ActiveCampaign vs Leadfeeder
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Sir Richard BransonMost popular feedback for ActiveCampaign
ActiveCampaign has been a huge help for me as a solopreneur seeking to attract and communicate with clients. I regularly use the client relations management function, the automations, the deals, and the campaigns.
Erica M.
About ActiveCampaign
ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.
Most popular feedback for Leadfeeder
Leadfeeder helps us determine how our content resonates with top accounts and new companies we want to develop relationships with. It validates that our audience and industry targeting is working, and where we could invest more effort. It’s a very handy tool to have in your marketing toolset!
Tiff Rossi
About Leadfeeder
Leadfeeder is a B2B lead generation software that identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts.
ActiveCampaign reviews
Their Customer Service team, via chat/email, is INCREDIBLE. They address issues immediately and, if they can't answer them immediately, elevate it so it can be rectified as quickly as possible. They are patient, kind and willing to teach when I can't figure something out. Their automations are incredibly simply to activate, and if I am looking to do something more specific, their Customer Service team guides me through the process.
- Kyna W.
I LOVE the user interface and how simple/straightforward things are to use. And if you are new or do not know the depth the Knowledge base with ALL KINDS of resrouces is available. Also, the immidiate chat with the team, Onboarding calls, and monthly follow-ups has been fantastic.
- Tim K.
My feelings on ActiveCampaign are a little mixed. They provide good value and have a pretty quality product. I think they have done an excellent job building the company and steering investment in various ways. (I still wish they would support conditional logic). The user interface is pretty straightforward and it's easy to get new staff up to speed and backend automations are easy to create. When new features are released, they tend to be very stable (I can't say this about Hubspot).
- William S.
Leadfeeder reviews
I was looking at what other tools are out there but found them too expensive for what we got out of them, which is why we opted for Leadfeeder. The value and what it delivers is far better than what we’ve tried.
- Marc Albani, Marketing and Communication Director, TecSurge
would definitely recommend Leadfeeder. Its simplicity is the stand-out feature.
- Mira Kuusinen, Junior Consultant, Futurelab
My role is to generate leads that fill up our sales funnel—or the top of the marketing funnel. Leadfeeder helps us do that.
- Julie Huval, Head of Marketing, Beck Technology Ltd
Pros & cons
ActiveCampaign
| Pros |
|---|
| Automated flows |
| Ease of building out forms and performing various tasks |
| Hassle-free assign automation. |
| Cons |
|---|
| Confusing features |
| They have problems by viewing the email on the smartphone |
| A bit slow and hanging. |
Leadfeeder
| Pros |
|---|
| Leadfeeder helps me and my sales team to follow on hot leads and it detects new prospects |
| I can also see the impacts from our marketing activities as traffic amounts |
| Beyond traditional analytics - the best tool to see which content is |
| This has been proven extremely valuable to our team who can now gauge which type of content is performing the best |
| We can track user/company behavior as they move through our website." |
| Cons |
|---|
| For that reason it is useless as a sales tool |
| So as a user experience/tracking tool it is bordering on too expensive |
| There are a large number of companies that having missing information - I have to go on my own and do research to supplement |
| Visitors from those countries are not our target market, so we filter out their information to avoid paying for it as an unqualified lead." |
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