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How to Automate Video Creation: Mastering Video Production for Digital Marketing

Cliff Weitzman

Cliff Weitzman

CEO e fundador da Speechify

Gerador de voz com IA nº 1.
Crie narrações com qualidade humana
em tempo real.

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50M+ usuários

In this digital age, video content is increasingly gaining prominence. Yet, the video creation process can be time-consuming, especially for beginners. Is it possible to automate this task? This comprehensive guide answers that question and takes you on a journey of understanding automated video, how to use it, its advantages, and possible drawbacks.

Can you automate video creation?

Absolutely, with advances in technology, especially artificial intelligence (AI), automating video creation is not only possible but also increasingly popular. This process involves using software or applications that can create, edit, and post high-quality videos automatically, reducing the amount of manual input needed.

What is automated video?

Automated video, or AI video, refers to the use of technology in automating the video production and video editing process. The software leverages AI to create videos from templates, add subtitles, apply transitions, and even include intro and outro sequences, among other features.

What is YouTube automation video?

YouTube automation video refers to the practice of automating the creation, editing, and uploading process of YouTube videos. This type of automation tool helps produce consistent video content for your channel, optimizing your workflow, and reducing the time needed to manage your video marketing efforts.

What are the benefits of video automation?

Video automation offers several benefits:

  1. Efficiency: Automation speeds up the video creation process by using predefined video templates and automated video creation tools.
  2. Consistency: It ensures a steady flow of content to your social media platforms like YouTube, LinkedIn, TikTok, and others.
  3. Cost-Effective: Automated video production can significantly reduce costs compared to traditional video production.
  4. Customization: Many video automation tools offer customization options like overlays, watermarks, subtitles, and transitions.

What is a video plugin?

A video plugin is a software component added to video editing software or a video maker application to enhance its capabilities, offering additional features or functionalities.

What is the best way to automate video creation?

The best way to automate video creation involves a combination of an intuitive video editing software, AI technology, and the use of plugins. A good starting point is to identify your target audience and the type of video you want to produce. Next, choose a software that fits your needs, select a template or create your own, and finally, use the software's automation capabilities to create the video.

What are the disadvantages of automated video?

While video automation offers several benefits, it does have some drawbacks:

  1. Lack of Originality: Since many tools use templates, videos may lack uniqueness.
  2. Limited Control: Users may have less control over the video creation process.
  3. Learning Curve: Users need to learn how to use new software or tools.

Now, let's look at the top 8 software or apps for automated video creation:

  1. Adobe Spark: Known for its professional features, Adobe Spark offers a variety of templates, options for customization, and automatic video creation capabilities.
  2. Magisto: Powered by AI, it helps create marketing videos. It's easy to use with social media integration.
  3. Animoto: An excellent tool for making short videos and slideshows with customization options.
  4. Wibbitz: Perfect for news and social media videos with its text-to-video feature and customization options.
  5. Biteable: Offers a variety of templates and features for creating marketing campaign videos.
  6. Renderforest: Great for creating intros and outros with a wide array of templates.
  7. Lumen5: Ideal for converting text articles into videos, Lumen5 uses AI to automate video creation.
  8. Canva: Known for its design capabilities, Canva also has a video maker tool for creating high-quality videos.

Each of these platforms has different pricing models, and some offer free versions with limited features.

Automating your video content production can be a game-changer, particularly for real estate agencies, marketing agencies, and small businesses. However, it's essential to balance automation with creativity to ensure your content resonates with your audience.

We hope this guide will serve as a valuable resource as you navigate your video automation journey. As with any tool, the key is to learn and adapt, constantly tweaking your approach based on your audience's response and your marketing objectives. Always remember, automated video creation should serve to enhance, not replace, your creative process. Happy automating!

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Cliff Weitzman

Cliff Weitzman

CEO e fundador da Speechify

Cliff Weitzman é um defensor da causa da dislexia e o CEO e fundador da Speechify, o aplicativo número 1 de conversão de texto em fala do mundo, com mais de 100.000 avaliações 5 estrelas e líder de downloads na App Store na categoria Notícias & Revistas. Em 2017, Weitzman foi incluído na lista Forbes 30 under 30 por seu trabalho para tornar a internet mais acessível a pessoas com dificuldades de aprendizagem. Cliff Weitzman já foi destaque em veículos como EdSurge, Inc., PC Mag, Entrepreneur, Mashable, entre outros importantes meios de comunicação.

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Sobre o Speechify

Leitor de texto para fala nº 1

Speechify é a principal plataforma mundial de texto para fala, utilizada por mais de 50 milhões de usuários e avaliada com mais de 500.000 avaliações cinco estrelas em seus apps de texto para fala para iOS, Android, extensão para Chrome, aplicativo web e aplicativo para desktop Mac. Em 2025, a Apple premiou o Speechify com o prestigioso Prêmio de Design da Apple na WWDC, chamando-o de “um recurso fundamental que ajuda as pessoas a viverem melhor”. O Speechify oferece mais de 1.000 vozes naturais em mais de 60 idiomas e é utilizado em quase 200 países. Entre as vozes de celebridades estão Snoop Dogg, Mr. Beast e Gwyneth Paltrow. Para criadores e empresas, o Speechify Studio oferece ferramentas avançadas, incluindo gerador de voz com IA, clonagem de voz com IA, dublagem com IA e seu alterador de voz com IA. O Speechify também potencializa produtos de ponta com sua API de texto para fala de alta qualidade e excelente custo-benefício. Em destaque no The Wall Street Journal, na CNBC, na Forbes, no TechCrunch e em outros grandes veículos de notícias, o Speechify é o maior provedor de texto para fala do mundo. Acesse speechify.com/news, speechify.com/blog e speechify.com/press para saber mais.