How to Make a Video Newsletter

What is a Video Newsletter?A video newsletter is an innovative form of email marketing where video content replaces the traditional text-based content....

What is a Video Newsletter?

A video newsletter is an innovative form of email marketing where video content replaces the traditional text-based content. It is a marketing strategy that seeks to engage, inform, and direct the audience through the use of video. With the rise of social media platforms such as YouTube, TikTok, and LinkedIn, using video in newsletters today has become an increasingly popular strategy.

The Benefits of Video Newsletters

Video newsletters offer several advantages over plain newsletters. First, they increase email open rates and click-through rates (CTR). Studies show that simply including the word 'video' in email subject lines can increase open rates by 19%. Also, emails with video content have a 65% higher CTR compared to traditional emails.

Second, video newsletters allow businesses to present their products or services in a more engaging, interactive, and detailed manner. Whether it's tutorials, case studies, or new video updates, video content can deliver more information in less time and in a more engaging way.

Third, video newsletters can significantly increase conversion rates. A video call to action (CTA) is often more compelling than a text-based one, and video testimonials from satisfied customers can help build trust and authenticity.

Video Newsletter Use Cases

Video newsletters can be used in a variety of ways, depending on your marketing strategy. Here are some examples:

• Company Updates: Share news and updates about your company, such as new product launches or upcoming events.
• Tutorials: Create how-to videos or tutorials to educate your audience about your products or services.
• Webinars: Invite your audience to upcoming webinars or share snippets from past sessions.
• Testimonials: Showcase video testimonials from satisfied customers to build trust and credibility.

How Do I Create a Video Newsletter?

Creating a video newsletter involves several steps:

1. Choose Your Video Content: Determine the types of video content that will resonate most with your audience. This could be tutorials, company updates, customer testimonials, or any other type of video that aligns with your brand and message.
2. Create Your Video: You can use various video programs to create your video. Some good options include Adobe Premiere Pro, Final Cut Pro, and even simpler tools like iMovie (for iOS users).
3. Add Text and Music: Use programs like Adobe After Effects or Canva to add text to your video. You can add music to your video using tools like GarageBand or Audacity.
4. Upload Your Video: Upload your video to a platform like YouTube or Vimeo. Then, create a thumbnail and video link for your video newsletter.
5. Design Your Video Newsletter: Use an email newsletter template to design your newsletter. Providers like MailChimp, Constant Contact, and GetResponse offer a wide variety of newsletter templates.
6. Embed the Video: Most email clients like Gmail don't support embedded videos. Instead, you can embed a clickable thumbnail or an animated GIF that links to the video on your landing page.
7. Add a CTA: Include a clear call to action in your video newsletter. This could be a request to subscribe, a link to a product, or an invitation to a webinar.
8. Test and Send: Always test your video newsletter before sending it out to ensure everything works perfectly.

Do Video Newsletters Get Higher CTR?

Yes, video newsletters tend to have higher click-through rates compared to plain newsletters. This is because video content is more engaging and easily digestible, which encourages readers to click on the video link.

FAQ

How do you put a video in a newsletter?

Most email clients don't support embedded videos. Instead, you can include a thumbnail or an animated GIF linked to your video. When clicked, it directs the viewer to a landing page or a video hosting platform like YouTube where they can watch the full video.

How long should a video newsletter be?

There's no set rule for the length of a video newsletter. It largely depends on the content and your audience. However, most marketing videos are between 2-5 minutes long. The key is to keep it engaging and informative without overwhelming the viewer.

What is the best program to create a newsletter?

There are several great programs for creating newsletters, including MailChimp, Constant Contact, and GetResponse. These platforms offer various customizable templates, making it easy to create professional-looking newsletters. The best one for you depends on your specific needs, budget, and comfort level with the software.

What is the easiest program to make a newsletter?

For beginners, MailChimp is often considered the easiest due to its user-friendly interface and a plethora of templates to choose from. It also offers a free tier, which is suitable for small businesses or individuals just starting with email marketing.

What are some good video programs to use?

For professional video editing, Adobe Premiere Pro and Final Cut Pro are excellent choices. For simpler editing needs, iMovie (for iOS users) and Filmora are user-friendly options.

What are some tips for making a newsletter?

Key tips for making a newsletter include: understanding your audience, setting clear goals, keeping content relevant and engaging, using an eye-catching subject line, and always including a clear call to action. Testing and analyzing your results will also help you refine your strategy over time.

What is the best program to add text to a video?

Adobe After Effects is a powerful tool for adding text and other visual effects to videos. Other simpler options include Canva and Kapwing, which offer easy-to-use features for adding and customizing text on videos.

How do you add music to a video?

You can add music to a video using a variety of software. Tools like Adobe Premiere Pro, Final Cut Pro, and iMovie allow you to import and edit music tracks in your video. Always ensure that you have the right to use the music to avoid copyright issues.

Creating an engaging video newsletter can be a game-changer for your marketing strategy. By leveraging the power of video content and coupling it with the personal touch of email marketing, you can significantly boost your engagement, conversion rates, and overall brand awareness. Start experimenting with video newsletters today and see the impact it can make on your business.