Hotjar vs Emma

Side-by-side comparison of features, reviews, pricing and more

Hotjar

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Basic - Free

Plus - $32 per month

Business - $80 per month

Emma

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Emma Lite - $99 per month

Emma Essentials - $159 per month

Emma for Teams - $249 per month

20M+ Downloads
5/5

#1 in Magazines & Newspapers

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Hotjar reviews

I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.

- Sebastian P.

Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.

- Mowshori K.

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

- Ioana G.

Emma reviews

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing.

- Hussain H,

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

- Christian B.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

- Keith O.

Pros & cons

Hotjar

Pros
Heatmaps, see where your users mouse is pointing
Capturing feedback from the users
Being able to see what the user see's

Cons
Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used
Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were
Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket

Emma

Pros
Support is pretty helpful and easy to get connected with
Emma has a very robust format and capability
It allows us to post video change design formats and use our original work
I really like the email editors and ability to create segments based on your data."

Cons
The customer support is hard to find once you are in the site, which is insane
It is drag and drop, to a point
You can use links, but you can't put documents in your emails
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract."

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Speechify is the #1 audio reader in the world

Get through books, docs, articles, PDFs, email – anything you read – faster.

4.6/5

20M+ downloads

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