Kissmetrics vs Azuqua

"The most effective way to research your company's marketing" What do you like best about Kissmetrics? I like being able to monitor my company's marketing by conducting a geographic study of consumer behavior concerning services, including which services are the most viewed, which are the best sellers, and what people's criteria are for these things. Kissmetrics is significantly better than competitors in terms of quality, and I like that I can quickly analyze the data and use it to identify important information in statistical distribution frequencies. Kissmetrics has an amazing user interface that makes everything simple to visualize. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? One thing I don't like is that they charge extra for simple services, lack qualified support staff to handle all customer inquiries, and sometimes take a long time to respond to requests for information. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? The main objective of Kissmetrics in the company is to promote the examination of data in volume before making any decision. It has involved statistical data with qualified management levels. The result of all its development is seen in intelligence as it modifies management procedures. I use it to research my company's monthly and annual Internet revenue, best-selling services and customer reviews to improve the quality of my offerings. Since I started using this platform, my sales have increased dramatically.

- Keyla A.

"Indispensable for Larger Organizations" What do you like best about Kissmetrics? If you're selling three or four items a month, Kissmetrics may not be for you. However, if you are the owner of a midsized business (wth a solid IT department!) this is an excellent solution that should cover most of your needs. All of that aside, I like Kissmetric's personal touch. You're seeing people doing things, not just numbers (as opposed to Google analytics). Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Kissmetrics is not a walk in the park to set up. If you are not tech-savvy or have a dedicated staff member with IT skills, please reconsider your decision. It's a not tool, but I'm not sure I would hire a new employee just to install and maintain it. My colleagues have told me it has some limitations when it comes to aggregated data. It served our purpose, in any case. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Carve out a decent chunk of time to configure Kissmetrics. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? I was consulting for a supplement store. Our primary objective was to identify bottlenecks to our conversion rates (because many customers, if they encounter a technical issue, will not bother to contact the webmaster). We were able to figure out which types of customers were the most likely to complete their purchase and which were not (as well as why).

- Adam A.

The UX are significant within the platform, one thing I love about Kissmetrics is that it is not only designed to report on the numbers but pretty much everything. It is easy to set up dashboards and understand the customer journey and user behaviour.

- Ahmed J.

I am discovering that Azuqua can do more and more. It is a platform that integrates not only software but also connects to APIs- and therefore your first-party business services. We use Azuqua currently to update multiple systems with customer data (Zendesk, Pipedrive, Marketo). It eliminates a lot of redundant work and syncs sales & marketing with up to date information. It also has strong data manipulation functions and as I mentioned can connect to your API which might be useful for you. Their customer success team is very responsive. The only difficulty is that it has a learning curve, but after you learn the ropes you can design your own integrations without IT's help.

- Thomas L.

I am utilizing Azuqua to handle information flow cross-functionally both within my department and team. The flexibility, easy learning curve and depth of the product saves many hours of "busy work".

- Mark Schlanser

We implemented Oracle Cloud and we used Azuqua to integrate Salesforce with Oracle so that we could pull in invoice information.

- Justin Farr