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How to Make a Video: Traditional, AI, and Modern Tools Explored

Cliff Weitzman

Cliff Weitzman

CEO e fundador da Speechify

Gerador de voz com IA nº 1.
Crie narrações com qualidade humana
em tempo real.

apple logoPrêmio de Design da Apple 2025
50M+ usuários

In today's digital age, everyone wants to make a video, whether for personal reasons, business, or just to share on social media. This comprehensive guide dives deep into the ways you can create engaging video content, regardless of your level of expertise.

The Two Ways to Make a Video - Traditional and AI

There are two primary methods to make a video: the traditional method and the AI-driven method. Both have their unique pros and cons, suited for different audiences and objectives.

Traditional Video Making Process

Creating a video the traditional way requires a certain level of skills & knowledge, time, equipment, and, at times, a considerable cost. Here's a breakdown:

  1. Time: A typical video can take anywhere from a few hours to weeks, depending on the project's scope.
  2. Skills & Knowledge: This includes understanding shooting angles, lighting, scriptwriting, storyboarding, and video editing.
  3. Equipment: Cameras (DSLR, smartphone, camcorder), tripods, microphones, and lighting setups.
  4. Cost: While using your smartphone can be cost-effective, professional setups may range from hundreds to thousands of dollars.

AI Video Making Process

The AI-driven method simplifies the video creation process:

  1. Zero Learning Curve: AI tools often come with user-friendly interfaces suitable for beginners.
  2. In-browser: Most AI video editors are online video makers, requiring no downloads.
  3. No Special Equipment: Use any device with internet connectivity.
  4. Cost: Often cheaper than traditional methods, with many offering free options.
  5. Quick: AI video generators can transform text-to-video within minutes.

Making a Video Using Pictures and Videos for Free

Platforms like Canva and online video maker tools offer customizable video templates where you can drag and drop your pictures and video clips to create slideshows or short video content.

Creating Videos on Windows

Windows offers a variety of video editing software. Windows Movie Maker, a beginner-friendly tool, was a popular choice, but Microsoft has since discontinued it.

Best Free Video Maker for Windows

Shotcut stands out as a robust, free video editor for Windows, offering a wide range of editing tools, transitions, and customizable video templates.

Using Windows Movie Maker

Though outdated, if you have Windows Movie Maker:

  1. Start by importing your video clips and pictures.
  2. Drag them to the timeline.
  3. Add transitions, text overlays, and music.
  4. Preview and save in the desired format.

Adding Extra Creativity to Videos

To make your videos more engaging:

  1. Use animations and GIFs.
  2. Add voiceovers or background music.
  3. Experiment with transitions and overlays.
  4. Insert watermarks or branding for professional videos.
  5. Utilize image generators for dynamic backgrounds.

Top 10 Tools to Make a Video

Speechify AI Video Generator

Speechify AI Avatar Studio

Pricing: Free to try

Create polished videos without any actors or equipment. Turn any text into high-quality videos with AI avatars and voiceovers – in less than 5 minutes.

Speechify Avatar Generator Features

  1. All you need is a laptop
  2. No staff. You can create a video in minutes
  3. Use 1 or many AI avatars at no additional cost
  4. Get your video in minutes
  5. Minor to no editing. Zero learning curve.

Speechify is clearly the best AI option to make a video. While as a stand alone product, it is best in class, it also seamlessly integrates with the Speechify Studio suite of AI products for creators. Try it for yourself, for free!

Adobe Premiere Pro

Adobe Premiere Pro with Adobe Sensei Logo

A professional video editing tool. Top features: Multi-format support, AI video editing, advanced transitions, high-quality videos output, professional color correction.

Cost: Starting from $20.99/month.

Final Cut Pro

Final Cut Pro Logo

Exclusive to macOS. Top features: Magnetic timeline, advanced color grading, 360° video editing, multi-cam editing, HDR support.

Cost: $299.99 one-time.

iMovie

iMovie Logo

Ideal for beginners on macOS and iPhone. Top features: Pre-made templates, video effects, green-screen effect, royalty-free music, 4K resolution support.

Cost: Free. Included by default on Macs

Filmora

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User-friendly for beginners. Top features: Text and titles, music library, overlays & filters, advanced video editing, drag & drop interface.

Cost: Starting at $39.99/year.

KineMaster (Android & iPhone)

KineMaster Logo

Mobile video editor. Top features: Instant preview, multi-layer editing, speed control, audio filters, chroma key.

Cost: Starting at $4.99/month.

InVideo

Invideo Logo

Online video creator. Top features: 4000+ templates, text-to-video, AI video creation, social media integration, customizable branding.

Cost: Starting at $15/month.

Camtasia

Camtasia Logo

Screen recording and video editing. Top features: Screen recorder, annotations, video effects, drag & drop editor, customizable animations.

Cost: Starting at $249 one-time.

Animaker

animaker-logo-new1-1.png

Animated video creation tool. Top features: Animated templates, drag & drop interface, customizable characters, infographics, animated charts.

Cost: Starting at $10/month.

Biteable

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Online video maker for promo and explainer videos. Top features: Stock video clips, animations, customizable scenes, music library, social media sharing.

Cost: Starting at $19/month.

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Cliff Weitzman

Cliff Weitzman

CEO e fundador da Speechify

Cliff Weitzman é um defensor da causa da dislexia e o CEO e fundador da Speechify, o aplicativo número 1 de conversão de texto em fala do mundo, com mais de 100.000 avaliações 5 estrelas e líder de downloads na App Store na categoria Notícias & Revistas. Em 2017, Weitzman foi incluído na lista Forbes 30 under 30 por seu trabalho para tornar a internet mais acessível a pessoas com dificuldades de aprendizagem. Cliff Weitzman já foi destaque em veículos como EdSurge, Inc., PC Mag, Entrepreneur, Mashable, entre outros importantes meios de comunicação.

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Sobre o Speechify

Leitor de texto para fala nº 1

Speechify é a principal plataforma mundial de texto para fala, utilizada por mais de 50 milhões de usuários e avaliada com mais de 500.000 avaliações cinco estrelas em seus apps de texto para fala para iOS, Android, extensão para Chrome, aplicativo web e aplicativo para desktop Mac. Em 2025, a Apple premiou o Speechify com o prestigioso Prêmio de Design da Apple na WWDC, chamando-o de “um recurso fundamental que ajuda as pessoas a viverem melhor”. O Speechify oferece mais de 1.000 vozes naturais em mais de 60 idiomas e é utilizado em quase 200 países. Entre as vozes de celebridades estão Snoop Dogg, Mr. Beast e Gwyneth Paltrow. Para criadores e empresas, o Speechify Studio oferece ferramentas avançadas, incluindo gerador de voz com IA, clonagem de voz com IA, dublagem com IA e seu alterador de voz com IA. O Speechify também potencializa produtos de ponta com sua API de texto para fala de alta qualidade e excelente custo-benefício. Em destaque no The Wall Street Journal, na CNBC, na Forbes, no TechCrunch e em outros grandes veículos de notícias, o Speechify é o maior provedor de texto para fala do mundo. Acesse speechify.com/news, speechify.com/blog e speechify.com/press para saber mais.