Lead Liaison vs Acunetix

Side-by-side comparison of features, reviews, pricing and more

Lead Liaison

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business


Inbound - $250 per month

Omnibound - $780 per month

Lifecycle - $1500 per month


Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business


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Lead Liaison reviews

Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison's Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison's automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison's database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application: (Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email. (Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer. (Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually. (Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from. (GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas. (CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive's CRM with one click!

- Virginia B.

Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.

- James S.

I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective. The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic. Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action. LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads. Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website. While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities. Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead. While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison.

- Matthew P.

Acunetix reviews

"Decent performance, outdated UI" What do you like best about Acunetix by Invicti? It does good crawling of the website, easy scan scheduling, and simple vulnerabilities view Review collected by and hosted on G2.com. What do you dislike about Acunetix by Invicti? The vulnerabilities POC sometimes not intuitive and slightly complexed. The UI looks old. To add users, you need to set the password for them. Review collected by and hosted on G2.com. What problems is Acunetix by Invicti solving and how is that benefiting you? Automatic dynamic scans for prod websites. Adding another layer of vulnerability discovery, in addition to manual pentesting

- Roy A.

"Perfect solution for web developers" What do you like best about Acunetix by Invicti? With Acunetix OVS we can scan our product for vurneabilities with every release. It's easy to setup the scan and to generate report for developers, where they find out all found vurneabilities with clear description and test case. Also you can run the test and you will have report within few hours, so you can iterate quickly and recheck security again after developers fix the issues. Review collected by and hosted on G2.com. What do you dislike about Acunetix by Invicti? Sometimes the scan take's too long, so we run it usualy overnight. It's also better for our infrastructure, so it's not stress tested during working hours, so in the end of the day it's really not a problem. Review collected by and hosted on G2.com. Recommendations to others considering Acunetix by Invicti: For us the Acunetix OVS is easiest solution for vulnerability scan of web application we develop. The reports are very clear and easy to understand even for junior developers or non tech business users. Review collected by and hosted on G2.com. What problems is Acunetix by Invicti solving and how is that benefiting you? We are using Acunetix to periodically scan our product. There is always new features added so we want to be sure, that added features is scanned before public release. The main benefit for us is that we have security scan done within few hours and we will get Developers report, which is very useful. There is also setting where you can generate report's in other format, such as OWASP, which is useful for our security team and business.

- Lubos B.

"Great web vulnerability scanner" What do you like best about Acunetix by Invicti? Quick and easy configuration, installation and scanning. High performance, low false positive number, API integration with our ticketing and vulnerability tracking software. Also the Business Logic Recorder and Login Sequence Recorder are great tools to help with the scanning - You can point the scanner to every step of the business logic, so that it will check the whole process, and not only the front/starting page. Review collected by and hosted on G2.com. What do you dislike about Acunetix by Invicti? Pricing model changing often - first we bought on premise version with no target limits, now we are forced to continously change the limit target, and to pay price, which is higher every time. Acunetix lacks a pay-once no limits on premise version (and only pay for support/updates?). This would make this product also more attractive for freelance pentesters. Another thing - it lacks more options for API scanning (upload an example POST/GET request maybe?). Review collected by and hosted on G2.com. What problems is Acunetix by Invicti solving and how is that benefiting you? Thanks to AVS we are keeping track of our risk level, can prepare adequate remediations and perform quick penetration tests. Also after the risk have been mitigated we can perform an easy scan on demand to confirm it. My company also created a service based on continous website scanning - we can quickly adress and remediate any new vulnerabilty that is detected using scheduled scans and also notify our customers.

- Mikolaj M.

Pros & cons

Lead Liaison

A powerful tool - it's helped us better manage our lead flow and adopt a more account-based approach to our marketing efforts
In addition, I like that the email feature is more robust that the previous program I was using like the ability to see which words may trigger the email to be sent to the recipient's spam folder
I can score my leads almost exactly how I want to
That's a really big deal for us, as it helps manage the quality of what we're sending to our sales team."

There was no need to batch groups of customers
Any time a customer was added to a workflow the automated actions would immediately be applied at the predefined schedule based on their inclusion date
Ultimately it failed for us because we were unable to break ties with our existing workflows due to many legitimate reasons
Working with multiple people at an office makes this a little difficult to fill out."


Reporting features
Supports importing state files from other popular application testing tools
Has other features built-in beyond just scanning for vulnerabilities

Does not support multiple endpoints well (e.g
apps and services that do not reside at the same URL).Has authentication problems with modern enterprise apps which involve a lot of redirects to unrelated endpoints, federated IDs, SSO, etc
This is related to the first point.The vulnerability detection capability is not as robust as Burp Suite Pro + extensions, Metasploit + auxiliary modules, Nmap + scripts, etc.

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