Pardot vs Ambassador

I give Pardot a review of four out of five stars, and for more reviews, see below. Before my organization started using Pardot, we were on eTapestry's built-in mass email communication software system. It wasn't working for us because it was a technology of the past. It was very clunky. We had a very limited amount of mailable prospects we had, and it was very manual, and the resolution for videos, images wasn't the best. The first biggest selling point for Pardot was its native integration with Salesforce. So now whenever we have a contact in Salesforce, it's automatically synced to Pardot, which makes it a lot easier for my team to use and navigate. And the second reason why we chose Pardot is because of its really intelligent tools, such as Engagement Studio where we can automate a lot of our tasks and be a much more efficient organization. Pardot definitely is not the easiest tool to use. We have to hire consultants to help us build it and integrate it with Salesforce. It took us about a full year before we became confident with using Pardot, and every day my organization is still learning more things that the tool can do for us. If you're a small team and want to be super efficient, Pardot is a great tool for you because it takes a lot of the manual work out, especially with drip campaigns and a lot of its automation tools.

- Sabal A.

I would give Pardot a three out of five stars. And for more reviews, you can click below. Prior to using Pardot, we were using HubSpot Marketing Hub. It was a great marketing tool. I have really no quarrels with that. But the integration with Salesforce Sales Cloud was a little lackluster and hard to control, especially when it came to custom field syncing. We chose Pardot primarily based on the integration with Salesforce. It had a lot of overlapping capabilities with other marketing automation platforms, but we were most excited to leverage the connection between our Sales Cloud contacts and our Pardot prospects. Pardot was a little difficult up front, but it didn't last very long. So the implementation for properly set up work would probably be about two months. We used kind of an implementation partner, which I would recommend, through Salesforce actually, their jumpstart program. And that helped because we had a dedicated and knowledgeable person that would give us feedback and check-ins once a week. So that made it a little bit easier. But I would say the first two months are a little bit of a challenge and then the org works well. I think if you're considering using Pardot and going to use Pardot, of course there needs to be some integration with another Salesforce channel. That's really where you get the best leverage and Pardot separates itself from other marketing automation softwares like HubSpot or Mailchimp or something like that. I think it's also important to have a dedicated personnel to manage Pardot. It's commonly the same person that manages a Salesforce instance. So you can double up like that, but it's not something that's going to self-manage you really need a dedicated administrator for when configuration requests come up.

- Kelly Michael S.

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

- Kate B.

"Only Ambassador Program you need!" What do you like best about Ambassador Referral Marketing? The simplicity of setting up campaigns, the ability to monitor every ambassador and their sales, and the ability to pay ambassadors all in one tool! I have tried numerous other softwares like Referral Candy and this software hands down does it all, they have just released a new look and function which supports the backend that much better. Review collected by and hosted on G2.com. What do you dislike about Ambassador Referral Marketing? The codes are not as simple as a URL with our name, each unique code has to be mbsy.co/company/ambassador. These would be great if they were slimmer for handing out business cards or person to person marketing like a bit.ly shortcode length. But this software does the job right in the online environment of referring customers, it would just be better to put a friendly code on our teams business cards so there is a potienital sale during networking events. Review collected by and hosted on G2.com. Recommendations to others considering Ambassador Referral Marketing: Get a full time Ambassador lead internally to run your Ambassador program, someone with marketing and social media experience. It needs to be a full time job that a leader can guide quality ambassadors through proper messaging and communication. Review collected by and hosted on G2.com. What problems is Ambassador Referral Marketing solving and how is that benefiting you? We are solving the power of word of mouth advertising by using GetAmbassador, our marketing force is limited by the fact we are a company. Once you have a community spreading the word about your brand/product the sky is the limit. Ambassadors are more trusted because they are an individual, not a marketing organization promoting the product. The benefits we have seen are from Ambassador testimonial videos. The refer a friend campaign has provided a streamlined, consumer facing page that makes it easy to capture consumer emails and allows them to share via social media to their network of friends and family.

- Justin G. VP Product Development

"Powerful Referral / Affiliate Platform" What do you like best about Ambassador Referral Marketing? Multi-campaign capabilities, dashboard, great referral platform and works very well as an affiliate platform as well. We also really liked the versatility in payment methods, including cash (paypal, bank transfer, dwolla), gift cards, store coupons, voucher codes. We also felt the customer on-boarding and on-going support were excellent! Review collected by and hosted on G2.com. What do you dislike about Ambassador Referral Marketing? I wound not call it a dislike... but given that GetAmbassador is a robust and powerful platform, it does take some up front effort to get it setup properly. It also requires an on-going commitment and focus to make the program successful. The GetAmbassador team was exceptional in helping us work through the implementation and continue to work with us on maximizing the effectiveness of our campaigns. Review collected by and hosted on G2.com. Recommendations to others considering Ambassador Referral Marketing: We researched the market extensively as we were evaluating platforms to launch our referral & affiliate programs. GetAmbassador combined all of our key requirements: ability to create and launch multiple campaigns as our referral programs vary depending on customer and prospect types. We also found this platform to be a great fit for an affiliate program with partners, influencers and re-sellers. Our customers and partners love the ability to track their referrals on the robust GetAmbassador dashboard. For our team it is also invaluable as we can effectively monitor, evaluate and manage our campaigns. We also loved the ability to provide cash, gift cards and / or store credits. The most impressive part of our experience was the organized and very responsive customer on-boarding and on-going support. This is a world class company and we look forward to many more successful years working with GetAmbassador! Review collected by and hosted on G2.com. What problems is Ambassador Referral Marketing solving and how is that benefiting you? To promote viral sharing of our products by our customers, prospects and partners with friends, family and followers. We have been able to amplify our reach exponential with the GetAmbassador platform increasing our qualified prospect base and conversions

- David L.

"Powerful referral marketing tools that are easy for your referral partners to use!" What do you like best about Ambassador Referral Marketing? We've really enjoyed how transparent it makes the referral process. Your referral partners know the status of their referrals and you have high confidence that nothing is getting 'lost in the system'. Review collected by and hosted on G2.com. What do you dislike about Ambassador Referral Marketing? It works great - super easy for my team to share and engage with. No complaints really. Review collected by and hosted on G2.com. What problems is Ambassador Referral Marketing solving and how is that benefiting you? We really wanted something that would energize our referral program and add high transparency around how great referrals were being paid out.

- Tom F. Senior Account Executive, Global Enterprise Sales