weis’s Dragonvald trilogy– she is truly the Mistress of Dragons
In Mistress Of Dragons, we were introduced to a world where political deception and greed have lead to a violation of the “hands off” policy of the Parliament of Dragons concerning the affairs of men. Indeed that violation threatens more than policy and order–it threatens the freedom of the human race.
In The Dragon’s Son, there is a new hope in the form of a special offspring who might be able to bridge the anarchy that is disrupting the delicate and unseen order that the Parliament has tried to protect. The twin offspring of a high priestess and a dragon hold the key to man’s future but their identity must be held secret, even from each other, until they have matured. One is raised in a human court, the other in hiding. But the link that exists between the twins will not be broken by mere distance, and the duality of their origin will unlock the new hope for a return to peace and safety as long as they live to maturity. It is up to Draconas, the special emissary of the Parliament, to make it happen for the sake of both Dragonkind and mankind alike despite the evil forces that are still gaining strength around them.
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Master of Dragons
- By: Margaret Weis
- Narrator: Suzanne Toren
- Length: 13 hours 53 minutes
- Publisher: Macmillan Audio
- Publish date: November 01, 2005
- Language: English
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3.77(914 ratings)
3.77(914 ratings)Regular Price:Try for $0.0026.99 USDThe third and concluding volume to Margaret Weis’s spectacular Dragonvarld trilogy, Master of Dragons. They were twin brothers, the offspring of Dragon magic, one raised in court, the other in hiding. But, the link that exists between themThe third and concluding volume to Margaret Weis’s spectacular Dragonvarld trilogy, Master of Dragons.
They were twin brothers, the offspring of Dragon magic, one raised in court, the other in hiding. But, the link that exists between them will not be broken by mere distance, and in the very duality of their origin lies mankind’s hope for peace and safety.
When two renegade dragons with an army of crazed demi-human/
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dragons devise a plan to enslave all mankind–an act in direct contravention to all the precepts of the Dragon parliament–it is up to the two brothers (separate and together) and Draconas, the special emissary of the Parliament to ensure mankind’s survival. Even if by doing so, it will mean the eventual doom of the Dragonkind. -
Five Seats of Power
- By: Raghu Ananthanarayanan
- Narrator: Prateek Sharma
- Length: 11 hours 28 minutes
- Publisher: HarperCollins India
- Publish date: July 06, 2022
- Language: English
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4.1(10 ratings)
4.1(10 ratings)Regular Price:Try for $0.0027.99 USDIn Five Seats of Power, Raghu Ananthanarayanan uses insights from the Yoga Shastra and the Mahabharata to offer principles and practices to enable behavioural transformation. Transformation that, in turn, will ignite an individual’s naturalIn Five Seats of Power, Raghu Ananthanarayanan uses insights from the Yoga Shastra and the Mahabharata to offer principles and practices to enable behavioural transformation. Transformation that, in turn, will ignite an individual’s natural genius. He presents each of the five Pandavas – Yudhishthira, Bhima, Arjuna, Nakula and Sahadeva – as an archetype of a particular kind of power: of order and stability, passion and action, and curiosity and knowledge, among others. Drawing on each of these archetypal energies, he explores the functional and dysfunctional aspects of the use of power. He examines how, in order to mobilize one’s heroic potential, a person must celebrate their desirable qualities, while resolving the dark and compulsive energies within themselves.
The book also includes interviews with visionary business leaders, such as N.R. Narayana Murthy and S. Ramadorai, that exemplify the lessons gathered from analysing the heroes from the Mahabharata.
This is an invaluable guide to becoming the best you can be.
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The 22 Immutable Laws of Marketing
- By: Al Ries
- Narrator: David Drummond
- Length: 3 hours 6 minutes
- Publisher: HarperAudio
- Publish date: April 22, 2014
- Language: English
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4.05(18049 ratings)
4.05(18049 ratings)Regular Price:Try for $0.0015.99 USDThere are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of Positioning–note, you can build an impressive airplane, but itThere are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout–the world-renowned marketing consultants and bestselling authors of Positioning–note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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The Tipping Point
- By: Malcolm Gladwell
- Narrator: Malcolm Gladwell
- Length: 8 hours 34 minutes
- Publisher: Hachette Audio
- Publish date: April 03, 2007
- Language: English
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4(762490 ratings)
4(762490 ratings)Regular Price:Try for $0.0026.98 USDFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend,... Read moreFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” –Michael Lewis -
Cinderella Ate My Daughter
- By: Peggy Orenstein
- Narrator: Peggy Orenstein
- Length: 6 hours 13 minutes
- Publisher: HarperAudio
- Publish date: June 12, 2012
- Language: English
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3.67(14855 ratings)
3.67(14855 ratings)Regular Price:Try for $0.0018.99 USDPeggy Orenstein, acclaimed author of the groundbreaking New York Times bestsellers Girls & Sex and Schoolgirls, offers a radical, timely wake-up call for parents, revealing the dark side of a pretty and pink culture confronting girls at everyPeggy Orenstein, acclaimed author of the groundbreaking New York Times bestsellers Girls & Sex and Schoolgirls, offers a radical, timely wake-up call for parents, revealing the dark side of a pretty and pink culture confronting girls at every turn as they grow into adults.
Sweet and sassy or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as the source of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages. But how dangerous is pink and pretty, anyway? Being a princess is just make-believe; eventually they grow out of it . . . or do they?
In search of answers, Peggy Orenstein visited Disneyland, trolled American Girl Place, and met parents of beauty-pageant preschoolers tricked out like Vegas showgirls. The stakes turn out to be higher than she ever imagined. From premature sexualization to the risk of depression to rising rates of narcissism, the potential negative impact of this new girlie-girl culture is undeniable–yet armed with awareness and recognition, parents can effectively counterbalance its influence in their daughters’ lives.
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Branding that Means Business
- By: Matt Johnson
- Narrator: Stephanie Cannon
- Length: 6 hours 9 minutes
- Publisher: Hachette Audio
- Publish date: October 25, 2022
- Language: English
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4.6(5 ratings)
4.6(5 ratings)Regular Price:Try for $0.0024.99 USDA revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article,A revelatory guide on how to build, sustain and grow a brand.
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A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else.
So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it. -
Without Their Permission
- By: Alexis Ohanian
- Narrator: Alexis Ohanian
- Length: 6 hours 2 minutes
- Publisher: Hachette Audio
- Publish date: October 01, 2013
- Language: English
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3.71(1580 ratings)
3.71(1580 ratings)Regular Price:Try for $0.0026.98 USDAs Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities,As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning.... Read moreIn this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.
At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He’s gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. Without Their Permission is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.
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Guerrilla Marketing
- By: Jay Conrad Levinson
- Narrator: Edward Lewis
- Length: 11 hours 50 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2007
- Language: English
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3.89(5281 ratings)
3.89(5281 ratings)Regular Price:Try for $0.0022.95 USDWhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work,WhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson’s wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.
Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have.
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Survival is not Enough
- By: Seth Godin
- Narrator: Seth Godin
- Length: 3 hours 5 minutes
- Publisher: Simon & Schuster Audio
- Publish date: January 01, 2002
- Language: English
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3.9(246 ratings)
3.9(246 ratings)Regular Price:Try for $0.0014.95 USDYou can’t embrace change any faster…can’t make time for the synergy training workshop…can’t deal with one more change management seminar. So stop changing. Evolve. Evolution can be unleashed in your organization,You can’t embrace change any faster…can’t make time for the synergy training workshop…can’t deal with one more change management seminar. So stop changing. Evolve.
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Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to “zoom” — embrace change without pain — you’ll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
In up or down markets, for companies in any industry, embrace the organic approach detailed in Survival Is Not Enough and you will always outperform the competition.
Here’s practical advice on how to make the chaos we all must deal with an asset, not a threat. -
Influencer
- By: Brittany Hennessy
- Narrator: Brittany Hennessy
- Length: 4 hours 31 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2018
- Language: English
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3.72(1312 ratings)
3.72(1312 ratings)Regular Price:Try for $0.0019.95 USDIf you’ve ever scrolled through your Instagram feed and thought, “I wear clothes, eat avocado toast, and like sunsets–why can’t someone pay me to live my best life?” this book is for you … Every one of yourIf you’ve ever scrolled through your Instagram feed and thought, “I wear clothes, eat avocado toast, and like sunsets–why can’t someone pay me to live my best life?” this book is for you …
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today–earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle …
As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to
build an audience and keep them engaged,package your brand and pitch your favorite companies, and monetize your influence and figure out how much to charge,
plus tips on
landing an agent,getting on the radar of your favorite sites, andpraising a brand without alienating their competitors.
Whether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She’ll show you how to elevate your profile, embrace your edge, and make money–all while doing what you love.
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Maybe for You
- By: Nicole McLaughlin
- Narrator: Melissa Moran
- Length: 8 hours 26 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2018
- Language: English
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4.14(259 ratings)
4.14(259 ratings)Regular Price:Try for $0.0019.95 USDShe’s never had a no-strings fling. He’s never had anything else–but maybe this time will be an exception. After a year of mourning her fiance, Alexis Parker has worked hard to rediscover what she wants out of life. Fresh out ofShe’s never had a no-strings fling. He’s never had anything else–but maybe this time will be an exception.
After a year of mourning her fiance, Alexis Parker has worked hard to rediscover what she wants out of life. Fresh out of the military and back stateside, her brother offers her a marketing job at the Stag distillery. Ready for a new challenge, Alexis agrees to accompany her new coworker Jake Cooper on a Stag cross-country promotional tour. He may have an infamous playboy reputation, but Alexis is surprised to find out that there is more to him than meets the eye. And she likes what she sees.
Jake promised Alexis’ brother that he’d be an absolute gentleman. Of course, that was before he and Alexis hit the road–and they both agree that what her big brother doesn’t know won’t hurt him. The plan: keep their fling confined to the RV, and everything will go back to normal once they head home. But things progress in ways neither of them could have imagined, and Jake realizes that he and Alexis make a perfect mix. Can he convince her that he’s ready to shake things up and give true love a shot?
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Differentiate or Die
- By: Jack Trout
- Narrator: John Lescault
- Length: 6 hours 18 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2010
- Language: English
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4.04(1330 ratings)
4.04(1330 ratings)Regular Price:Try for $0.0016.95 USDIn today’s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at anyIn today’s ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival, the heart of successful marketing.
In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Walmart to smaller success stories like Streit’s Matzoh and Connecticut’s tiny Trinity College to determine why some marketers succeed while others struggle and fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven–things that your competitor can do as well.
Carve out your own image in a crowded marketplace. This book can help.
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Hook Point
- By: Brendan Kane
- Narrator: Brendan Kane
- Length: 8 hours 10 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2020
- Language: English
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3.46(430 ratings)
3.46(430 ratings)Regular Price:Try for $0.0019.95 USDHook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand–both online andHook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand–both online and off–so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it–but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points–a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
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Alchemy
- By: Paul Selig
- Narrator: Paul Selig
- Length: 13 hours 9 minutes
- Publisher: Macmillan Audio
- Publish date: August 18, 2020
- Language: English
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4.53(93 ratings)
4.53(93 ratings)Regular Price:Try for $0.0026.99 USDThis program is narrated by Paul Selig Renowned channeler Paul Selig shares the wisdom of The Guides “The gift of the times you sit in, humanity at a crossroads, is the gift of the unknown, the unseen, the unprepared for. “How can IThis program is narrated by Paul Selig
Renowned channeler Paul Selig shares the wisdom of The Guides
“The gift of the times you sit in, humanity at a crossroads, is the gift of the unknown, the unseen, the unprepared for. “How can I prepare for a future, when all I have trusted and believed in seems to be falling away?”…You say yes to the uncertain moment. You agree that the path before you will be lit as you walk it, and not a moment before. “
In Alchemy: A Channeled Text, The Guides offer us a way to engage the transformational process of moving beyond a limited interpretation of the self and into a place of true manifestation. As humanity stands at a crossroads, the voices of The Guides offer insight and a path forward.
Paul Selig, the author of Beyond the Known: Realization, is one of the foremost spiritual channels in the world. Alchemy is composed of the pure, unedited words of The Guides as they have been channeled through Paul. Their message is poignant and beautifully written, humming with wisdom and insight for all who are ready and willing to receive their words.
A Macmillan Audio production from St. Martin’s Essentials
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The Tanning of America
- By: Steve Stoute
- Narrator: Kerry Washington
- Length: 11 hours 59 minutes
- Publisher: Blackstone Publishing
- Publish date: January 01, 2014
- Language: English
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3.89(386 ratings)
3.89(386 ratings)Regular Price:Try for $0.0019.95 USDThe business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer–the tan generation. When Fortune 500 companies need to reenergize or reinvent aThe business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer–the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion”–one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
The Tanning of America provides the needed translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
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Crossing the Chasm
- By: Geoffrey A. Moore
- Narrator: Mike Chamberlain
- Length: 9 hours 45 minutes
- Publisher: HarperAudio
- Publish date: December 11, 2012
- Language: English
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4.01(24617 ratings)
4.01(24617 ratings)Regular Price:Try for $0.0027.99 USDHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition providesHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
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Cliff Weitzman
Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.
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