onalytica vs Brandfolder
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Sir Richard BransonMost popular feedback for onalytica
Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch.
Chris W.
About onalytica
Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.
Most popular feedback for Brandfolder
All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it's super easy to use.
Ali K.
About Brandfolder
An industry leader in Digital Asset Management software, Brandfolder delivers a platform that is as intuitive for users as it is powerful for admins, to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings. With best-in-class services, support, security, and scalability, Brandfolder helps global brands create compelling, timely, and consistent brand experiences with unparalleled efficiency and speed.
onalytica reviews
I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff
- Marie F. Senior Social Media Manager
Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful.q
- Ryan B. Global Digital Relationship Marketing Lead: Influencers, Employee
The intitial setup took some time but after a few minutes of tinkering was able to successfully get it up and running.
- Dee E. Enterprise
Brandfolder reviews
My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder.
- Robin W. Senior Graphic Designer
We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.
- Todd G. Sales Manager
The lockout imposed by covid prompted us to shift our focus to remote consultation. Using Brandfolder, we were able to give our customers big files quickly and easily. Using the Guest Uploads functionality, we can aggregate assets from our network so that we may all benefit from their contributions. Using this tool, our partners may upload huge files without having to send them over email.
- Jessica D. Game Programmer
Pros & cons
onalytica
| Pros |
|---|
| The insights this software gave us into our existing and potential market influencers was staggering |
| Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category |
| The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI. |
| Cons |
|---|
| Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum) |
| We had some internal stakeholder management to go through in order to 'sell in' the potential benefits |
| However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI. |
Brandfolder
| Pros |
|---|
| Love the sharing functionality |
| Setting up the photo sizes so people can crop and download their own photos is great |
| I also really enjoy the AI tagging when uploading new assets/images |
| I also like that it finds duplicate images and groups them as one in case you have uploaded the same asset multiple times |
| I love that you can actually see the assets |
| This is a gamechanger when looking at creative and photography |
| It has revolutionized the way we work entirely in the marketing department and the creative studio |
| Thanks a lot, keep up the great work." |
| Cons |
|---|
| There is something wrong with the functionality right now |
| Also there's no mobile app or watermarking feature which really makes working with this program difficult |
| I am no longer printing out and dropping off info to customers |
| It is confusing at first to figure out sections, labels, collections and pins |
| It didn't make a lot of sense when to use which." |
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