Keyhole vs Trapica

"I use Keyhole for hashtag and campaign tracking and it offers comprehensive metrics. Love it!" What do you like best about Keyhole? Comprehensive metrics like engagement, reach, impressions. Review collected by and hosted on G2.com. What do you dislike about Keyhole? The pricing. It's quite costly compared to similar tools I've used. Maybe you could take it down a notch. Review collected by and hosted on G2.com. What problems is Keyhole solving and how is that benefiting you? I didn't know the extent of my social media efforts but now I'm able to keep track.

- Enid K.

"Interesting and unexpected tool" What do you like best about Keyhole? I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign. Review collected by and hosted on G2.com. What do you dislike about Keyhole? I dislike the scheduling content part, I thought it was going to be easier, more user-friendly and allow me to upload carousels and other social media needs, sadly I have not been able to use it because the UX is a bit uncomfortable, but I hope this can be fixed in the future. I also dislike that in the dashboards, where the dedicated individual graphics are when you export them as PDF they miss the necesary info on each section, therefore I cannot send that PDF reports to my stakeholders, therefore I have to take screenshots of these and still miss some of the info. Review collected by and hosted on G2.com. Recommendations to others considering Keyhole: Hashtag tracking is not entirely retroactive so be mindful about wanting to retrieve past data. The trial will not allow you to see too much data to make an informed decision. I had to buy a month to decide in one day if I was buying a year. Review collected by and hosted on G2.com. What problems is Keyhole solving and how is that benefiting you? I am able to easily track hashtags and provide faster reports to my stakeholders, these are complete, allow me to save time and and share the information in an easier manner for older stakeholders who might not understand. I also greatly appreciate the description of each metric and how you measure it.

- Tasmy G.

"Great Social Media Tracking and Reporting Platform" What do you like best about Keyhole? Keyhole has a great user-friendly dashboard with thorough metrics and a great reporting layout that makes it useful for reporting up. I fully recommend and we use it year round! Review collected by and hosted on G2.com. What do you dislike about Keyhole? It is a steep price for a singular item like hashtag tracking. I also wish they did a bit better job with the sign-up feature it is really hard to get to the pricing section. Review collected by and hosted on G2.com. What problems is Keyhole solving and how is that benefiting you? The ability to have concrete metrics around campaigns, social media events, online and in-person events, and show ROI for our overall social media strategy with Keyhole's reporting features.

- Luke W.

“We love it.” Trapica not only made it easy for us to automate digital advertising, but it improved our overall conversions

- Miranda - Founder @ MDigital Agency

"Were able to scale our budget faster." By using Trapica on our social campaigns, we reached higher intent audiences at lower CPAs and were able to scale our budget faster.

- Roy – CMO @ Oribi

"Our audience targeting is more efficient than ever". Trapica is an integral part of our team's social media strategy and is driving the success of our campaigns. The platform's unique ability to optimize in real-time means our audience targeting is more efficient than ever.

- Jeanette – Senior director of marketing @ NBCUniversal