EmailOctopus vs Iterable

Side-by-side comparison of features, reviews, pricing and more

EmailOctopus

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Pro

$8 per month

Iterable

Category: Communication Tool
Industries: Communication, Marketing, Education

Pricing

Demo

20M+ Downloads
5/5

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EmailOctopus reviews

Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!

- Josh E. CEO

Outstanding. I have so much control and flexibility to use this service for so many bulk emailing applications and I can scale up or down to mirror my busy seasons. I have been thrilled with this service for years.

- RYAN B. Trustee, Area 7

EmailOctopus has allowed us to grow our email list without spending a fortune.

- Magdalena, Customer Success Team Lead

Iterable reviews

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

- Alan C. Content Marketing Manager

Overall it is a very good product with good support and with a good product road map it can be top of its class.

- Brent K. Sr. Manager Email Marketing

The platform is super user-friendly and so is their support team!

- Michelle W. Marketing Automation Specialist

Pros & cons

EmailOctopus

Pros
Overall I've been very pleased
I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features
My overall experience has been really great and I cannot recommend this software enough
It is simply one of the absolute best on the market for this type of software
On top of that, I finally get to do something in my position that is creative, I love playing around with the templates and adding my special touches, it has helped me bring fun into my job
It's super affordable and comparatively simple to use."

Cons
The automation is very poor
You can't send emails based on behaviour but just with a delay of hours/days/weeks
Lack of functionalities as for automation and possibility of team work
Difficult to link with wordpress form pluggins
And it's a bummer to pay a foreign transaction fee every month."

Iterable

Pros
I like the great customer success team and always helping us
Finally, the upper management and when in need being available to get in discussion with any further needs we might have
For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish
They still have a long ways to go, but so far so good
Super positive, I love the features Iterable provides
All in one package for Marketers
Great product for a great value
We use it for all our clients and it delivers far superior service than any of its competitors that we have tried."

Cons
Our engineers get a bit frustrated about some of the technical limitations
The thing that frustrates my team the most with Iterable is the lack of consistency between functionality
Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value
Their API goes down occasionally
Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying."

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