Using text-to-speech for corporate videos: benefits and best practices

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Cliff Weitzman
By Cliff Weitzman Dyslexia & Accessibility Advocate, CEO/Founder of Speechify in VoiceOver on May 15, 2023

    When it comes to creating corporate videos, businesses constantly strive to deliver an exceptional experience to their audiences. One aspect that can play a significant role in achieving this is the quality of audio. Captivating voices that deliver powerful messages can be invested in voice talent, but this option can often prove to be costly and time-consuming. However, text-to-speech (TTS) technology can provide businesses with a cost-effective and efficient solution that is worth considering. In this article, we’ll explore the benefits of TTS in corporate videos and discuss best practices to help you implement it seamlessly into your video production.

    Understanding text-to-speech technology

    What is text-to-speech?

    Text-to-speech technology works by allowing you to convert text into spoken words through the use of speech synthesis. The process leverages natural language processing and machine learning algorithms to produce audio that sounds like a human voice.

    Text-to-speech technology has come a long way since its inception. It has been used to improve accessibility for people with visual impairments, to provide voice guidance in navigation systems and to create audio versions of books and articles. In recent years, TTS technology has also been used in automated customer service systems, chatbots and virtual assistants.

    How does text-to-speech work?

    The TTS process involves three key stages: text analysis, linguistic modeling, and acoustic modeling. During text analysis, the software breaks down written text into individual linguistic units, such as phonemes, which are then converted into audio signals using acoustic modeling. The synthesized audio file is then filtered and adjusted to produce a natural and accurate voice output.

    The quality of the synthesized AI voice output depends on the accuracy of the linguistic and acoustic models used in the process. The more natural and accurate the models, the better the synthesized voice output will be. Advances in machine learning and natural language processing have greatly improved the accuracy of TTS technology in recent years, resulting in more natural and human-like synthesized voices.

    Another factor that affects the quality of the synthesized voice output is the type of voice used. TTS software can use either a synthetic voice or a recorded voice. Synthetic voices are created using text-to-speech technology, while recorded voices are actual human voices that have been recorded and stored in a database. While synthetic voices are more flexible and can be customized to fit specific applications, recorded voices tend to be more natural and expressive.

    Benefits of using text-to-speech in corporate videos

    Corporate videos are an essential tool for businesses to communicate with their audience and promote their products or services. With the advancement of technology, businesses can now use paid or free text-to-speech (TTS) technology to improve their video production process. Here are some of the benefits of text-to-speech videos, whether you are a content creator on Tiktok, social media, or just love making YouTube videos:


    One of the primary benefits of using TTS technology is cost-effectiveness. Rather than investing in expensive voice talent, businesses can use a TTS software that can quickly synthesize multiple voices with different accents and languages with minimal cost. This not only saves money but also provides businesses with the flexibility to produce videos in multiple languages without incurring additional expenses.

    Time efficiency

    Another benefit of TTS is the time efficiency it offers. Voice talent requires extensive preparation time to record, edit and perfect audio tracks. In contrast, TTS technology can process written content and deliver audio output quickly, making it an excellent option for businesses with tight deadlines. This allows businesses to produce videos faster and more efficiently, which can be crucial in today’s fast-paced business environment.

    Consistent voice quality

    Using TTS technology ensures that the quality of voice output is consistent and of the highest quality, avoiding the issues that may arise with varying voice talent. Quality control is essential in corporate video production, and TTS technology offers just that. With TTS, businesses can ensure that the voice output is consistent throughout the video, providing a seamless viewing experience for their audience.

    Accessibility and inclusivity

    TTS technology provides an inclusive solution for businesses. By synthesizing multiple languages and accents, it ensures that everyone can enjoy the video content, regardless of their language or ability to hear. This makes corporate videos more accessible and inclusive, which is crucial in today’s diverse and global business environment.

    Multilingual support

    Businesses that work globally will find multilingual support a crucial benefit of using TTS technology. TTS software can produce voices in multiple languages, making it perfect for creating videos for an international audience. This allows businesses to reach a broader audience and communicate their message effectively in different languages.

    In conclusion, text-to-speech technology offers numerous benefits for businesses looking to improve their video production process. From cost-effectiveness to time efficiency, consistent voice quality, accessibility, and multilingual support, TTS technology provides businesses with a powerful tool to create engaging and inclusive corporate videos.

    Best practices for implementing text-to-speech in corporate videos

    Corporate videos are an excellent way to communicate key messages to your target audience, and adding a voiceover can make them even more engaging. However, recording a voiceover can be time-consuming and expensive. That’s where text-to-speech (TTS) technology comes in. TTS technology allows you to create voiceovers and subtitles quickly and efficiently, saving you time and money. In this section, we’ll discuss the best practices for implementing text-to-speech in corporate videos.

    Choosing the right text-to-speech software

    Choosing the right TTS software can significantly impact the quality of voice output in corporate videos. It’s essential to choose software that provides excellent voice quality while also supporting multiple languages and accents to cater to a diverse audience. Some TTS software even allows you to customize the voice to match your brand’s tone and style.

    When choosing TTS software, it’s also important to consider the cost. Some software requires a subscription, while others offer a one-time purchase option. Be sure to choose a software that fits your budget and meets your needs.

    Scripting for text-to-speech voices

    Scripting for TTS requires a different approach than scripting for voice talent. It’s essential to ensure that the written text follows natural language processing standards, making it easy for the TTS software to accurately mimic human voice. Focusing on intonation, pitch, and pauses and reading the scripts aloud can help identify areas that need improvement.

    It’s also important to consider the length of the script. TTS software can produce voiceovers quickly, but longer scripts may require more time to process. To ensure that the voiceover matches the visual component of the video, it’s essential to time the script correctly.

    Adjusting voice settings for optimal results

    Adjusting voice settings such as pitch, speed, and tone can produce optimal results while using TTS technology. Different voice settings can be applied to produce a variety of voices, such as male, female, and child, to keep the audience engaged. It’s important to test different voice settings to find the one that best fits your brand’s tone and style.

    Another important consideration is the pronunciation of certain words. TTS software may mispronounce some words, which can be distracting for the audience. It’s important to review the script carefully and make any necessary adjustments to ensure that the voiceover is clear and easy to understand.

    Integrating text-to-speech with video editing tools

    TTS technology can be integrated with video editing tools to make the production process smoother. These video editors allow for the perfect combination of video and audio, ensuring that the voice output matches the quality of the visual component of the video. Some video editing tools even offer built-in TTS software, making it easy to add voiceovers to your videos. And the best part is that these text-to-speech video makers have different pricing structures based on their features.

    It’s important to review the video carefully after adding the voiceover to ensure that it matches the visual component of the video. Adjustments may need to be made to the timing or length of the voiceover to ensure that it complements the video.

    Text-to-speech technology can be a valuable tool for creating engaging and informative corporate videos. By choosing the right TTS software, scripting for TTS, adjusting voice settings, and integrating TTS with video editing tools, you can create high-quality voiceovers that complement your video’s visual component. By following these best practices, you can create corporate videos that effectively communicate your message to your target audience.

    Real-life examples of text-to-speech in corporate videos

    Training and educational videos

    Training and educational videos are excellent examples of corporate videos that use TTS technology. They help businesses deliver important information to their employees efficiently and cost-effectively, while also ensuring that the messages are clear and consistent.

    Product demonstrations

    Product demonstrations can also benefit from using TTS technology. Synthesizing voices that mimic regional accents and languages can help businesses make their product demos more accessible to customers globally, regardless of language barriers.

    Internal communications

    Internal communications within an organization can also benefit from TTS technology. They help deliver corporate messages to employees effectively and efficiently, while also offering a consistent voice that ensures that everyone gets the same message.

    Use Speechify’s natural-sounding voices to create the best TTS corporate videos

    Speechify, the number one text-to-speech generator, is what you’ve been looking for to create the best explainer videos. This user-friendly text-to-speech tool uses advanced AI to create lifelike voices ((male or female voice) in different languages, from English, Hindi to Spanish all in real-time. But training videos are not all that Speechify can offer.

    This voice generator allows you to record your own voice for your podcast or even YouTube videos with the help of a few tutorials. Additionally, it offers a limitless media library of audiobooks and hundreds of experienced voice actors willing to create the greatest speech voiceover or read for you. So, you can easily read your Microsoft Word documents, or enjoy Amazon audiobooks. The options are endless. So why wait any longer? Try Speechify today for the best text-to-speech features you can find.


    Q1: Why should I consider using text-to-speech for corporate videos?

    Text-to-speech can provide a cost-effective and efficient solution for providing voice-over in corporate videos. It can help make content more accessible, and can be easily updated or edited as needed.

    Q2: Can text-to-speech sound as natural as a human voice in corporate videos?

    While text-to-speech technology has significantly improved and can sound quite natural, it may not capture all the nuanced expressions of a human voice. However, for many applications in corporate videos, it can provide a suitable and economical alternative.

    Q3: How can I customize the voice in text-to-speech for corporate videos?

    Most text-to-speech tools offer a range of different voices and allow you to adjust aspects like speed, pitch, and volume to suit your content and branding.

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    Cliff Weitzman

    Cliff Weitzman

    Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

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