Emma vs Applitools

Side-by-side comparison of features, reviews, pricing and more

Emma

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Emma Lite - $99 per month

Emma Essentials - $159 per month

Emma for Teams - $249 per month

Applitools

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

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Emma reviews

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing.

- Hussain H,

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

- Christian B.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

- Keith O.

Applitools reviews

"Great support and quick resolving for any problems we have" What do you like best about Applitools? First place: amazing support and commitment from the Applitools guys. The visual testing part of Applitools is very easy and natural to use and you don't need to be a technical expert in order to use it. There are new features which are very usefull - UFG and Visual locators are something we are exploring right now and they could resolve some of our issues. Review collected by and hosted on G2.com. What do you dislike about Applitools? I would like to see more examples in the documentation - for example the visual locators was not extensive enough IMO and we needed more support from Applitools side. I would like to see password expiration for the site so we ensure that the people don't use the same password everywhere and it stays years. Same would help us ensure that people who are not in the company will lost their access if they were not removed from the dashboard. Review collected by and hosted on G2.com. What problems is Applitools solving and how is that benefiting you? We have two main issues - one related to normal visual testing, where Applitools is doing grate job, and now it gives even more with UFG where we can have cross browser/platform check as well. The other problem we have is not web native applications which can't use Selenium or any other web testing framework just because we don't have DOM tree and it is just canvas hiding everything. Here Applitools is replacing our current implementation which is with sikulix and it is much easier for usage and maintenance.

- Milen S.

"A must have tool for intelligent visual testing!" What do you like best about Applitools? once you have applitools set up, it's invaluable for reliable visual testing across browsers. we use cypress, so being able to fill the cross-browser gap left for safari; applitools gives us a lot more confidence for releasing! Review collected by and hosted on G2.com. What do you dislike about Applitools? as a tool, it's pretty complex, so it requires a lot of initial set-up, adjusting tests and learning how to use applitools to the fullest. it is also pretty slow, taking around 100 seconds for a simple test because of the amount of work going on in the background. A lot of this can be fixed with more tests and more parallel tests, but this costs more money; and the applitools is NOT cheap, making it very difficult to use it in its most efficient without paying a lot of money. Review collected by and hosted on G2.com. Recommendations to others considering Applitools: It's the best tool I've ever used for visual automation testing! Review collected by and hosted on G2.com. What problems is Applitools solving and how is that benefiting you? being able to test our applications visually, across all browsers and versions, all within our current testing tool; which is really impressive! it allows us to use the same pipelines and release knowing that we have covered functionality in all browsers.

- Jay O.

"Innovative testing requires innovative tools" What do you like best about Applitools? The simplicity of use, in addition to the number of features they support is also a big plus, along with the huge number of frameworks they offer and the fast support from their side Review collected by and hosted on G2.com. What do you dislike about Applitools? The documentation is a little bit hard to read and use, maybe more structured and detailed one, as are the rest of the tools will be very helpful because for a new starter, lacking of tutorials in combination with that is not a good option Review collected by and hosted on G2.com. What problems is Applitools solving and how is that benefiting you? In my company Applitools is not used only as a Visual testing tool, it is also used for navigating through the screen via the pictures(or locators). The last can be quite handy if there is no other way to move the cursor around the screen via the automation

- Delcho D.

Pros & cons

Emma

Pros
Support is pretty helpful and easy to get connected with
Emma has a very robust format and capability
It allows us to post video change design formats and use our original work
I really like the email editors and ability to create segments based on your data."

Cons
The customer support is hard to find once you are in the site, which is insane
It is drag and drop, to a point
You can use links, but you can't put documents in your emails
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract."

Applitools

Pros
Super useful in visual regression
You don’t need to care the complicated steps like traditional visual regression
I have been using the Applitools for more than 2 years now, I must say over the time Applitools has made fantastic progress in terms of performance and features
There is no other visual validation tool that can give you the confidence level as Applitools
This is an awesome tool to have.

Cons
I did not applied the tool in any real world problem, just on a contest
Need more examples for Javascript implementation
TestResult object behave differently with a check failed, this leads more coding to generate custom reports
Difficult to understand Javascript documentation.

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