13 Alternatives to MarcomCentral

MarcomCentral is one of top Automation Software Tools apps. But are there other alternatives?

MarcomCentral is one of the top products in Automation Software Tools among many other players. Most products in the Automation Software Tools category offer similar features and competitive pricing. However, if you are looking for alteratives to MarcomCentral, we've curated a list of other Automation Software Tools products for you to compare.

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List of 13 Alternatives to MarcomCentral

Verint

What is Verint Workforce Management? Verint Workforce Management™ is a cloud contact center application that uses automation to simplify forecasting and scheduling staff and bots. The solution scales to accommodate a varying number of employees, channels, schedule types, and request automation to meet the needs of mid-sized to enterprise organizations. The vendor states Verint customers have achieved: Lower costs by eliminating overstaffing and unnecessary overtime Reduced attrition rates and increased employee engagement Improved customer experience by reducing time to answer, average handle time, first contact resolution, and total resolution time Mobile options enable staff to receive alerts and manage their schedules from anywhere.

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Top pro

Agent User abilty to view and remain in adherence

Top Con

Speech transcription Exporting

Flowfinity

Flowfinity is a no-code platform used to create, automate, and integrate custom business processes applications fast. For over 20 years, Flowfinity has empowered IT and business professionals to build flexible, scalable data collection apps and workflows without committing the resources required to write and maintain code. Our intuitive platform combines a web-based app editor, SQL database, advanced mobile data collection, interactive dashboards, process automations, and reliable integrations.

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Top pro

Great team who has worked closely with us to help achieve our needs over the years

Top Con

We have been utilizing this application for all of our sales agents in field to write the business online or offline with daily updates on data they need for sales and marketing

Redwood

A SINGLE CLOUD-BASED SOLUTION FOR IT, FINANCE, AND BUSINESS PROCESSES With Redwood Software’s RunMyJobs workload automation solution IT teams can create and run essential scheduled and event-driven processes, manage file and data transfers, and orchestrate automation across applications and other tools like RPA. With Finance Automation, finance and accounting teams can streamline crucial processes such as the period-end close with low-touch automation, eliminating manual data retrieval and spreadsheet manipulation throughout every process. Enterprises in every industry, from manufacturing, utility, retail, and biotech to hospitality, banking, and aerospace rely on Redwood. Our low-code automation platform is at the core of critical business operations such as forecasting, replenishment, reconciliation, financial close, order-to-cash, billing, reporting, and more. ABOUT REDWOOD SOFTWARE Redwood Software delivers IT, finance and business process automation to help modern enterprises excel in the digital age. Redwood orchestrates and automates business processes across complex hybrid IT environments so enterprise organizations can focus on business agility, cost-efficiency, and customer experiences. Our automation solutions help thousands of organizations across 150 countries execute with speed and precision.

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Top pro

Upgrades are fast and can be done in a "lights-out" manner

Top Con

The documentation is lacking severely, many times even leading to a suggestion of paying for professional services to figure out processes

AgilePoint NX

AgilePoint NX is a business process management platform that allows companies to create business applications and workflows without writing code. The product consists of an App Builder, an eForm Builder, a field-mapping utility, and reporting and analytics.

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Top pro

Flexibility

Top Con

Access to the backend

BonitaSoft

Bonitasoft supports digital operations and modernization of information systems with Bonita, an open-source and extensible platform for automation and optimization of business processes. Presented as easy to handle and integrate into heterogeneous information systems, Bonita accelerates development and deployment of process automation projects, service orchestration and application development. This is made possible by its low code capabilities, reusable components, and unified deployment on-premise and on the cloud. CIOs can confront both short-term challenges (often from requests from business teams who wish to support their business development), and the long-term challenge of modernizing IT to deliver on business needs and customer expectations. Open-source, extensible and integrated, Bonita is based on an architecture that clearly separates the process, data and user interface layers. All project team members can collaborate effectively to develop, deploy and maintain sustainable processes in line with the expectations of business users. Project governance, specific to each company, is respected by a clear separation between visual programming and coding capabilities. Each project team member can leverage their specific know-how and skills to add value. The technologies used do not require learning new languages ​​or methods, but instead rely on commonly used components such as Java, enterprise services such as SSO and LDAP, continuous delivery, and the ability to develop in SDKs. These capabilities avoid the need for additional resources. The use of BPMN, reusable components, numerous extension points, deployment on premise or in the cloud all help guarantee rapid and agile developments. Even the most complex business processes gain visibility thanks to centralized monitoring. Traceability, execution control and reduced risk of errors allow teams to focus on optimizing and improving operational efficiency on an ongoing basis.

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Top pro

For our requirements

Top Con

For some complex projects, it has lesser details available in the document

K6

Grafana Labs' k6 load testing tool (formerly known as Load Impact)is used to simplify and automate load and performance testing for agile software development teams. Through integration with other automation and Continuous Integration tools, k6 states they enable performance testing earlier in the development cycle.

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Top pro

It's ease of use, readability and its fantastic set of constantly evolving features, paired with a vibrant community - which together with its good performance makes, to me, the best option for performance testing.And its extensibility as well...Tests are code, as they should

Top Con

There is an extensibility /plug-in system but some integrations are still not covered… To complain about something, its only issue is that apart from the excellent readability of the tests, they still need to be written, so you need to know what you are doing- thank god- I still have a job

ClickDimensions

ClickDimensions is a marketing solution for Microsoft Dynamics, made exclusively for and natively built within Dynamics CRM. ClickDimensions combines multi-channel marketing automation technology, a marketing dashboard for deeper insights into marketing results and revenue impact, and a full range of marketing services designed to ensure success for marketers at organizations that use Dynamics 365.

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Top pro

Easy to pull information from Dynamics CRM

Top Con

Intergration with Dynamics CRM actually turns out to be a disadvantage, as the system is constrained heavily in its utility by how Dynamics runs

Dotdigital

Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.

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Top pro

Easy access to and use of segment data

Top Con

Improved email results reporting are needed

Higher Logic

Purpose-built for associations, Higher Logic Thrive is a solution for member experience, designed to improve interactions at every stage of the member lifecycle. The Higher Logic Thrive portfolio contains three products: Higher Logic Thrive Platform is a holistic member experience solution containing a dynamic community, marketing processes, and member management capability, all fused together. Streamline staff workflows with one single, integrated solution for finding, engaging, renewing, and communicating with members. Higher Logic Thrive Community is an online community software that makes deep member engagement a reality. It helps users provide a personalized member experience, grow their investment with users, and strengthen member retention – all while learning from their activity in the member community. Higher Logic Thrive Marketing powers one-off emails and fully automated email campaigns with marketing software. Users can send personalized, scalable, and targeted communications that reach audiences with the right message at the right time.

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Top pro

Allows a safe space for community members to communicate with each other

Top Con

It would be nice if it could integrate with non-Higher Logic marketing automation platforms to better monitor communication limits

Lead Liaison

Lead Liaison identifies leads and can pinpoint when prospects, customers, and partners are thinking about your brand. Our visitor tracking tool, ProspectVision, gives your business important sales insight that helps determine what prospects care about so you can tailor your communication. Alerts can be sent to your sales team when a Prospect visits a key page, and daily reports can be delivered to your inbox. Get more out of marketing by tracking the effectiveness of your outbound efforts!

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Top pro

A powerful tool - it's helped us better manage our lead flow and adopt a more account-based approach to our marketing efforts

Top Con

There was no need to batch groups of customers

LeadSquared

LeadSquared CRM is a SaaS platform that provides sales, marketing, and on-boarding automation solutions. It specialises in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams. Currently, LeadSquared is helping 2000+ enterprises across 40 countries enhance their sales. With industry-centric solutions, LeadSquared serves EdTech, Education, Finance, Healthcare, Real Estate, Automotive, and Hospitality industries. LeadSquared CRM aims to help users: · Reduce lead leakage to zero with landing pages, connectors, and APIs. · Understand intent with 360-degree user profile, behaviour, activity & and social tracking. · Visualise user & communications journeys with the workflow builder. · Communicate with prospects & customers on the channels of their choice - text, whatsapp, email, call, self-serve portals, and social. · Integrate with other marketing and sales apps- native connectors, robust APIs, and developer platform

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Top pro

LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand

Top Con

LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it

Maropost

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services. Maropost's digital marketing platforms help users turn prospects into clients by ensuring delivery of targeted messaging to the right contact at the right time. Through integrated marketing and sales automation, Maropost provides tools, strategic guidance and support to create more personalized customer experiences through a 360-degree business view from marketing automation to CRM, commerce, and customer support.

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Top pro

Support was a big issue for us

Top Con

Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually

OutboundEngine

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social media advertising to get in front of prospective new customers. The vendor states that OutboundEngine Users will benefit from: Well crafted campaigns with delivery in mind Industry-relevant content that keeps contacts engaged over time Prescriptive performance metrics delivered via email Prospect generating forms with a clear call to action Done-for-them social advertising

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Top pro

Bi-monthly newsletters

Top Con

Problem resolution

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