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The Experience Economy, Updated Edition Audiobook

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9781481594769
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The Experience Economy, Updated Edition Audiobook

Regular Price: 19.95 USD
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The Experience Economy, Updated Edition Audiobook Summary

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable—and thus a lucrative—impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples—including the US Army, Heineken Experience, Autostadt, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus disc with graphics

The Experience Economy, Updated Edition Audiobook Narrator

Alan Sklar is the narrator of The Experience Economy, Updated Edition audiobook that was written by B. Joseph Pine

Winner of several AudioFile Earphones Awards and a multiple finalist for the APA’s prestigious Audie Award, Alan Sklar has narrated nearly two hundred audiobooks, including Black Hawk Down by Mark Bowden,
The Kennedys: America’s Emerald Kings by Thomas Maier, and The Looming Tower by Lawrence Wright. Named a Best Voice of 2009 by AudioFile magazine, his work has earned him a Booklist Editors’ Choice Award (twice), a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine. The Dartmouth graduate’s theatre credits include Hamlet,
The Taming of the Shrew, The Seagull, and many modern roles. Alan has also narrated thousands of corporate videos for clients such as NASA,
Sikorsky Aircraft, IBM, Dannon, Pfizer, AT&T, and SONY. For several years, he has been the spokesman for TracFone Wireless Co. and can often be seen and heard on TracFone radio and TV spots and infomercials.

“I am so pleased, as is my husband, to have found a narrator that holds our attention so well that we have come to compare every other narrator to him (you). So far we have found none with such a talent as yours. We very much plan to listen to as many of your works as we can find.” -Sandi King, a letter to Mr. Sklar

About the Author(s) of The Experience Economy, Updated Edition

B. Joseph Pine is the author of The Experience Economy, Updated Edition

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons, LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings, and coauthors of Authenticity. Pine, who also wrote Mass Customization, is a senior fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and visiting lecturer at the University of Virginia Darden School of Business.

The Experience Economy, Updated Edition Full Details

NarratorAlan Sklar
Length12 hours and 13 minutes
AuthorB. Joseph Pine
PublisherBlackstone Publishing
Release dateDecember 15, 2012
ISBN9781481594769

Subjects

According to Blackstone Publishing, the Publisher of The Experience Economy, Updated Edition Audiobook, The Experience Economy, Updated Edition includes the following subjects: marketing, branding, business, updated edition, consumers, how to sell, brands, sales, customer base, customer, brand loyalty, brand recognition The BISAC Subject Code is

Additional info

The imprint is Blackstone Publishing. It is supplied by Blackstone Publishing. The ISBN-10 is 1481594761. The ISBN-13 is 9781481594769.

Global Availability

This book is only available in the United States.

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