How to make a good explainer video

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Cliff Weitzman
By Cliff Weitzman Dyslexia & Accessibility Advocate, CEO/Founder of Speechify in VoiceOver on May 05, 2023

    Making a good explainer video is one of the key ways to connect your brand’s message with audiences and increase engagement. But what makes an explainer video great? What are some tips for creating the perfect explainer video to get your point across effectively?

    In this blog post, we’ll look at all aspects of making a successful explainer video – from pre-production considerations such as type, video length, and tone to in-depth technical elements like animation styles and videography tricks.

    Whether you are a budding entrepreneur or an experienced professional looking to create effective promotional material that resonates with viewers, this step-by-step guide provides all the necessary steps you need to know about how to make a great explainer video.

    How to create an engaging explainer video

    Creating an explainer video can be a powerful tool in conveying your message to the world. However, the key to truly engaging your audience is to make your video stand out. The first step is to carefully consider your target audience and customize your messaging to appeal to their interests and needs.

    Next, keep your video concise and to the point, using animation or footage to ensure that your message is visually interesting. Investing in quality production values and adding a touch of humor can also open up new channels of engagement. By taking the time to create an engaging explainer video, you can make a lasting impression on your audience and achieve your communication goals.

    Understanding the purpose of explainer videos in video marketing

    In today’s fast-paced digital world, explainer videos have become an integral part of marketing strategies. Simply put, an explainer video is a short video that explains a product, service, or idea in simple terms or using creative visuals.

    The main objective of an explainer video is to educate and inform customers about a brand, new product, or service (convey your value proposition) in an engaging and entertaining way. These videos can be used for a variety of purposes such as increasing brand awareness, conversion rates, website traffic, or simply just providing an explanation to help consumers make informed decisions.

    With the growing popularity of explainer videos, it’s important to understand their purpose and how they can be incorporated into marketing strategies.

    What is an explainer video? (how it works)

    An explainer video is a type of video that aims to explain a product, service, or concept in a simple and engaging way, usually placed on the landing page. It usually has concise and catchy visuals that help viewers understand complex topics.

    These videos are becoming increasingly popular in the digital age due to the short attention span of customers. Explainer videos can range from animated to live-action and are used by businesses to convey their message to a wider audience.

    They are an effective way to introduce a new concept to potential customers and can increase brand awareness and customer loyalty. Overall, explainer videos are a fun and efficient way to communicate complex information in a short amount of time.

    Different types of explainer video styles

    Explainer videos are a powerful tool for brands to communicate their message to the audience. There are different types of explainer video examples, each with its own unique approach and benefits.

    Animation videos offer flexibility in storytelling and lend themselves well to incorporating complex concepts. Live-action videos bring a personal touch and can showcase real people and products. Whiteboard animations use drawings to illustrate the message and keep the audience engaged.

    Kinetic typography videos rely on text animation to present the information creatively. No matter the style, a well-crafted explainer video can make a lasting impression on viewers and help brands stand out in a crowded market.

    Benefits of using explainer videos

    In today’s fast-paced digital world, attention spans have significantly decreased. As such, businesses need attention-grabbing ways to deliver their message. This is where explainer videos come into play.

    They are a powerful tool for companies to explain their products or services or provide tutorials in a captivating and engaging way. Explainer videos can help increase conversions and sales, educate customers about a product, and even simplify complex ideas as they address the consumers’ pain points.

    They are also highly shareable, making them an effective way to spread brand awareness. With explainer videos, businesses can take their marketing game to the next level, stand out from the competition, and ultimately achieve business success.

    Defining your target audience

    When it comes to reaching your audience, it’s important to understand who they are and what they want. Defining your target audience can help you create more effective marketing strategies and communicate with your customers in a way that resonates with them.

    By understanding your audience’s demographics, behaviors, and interests, you can tailor your messaging and products to better meet their needs. This can ultimately lead to increased engagement, loyalty, and sales. So take the time to define who your target audience is and don’t be afraid to adjust your approach as you learn more about them.

    Identifying your ideal viewer

    As a content creator, one of the most important things you should consider is identifying your ideal viewer. This means getting to know your target audience so that you can create content that resonates with them.

    Knowing your ideal viewer is essential when it comes to making decisions about the type of content you create, the platforms you use, and even the language you use in your videos or posts. It’s important to understand their interests, demographics, and online behaviors so that you can deliver content that speaks to them.

    In order to succeed in the online world, you must be laser-focused on your target audience and work towards building a community of loyal followers.

    Tailoring your message to your audience for your marketing strategy

    It’s essential to connect with your audience on a personal level. Tailoring your marketing message to your audience can significantly impact your success rate. What works for one group of people may not work for another, so it’s important to understand your target demographic and cater to their specific needs and interests.

    Knowing the demographics and why they’re important will help you create video content that resonates with your viewers. Also, using high-quality explainer video software is important for video creation, video editing, and video hosting. Wistia and Vimeo are two excellent video editing software that offer premade video templates to make your work easier.

    And effective marketing is all about building relationships, building trust, and creating a sense of community with your audience. So don’t be afraid to get creative and experiment with different strategies to find what works best for you and your customers. Remember, a tailored message is the key to a successful marketing campaign.

    Crafting a compelling script

    As a filmmaker or writer, crafting a compelling script is essential to provide a solid foundation for any project. It is the backbone that supports the story and drives the plot forward. A well-written explainer video script should captivate the audience and keep them engaged from beginning to end.

    To achieve this, it is crucial to focus on character development, plot structure, and pacing. By carefully balancing these elements, a script can come to life and transport viewers to another world. Remember, a great script is not only about telling a story but also about evoking emotions, leaving a lasting impact on your audience long after the credits have rolled.

    Tips for writing an effective script

    When it comes to writing a script, there are a few things to keep in mind to ensure your message comes across loud and clear. Firstly, consider your audience and what you want them to take away from your script.

    Developing an effective explainer video requires a lot of effort, skill, and a great video maker. A good explainer video production does much more than just relaying information, it needs to be tailored to engage with its audience in meaningful ways on the homepage. Identifying your target audience is key to creating content that’s captivating and clever.

    Is it meant to educate, entertain, or persuade? Knowing your purpose will help you tailor your message appropriately. Secondly, be concise and focused. A rambling script will lose the attention of your audience quickly. Keep your message simple and to the point. Thirdly, practice makes perfect.

    Rehearse your script until you are comfortable with the flow and pacing. And lastly, don’t forget about the visuals. A well-written script is only half the battle; make sure your visuals support your message and enhance your overall presentation.

    Follow these tips, and you’ll be on your way to creating a high-quality explainer video.

    Balancing information and entertainment

    In today’s world, it’s becoming increasingly challenging to strike a balance between information and entertainment. We are surrounded by a vast sea of information and endless entertainment options, making it tough to distinguish what is important and what’s just noise.

    News outlets, YouTube, and social media platforms are constantly vying for our attention, and it can be challenging to tell the difference between what is accurate and what is not. However, it’s essential to remember that while entertainment is entertaining, it’s not always reliable.

    We must actively seek out accurate information and strive to balance our need for both stimulation and knowledge. By staying informed, we can make better decisions and lead more fulfilling lives.

    Choosing the right visual style

    When it comes to creating any kind of visual content, from a website to a social media post, choosing the right visual style can make or break its effectiveness. The visual style you choose should align with your brand’s tone and messaging, as well as your target audience’s preferences.

    You may opt for a minimalist, clean look with lots of white space or a bold, colorful design with eye-catching graphics. The key is to experiment with different styles to see what resonates with your audience and stays true to your brand’s identity.

    Pro tip: keep in mind that a consistent visual style is essential in building brand recognition and trust with your audience. So, take some time to consider all the options and find the visual style that best represents your brand.

    Animated explainer video vs. Live-action explainer video

    In today’s digital age, motion graphics have become an essential tool to communicate important messages, and explainer videos are no exception. But what type of explainer video is the best fit for your brand?

    When it comes to choosing between an animated explainer video and a live-action explainer video, there are pros and cons to both. Animated explainer videos are imaginative, creative, and can be perfect for businesses that operate in the tech or software industries. On the other hand, live-action explainer videos offer a more personal touch and can help convey emotions and trust.

    Ultimately, the choice between the two will come down to the specific needs of your brand and the message you’re trying to convey. So, keep all these things in mind when preparing your storyboard for the best results.

    Selecting a color scheme and design elements

    Choosing the perfect color scheme, font, and design elements can make all the difference in the aesthetic appeal of a project. It can set the tone and mood for any given space or visual medium. However, with an overwhelming amount of choices, it can be difficult to know where to start when making your own explainer video.

    By considering the purpose and message of the project, as well as the target audience, a color scheme and design elements can be selected that best suits the needs and desires of the project. Whether it’s a website, a logo, or a room in a home, the right choices can create an atmosphere that is inviting, professional, and visually stunning.

    Choose an appropriate and compelling CTA for higher conversion rates

    When it comes to increasing conversion rates, a strong call-to-action (CTA) can make all the difference. Your CTA should grab your audience’s attention and motivate them to take action. One effective way to make your CTA compelling is to use language that creates a sense of urgency, such as “Limited time offer” or “Act now.”

    Another effective approach is to make your CTA more personal by using language like “Claim your discount today” or “Unlock your free trial.” Ultimately, the key to success is to test different CTAs until you find one that resonates with your audience and leads to higher conversion rates.

    Selecting a color scheme and design elements

    They say that variety is the spice of life, and when it comes to incorporating engaging audio into your content, Speechify offers just that. With high-quality voice-over options that can bring your ideas to life in over 30 languages, Speechify provides a range of voices and tones that can cater to different styles of content.

    Whether you’re looking for a serious and professional tone or a fun and playful one, Speechify has got you covered. With a user-friendly interface and top-notch technology to support their voice-overs, Speechify makes it easy to create compelling content that resonates with your audience.

    So why settle for monotone narrations or recordings when you can use Speechify’s voice-over options to bring a whole new level of engagement to your content?

    The importance of high-quality voiceovers

    A high-quality voiceover has become more important than ever. Whether it’s for an advertisement, a training video, or an audiobook, the tone and quality of the voiceover can make or break the success of the content.

    A voiceover that’s hard to understand or lacks emotion can quickly turn off listeners, while one that is engaging and clear can capture their attention and keep them engaged. Not only does a high-quality voiceover enhance the listening experience, it also adds credibility to the brand or message being conveyed.

    Investing in professional voiceover talent and equipment can make all the difference in ensuring the success of your audio content and improving your rankings.

    Selecting the perfect background music

    When it comes to creating a memorable experience, the right background music for your professional video can make all the difference. Whether you’re hosting a dinner party, launching a new video project, or setting the scene for a virtual event, selecting the perfect soundtrack is key.

    To start, consider the mood you’re trying to evoke. Do you want something upbeat and energetic, or something soothing and calming? Once you’ve determined the mood, think about the style or genre of music that would best fit the occasion.

    And don’t forget to take into account your audience – what kind of music would they enjoy? With a little bit of thought and planning, you can create a seamless and engaging atmosphere that will leave a lasting impression.

    Create some of your best explainer videos with Speechify’s natural-sounding ai voice over options

    Creating explainer videos has never been easier, even for first-time users, with Speechify’s natural-sounding AI voice-over options. Imagine being able to easily and effectively communicate with your audience, while saving time and money.

    With Speechify’s powerful technology, you can choose from a variety of voices that sound just like a human, making your videos more engaging and easier to understand. Plus, the tool has high functionality, and you can choose from different languages, so you can reach a wider audience. Create captivating content and increase engagement with Speechify’s natural-sounding AI voice-over technology.

    Additionally, creating a high-quality voice over for your videos is essential for conveying your message with clarity. Explainer videos can be incredibly powerful in achieving desired outcomes when created thoughtfully – so use Speechify’s high-quality voice-over tools to craft the right visuals and sound effects that are sure to make an impact!

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    Cliff Weitzman

    Cliff Weitzman

    Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

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