Product demo videos are an exceptional way to showcase your product's features, communicate how it works, address potential customers' pain points, and elicit a call to action (CTA). In this article, we will delve into how to make a product demo video, the best software for creating demo videos, how much it costs, and the top 8 product demo video maker apps.
Crafting Your Product Demo Video
Creating a product demo video starts with identifying your target audience and understanding their needs. This informs the storyline, which is then developed into a storyboard. The storyboard guides the flow of the video content, detailing every scene, transition, and the voiceover script.
Next, you capture the product in action, using screen recording tools for software demos or high-quality video clips for physical products. This walkthrough should clearly show how the product works and address the pain points of your potential customers. Annotations can be added to provide extra information or clarity.
The recorded clips are then edited using a video editor. During video editing, you'll add background music, transitions, subtitles, zoom in on important aspects, and possibly a voiceover. You may also add text, use a full screen aspect ratio, and possibly include some real-life user testimonials for added credibility.
Including a CTA is crucial, encouraging viewers to act after watching the video. This might be to visit your website, make a purchase, or share the video on their social media platforms.
Choosing the Best Demo Video Creator
There are several demo video creators available, offering a range of pricing options and features. The best product demo video maker should offer easy-to-use templates, a vast media library, and robust editing tools. It should support high-quality output, compatibility with different operating systems like iOS, and easy sharing across various online platforms.
Top 8 Product Demo Video Maker Software
- Animoto: A cloud-based video editing software offering professional-grade templates, a stock library, and advanced video editing features. Perfect for creating explainer videos and product demos.
- Camtasia: A comprehensive tool best known for its screen recording and video editing capabilities, ideal for software demo videos.
- Renderforest: An online video maker providing numerous templates for promo videos and product demonstrations. Offers a free video option.
- Powtoon: A great choice for animated product demo videos, featuring a user-friendly interface and a wide range of pre-designed templates.
- Filmora: A desktop-based video editor suitable for creating high-quality product demo videos. Offers advanced editing features and a comprehensive media library.
- Adobe Premiere Pro: A professional-grade video editing software, offering high-quality editing tools and compatibility with various formats.
- Vyond: Best for animated product demos, offering drag-and-drop features and diverse templates.
- InVideo: An online video creation platform that provides easy-to-use templates, a large media library, and extensive video editing tools.
Cost of Making a Product Demo Video
The cost to make a product demo video varies depending on the complexity, length, and resources required. You can create a demo video for free using affordable software or even open-source video editing software. However, for more professional output, you may need to invest in a paid video editor, hire a professional videographer, or a voiceover artist, which can increase the costs.
Creating a compelling product demo video is a fantastic tool to boost brand awareness and engage your audience. It provides a simple and effective means to demonstrate your great product in action and convince your target customers to make a purchase.
Creating a Free Software Demo Video
Making a software demo video doesn't necessarily require a high-budget production team. You can accomplish this task on your own with the right tools and a bit of preparation. Here are the steps you can follow to create a software demo video for free:
- Plan: Identify your audience's pain points and how your software addresses them. Script a story that weaves in these elements.
- Storyboard: Breakdown your script into a storyboard. It visually represents each step of your software demonstration, highlighting the sequence of the tutorial video.
- Screen Recording: Use free screen recording tools like OBS Studio or ShareX to capture the demonstration of the software. Make sure to highlight the software's best features and benefits.
- Edit: Use free video editing software like Lightworks or HitFilm Express to polish your recorded video. You can add transitions, zoom in on crucial parts, add text, and much more.
- Voiceover: You can use free tools like Audacity to record your voice explaining the demo, adding more context to what is happening on the screen.
- Share: Once completed, share your video on social media platforms or directly with potential customers via email marketing.
Best Software for Product Demo Videos
When it comes to making a demo video of a new software or product, the choice of software depends on your specific needs and expertise. Here are some options:
- Camtasia: Known for its comprehensive screen recording and video editing features, making it a top choice for software demos.
- Adobe Premiere Pro: This software provides professional-grade video editing tools, suitable for high-quality product demos.
- Filmora: An intuitive video editing software that is excellent for beginners. It offers a range of features that can help you create engaging product demos.
- Powtoon: Ideal for creating animated product demos with a drag-and-drop interface and a variety of templates.
- Animoto: A cloud-based software with a range of templates suitable for various types of product demo videos.
How to Make a Demo Video of a Product
To create a demo video of a physical product, the steps are a bit different. Here's a simple guide:
- Planning and Scripting: Identify the key features of your product that you want to showcase, and write a script that highlights these features.
- Recording: Use a high-quality camera to capture various angles of the product, its uses, and features. Depending on your script, you might also want to record the product in real-life situations.
- Voiceover and Editing: Use video editing software to cut and arrange clips, add voiceover, music, text, and transitions.
- Sharing: Share your demo video on your website, social media, or directly with potential customers.
Creating product demo videos, whether of software or physical products, can significantly boost your brand awareness and convince potential customers of your product's value. Just remember to focus on your customers' needs and how your product meets those needs.
