Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
“Standard Edition” package costs $140 per user/month
“Intelligence Edition” package costs $170 per user/month
“Engagement Edition” package costs $240 per user/month
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Growth - $53,400 per year
Scale - $73,800 per year
Premium - $112,800 per year
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We use Pega Platform to create a unified decision hub to centralize all marketing decisions to trigger all campaigns and channel interactions. We are also currently replacing our legacy CRM with Pega CRM. Our goal is to eliminate silos to provide a unified customer engagement platform so our business interacts with customers in a relevant and contextualized fashion.John Silva
Pega is a powerful low-code platform that builds agility into the world’s leading organizations so they can adapt to change. Clients use our AI-powered decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help people focus on what matters most, so they can meet today’s customer demands while continuously transforming for tomorrow.
We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating.Billy A.
Metadata.io is the first Autonomous Demand Generation platform for B2B marketing that automates the most important, but repetitive tasks. Metadata understands your company's ideal customer profile; automatically builds audiences of the highest-potential buyers from your target accounts; launches, monitors, and optimizes multi-channel campaigns; fully enriches your leads; and provides clear transparency into what drives revenue. Notable customers: G2, Drift, Pendo, Slack, Vonage, and Zoom.
"In short I dont really use it much" What do you like best about Pega Platform? I like how it brings much of what I need to do in the day to day right to the table. It is an easy workplace. I like the fluidity of it and how hands on it can be Review collected by and hosted on G2.com. What do you dislike about Pega Platform? I wish I had more access to all of the tools. I dont use it a ton, but want to learn more. I believe it can be used with what I do more. Just need training probs Review collected by and hosted on G2.com. What problems is Pega Platform solving and how is that benefiting you? It helps bring much needed info for leads for me. Sometimes if leads are missing phone numbers it helps me be more productive and makes perofrmance increase a lot.
- Samuel B.
"Great Software for Co-Browsing" What do you like best about Pega Platform? This software is really helpful for customer service. If a customer needs help or has a question, we can immediately help them with cobrowsing. It is safe as well and you don't need to download anything. Review collected by and hosted on G2.com. What do you dislike about Pega Platform? I haven't found anything I dislike about the software so far. Review collected by and hosted on G2.com. What problems is Pega Platform solving and how is that benefiting you? Instead of customers having to reach out and be frustrated with their problem. we can fix it before the customer starts getting frustrated. The software is fully secure, so we don't have to worry about information being stolen.
- Winter G.
"Love it Here!" What do you like best about Pega Platform? I like the flexibility that the program gives me to do my day-to-day when it comes to working in the Tech SAAS space. I also know that a ton of colleagues have also benefited hugely as well Review collected by and hosted on G2.com. What do you dislike about Pega Platform? I didn't dislike anything if I'm being honest. To speak candidly, you guys really nailed it! Review collected by and hosted on G2.com. What problems is Pega Platform solving and how is that benefiting you? Well the customer expierence is huge when it comes to saling. I like how I can make sure the customer is engaging and taking full advantage of what I am telling them.
- Dan L.
Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent.
- Carlos T.
Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform-it's almost like an agency approach-which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals.
- Matt C.
Metadata.io is one of the singular most powerful tools for B2B marketers available today. But yet, most are shifting away from paid budgets. Having built a couple successful paid programs, and one of them supercharged by Metadata, it seems the difficulty is getting executive/finance buy-in to the hard costs. B2B marketers have always had a hard time with an ad-centric budget. It's why they were the pioneers of email and SDR programs. But hiring people and ruining your domain health have their own intrinsic hard costs. Metadata.io expands my ability to execute on a high-value channel that is challenging to run natively, and brings many wonderful capabilities not otherwise possible - multivariate testing automation, opportunity/lifecycle-based targeting automation. Also most B2B performance marketers are only running paid social on LinkedIn, but Metadata.io's proprietary matching capabilities (last I heard it used 12 data vendors) allow it to draw a line between a decent percentage of personal emails and business emails, which in turn allows for the same high-fidelity business contact targeting (which we all love about LinkedIn) on Facebook, Quora, and Google Adwords. Using Google Adwords for B2B has - until now - been only through keyword-driven search campaigns. Customer match lists didn't work because Google can really only operate with personal emails but can't match business emails. Metadata.io is changing that with its new customer match integration with Google, truly first-of-its-kind. As you can see I'm a big fan, but not without reason. The tech is top-notch and they're security experts. If you're familiar with B2B paid then you know that at least 2 of the things I mentioned above were first-of-its-kind innovations. Since we've all discovered paid display can't really drive ROI for B2B, no matter how much 6sense and DemandBase want to convince us otherwise, we've either dropped paid entirely or shifted our budget to paid social. Stage-based targeting automation and matched audiences on Adwords are both Metadata-ONLY capabilities. And using these - and the automated multivariate testing (the only alternative I've seen for this was Amplero, and their hugely expensive and sophisticated model led to their collapse a couple years back) - I was able to turn LinkedIn ads into the 2nd-highest driver of new opportunities at Convoy, right behind SDR outbound. But its value extends to existing customers and retargeting as well, given the integrations with Hubspot, Marketo and Salesforce, that allow for targeting based off of all results in a certain Salesforce report, for instance. Oh and you can preview your matched audiences too, which is incredibly valuable for ensuring your targeting is correct. The native reporting features also give insight into attribution in a way that most existing reporting cannot. You can see impact on specific accounts/companies by impressions, clicks as well as leads and opportunities.
- Evan D,
|Building environment tool itself so i can build large application less than a month|
|Powerful and easy to peruse your career|
|if you don't have a computer science background|
|Easy to maintain and quick update on version and patches|
|Sometime facing challenges post updating of patches|
|Improvement needed in reporting capabilities|
|complex solution both users and some part handled by the IT team.|
|I liked the sales pitch on this product, it was strong and offered a lot of solutions to our current issues|
|I love the audience creation functionality as well as our ability to test dozens of top of funnel offers with each audience|
|We have a very large Techstack that we use and Metadata is certainly one of the top in terms of customer success and support."|
|The budget and bidding section is a bit confusing, even after having worked in it this long|
|I also find the audience tool to be very weak|
|Using Tradedesk, LinkedIn and Facebook through Metadata provided weaker results than using the native platform|
|Put your paid social demand generation on auto pilot."|
Speechify is one of the most popular audio tools in the world. Our Google Chrome extension, web app, iOS app, and Android app help anyone listen to content at any speed they want. You can also listen to content in over 30 different voices or languages.
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Get through books, docs, articles, PDFs, email – anything you read – faster.
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