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What Every Author Should Know About Creating an Audiobook

Cliff Weitzman

Cliff Weitzman

CEO e fundador da Speechify

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As the audiobook industry continues to thrive, more authors are seeking to convert their print book or Kindle edition into an audio version. The advent of platforms such as Amazon’s Audible, ACX (Audiobook Creation Exchange), and Findaway Voices, has made the process more accessible for self-published authors. This article aims to answer some common questions surrounding audiobook production, profitability, and success factors.

How much do authors make per audiobook?

Royalties for audiobooks vary, but on platforms like Audible, Amazon, and iTunes via ACX, authors can opt for an exclusive deal, earning 40% royalties on audiobook sales, or a non-exclusive deal for 25%. Alternatively, Findaway Voices offers a non-exclusive royalty rate of roughly 45%. It's also possible to get upfront payments via certain distributors.

What makes an audiobook successful?

Just like with any form of publishing, a well-written story is paramount. However, there are other factors that play a part in audiobook success. High-quality audio, a professional narrator, compelling book cover visuals, and a robust book marketing strategy all contribute to success. Genres like thrillers tend to be popular among audiobook listeners.

How do I start making audiobooks?

Start by securing your audio rights, then choose whether to self-record or hire a voice actor. If you're doing it yourself, you'll need high-quality recording equipment and software. Audacity and Garageband are popular choices for DIY audiobook creation.

Is publishing audiobooks profitable?

The audiobook market is growing rapidly, which makes it a potentially profitable venture. Keep in mind, however, that your earnings will depend on factors such as production costs, royalty rates, and, ultimately, your audiobook sales.

How do I find a voice actor?

Platforms like ACX, Fiverr, and Findaway Voices allow you to listen to samples and choose a voice actor who suits your book's tone and style. You can opt for a one-time payment or a royalty share agreement.

What are the best audiobook recording programs?

For professional recording, Pro Tools and Adobe Audition are top choices. For first-time or DIY authors, Audacity is free and user-friendly, while Garageband is a great option for Mac users. These programs can handle WAV audio files, which are recommended for their quality.

How much does it cost to have an audiobook made?

Audiobook production costs range from $200 to $400 per finished hour if you hire a professional narrator and audio engineer. Remember that this is an investment in a product that can generate income over time.

How much time does it take to create an audiobook?

On average, for every finished hour of an audiobook, it takes about 6-8 hours of work, including recording, editing, and reviewing.

What are the pros and cons of audiobooks?

Pros include reaching new readers who prefer audio over print, the possibility of increased book sales, and gaining a presence on major platforms like Audible and iTunes. Cons include high upfront production costs and the potential difficulty of conveying visuals and hyperlinks through audio.

What are the steps to publishing an audiobook?

  1. Secure your audio rights
  2. Decide if you'll narrate or hire a professional
  3. Record the audiobook
  4. Edit the audio files
  5. Create a compelling book cover optimized for audiobook distributors
  6. Set your price
  7. Choose your distribution platform (e.g., ACX, Findaway Voices)
  8. Upload your finished audiobook
  9. Market your audiobook

What is the editing process like?

Editing involves cleaning up the audio, removing errors or unwanted noises, and ensuring a consistent volume level. It can be done by the narrator, an audio engineer, or the author if they're self-recording.

Top 8 Software or Apps for Audiobook Creation and Distribution:

  1. ACX: Amazon's platform for creating and distributing audiobooks on Amazon, Audible, and iTunes.
  2. Findaway Voices: Offers a wide distribution network, including Kobo, OverDrive, and Storytel.
  3. Audacity: Free, open-source audio software suitable for recording and editing.
  4. GarageBand: A fully equipped music creation studio for Apple users.
  5. Pro Tools: A digital audio workstation used by professionals for recording and editing.
  6. Adobe Audition: A comprehensive toolkit for audio production.
  7. Fiverr: A platform to find freelance audiobook narrators and producers.
  8. OverDrive: Distributes to libraries and schools, reaching a wide range of potential listeners.

Creating an audiobook involves a detailed process from recording to marketing, but can be a profitable endeavor, especially given the growing number of audiobook listeners. With a little patience, your first audiobook can open up a new channel to reach readers and amplify your presence in the publishing industry.

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Cliff Weitzman

Cliff Weitzman

CEO e fundador da Speechify

Cliff Weitzman é um defensor da causa da dislexia e o CEO e fundador da Speechify, o aplicativo número 1 de conversão de texto em fala do mundo, com mais de 100.000 avaliações 5 estrelas e líder de downloads na App Store na categoria Notícias & Revistas. Em 2017, Weitzman foi incluído na lista Forbes 30 under 30 por seu trabalho para tornar a internet mais acessível a pessoas com dificuldades de aprendizagem. Cliff Weitzman já foi destaque em veículos como EdSurge, Inc., PC Mag, Entrepreneur, Mashable, entre outros importantes meios de comunicação.

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Leitor de texto para fala nº 1

Speechify é a principal plataforma mundial de texto para fala, utilizada por mais de 50 milhões de usuários e avaliada com mais de 500.000 avaliações cinco estrelas em seus apps de texto para fala para iOS, Android, extensão para Chrome, aplicativo web e aplicativo para desktop Mac. Em 2025, a Apple premiou o Speechify com o prestigioso Prêmio de Design da Apple na WWDC, chamando-o de “um recurso fundamental que ajuda as pessoas a viverem melhor”. O Speechify oferece mais de 1.000 vozes naturais em mais de 60 idiomas e é utilizado em quase 200 países. Entre as vozes de celebridades estão Snoop Dogg, Mr. Beast e Gwyneth Paltrow. Para criadores e empresas, o Speechify Studio oferece ferramentas avançadas, incluindo gerador de voz com IA, clonagem de voz com IA, dublagem com IA e seu alterador de voz com IA. O Speechify também potencializa produtos de ponta com sua API de texto para fala de alta qualidade e excelente custo-benefício. Em destaque no The Wall Street Journal, na CNBC, na Forbes, no TechCrunch e em outros grandes veículos de notícias, o Speechify é o maior provedor de texto para fala do mundo. Acesse speechify.com/news, speechify.com/blog e speechify.com/press para saber mais.