Video content has become a crucial part of communication and marketing strategies. Two major players in this field are Vidyard and Loom. Both offer unique features and benefits, but how do they stack up against each other? This article will delve into the key features, pricing, pros, cons, and main differences between Vidyard and Loom. For both SaaS softwares, we’ll take a look at aspects like customer support, ease of use, functionality, and applicable use cases.
What is Vidyard? Pricing & Key Features
Vidyard is a robust video platform that caters to businesses seeking to leverage video content for their marketing strategies. It’s more than just a video hosting service; Vidyard offers personalized video experiences, comprehensive video analytics, and seamless integrations with leading enterprise tools. Over 160,000 companies trust Vidyard, and it’s used by more than 12 million people to create, host, and share videos.
Vidyard offers a free plan that includes up to 25 videos in your library, basic video editing tools, and unlimited link sharing. This plan is perfect for individuals or small teams starting to explore the power of video content.
The Pro plan, priced at $19 per month (billed annually), is a step up, offering unlimited videos, video insights, and the ability to add a call-to-action (CTA) to your videos. This plan is ideal for businesses that want to use video content more strategically and track viewer engagement.
For businesses that need advanced features like fully customizable video CTAs, full video analytics, and CRM/Marketing Automation Platform (MAP) integration, Vidyard offers the Business plan. The pricing for this plan is available upon request. This plan is designed for businesses that want to fully integrate video content into their marketing and sales strategies.
Key features of Vidyard include:
- Video creation and hosting: Vidyard supports various formats and allows you to create personalized videos. The Pro and Business plans offer unlimited videos.
- Video editing: Vidyard provides basic video editing tools, allowing you to create professional-looking videos. You can also customize your video thumbnails.
- Video sharing: Vidyard makes it easy to share your videos via email, social media, or by embedding them on your website.
- Video analytics: Vidyard offers comprehensive video analytics, including view notifications and video view counts. The Business plan also includes CRM/MAP integration for advanced analytics.
- Integrations: Vidyard integrates with leading enterprise tools like Salesforce, HubSpot, and Marketo, making it easy to incorporate video content into your existing workflows.
What is Loom? Pricing & Key Features
Loom is a user-friendly video messaging tool that allows users to record their camera, microphone, and desktop simultaneously. The videos are instantly available to share through Loom’s patented technology. Loom is compatible with Mac, Windows, iOS, and Android devices, making it accessible to a wide range of users.
Loom offers a free version with basic video recording and sharing features. This version is perfect for individuals or small teams who need to communicate effectively but don’t require advanced features.
The Pro plan, priced at $10 per month (billed annually), offers unlimited video length, priority video processing, and advanced recording tools. This plan is ideal for professionals who frequently use video communication in their work.
The Business plan, priced at $15 per user per month (billed annually), offers additional features like custom branding, engagement insights, and team management tools. This plan is designed for businesses that want to leverage video communication across their teams and track engagement.
Key features of Loom include:
- Screen and video recording: Loom offers various recording modes, including screen + cam, cam only, and screen only. This flexibility allows you to create the perfect video for your needs.
- Video sharing: With Loom, you can easily share your videos via a link that can be pasted anywhere. This makes it easy to share your videos via email, social media, or by embedding them on your website.
- Drawing tool and mouse emphasis: These features are particularly useful for educators who use Loom to create tutorials or walkthroughs.
- Compatibility: Loom is compatible with Mac, Windows, iOS, and Android devices, making it accessible to a wide range of users.
Loom’s Starter plan is free and offers quick video messages with up to 50 creators and up to 25 videos per person. The videos can be up to 5 minutes long. This plan includes screen recording & cam bubble, instant editing, unlimited transcriptions, privacy controls, and viewer insights. It also offers integrations with Slack, Jira, GitHub, mail, Upwork, and more.
The Pro plan, priced at $10 per month (billed annually), offers unlimited video length, priority video processing, and advanced recording tools. This plan includes high-definition screen capture up to 4K, custom recording dimensions, drawing tool & mouse emphasis, and more. This plan is ideal for professionals who frequently use video communication in their work.
The Business plan, priced at $15 per user per month (billed annually), offers additional features like custom branding, engagement insights, and team management tools. This plan includes everything in the Pro plan, plus custom branding, engagement insights, embed links in video, password-protected videos, and video uploads. This plan is designed for businesses that want to leverage video communication across their teams and track engagement.
Differences Between Vidyard & Loom
While both Vidyard and Loom offer video recording and sharing capabilities, there are some key differences:
- Target Audience: Vidyard is primarily targeted at businesses looking to enhance their video marketing strategies, while Loom is more focused on individual users and educators.
- Video Analytics: Vidyard offers comprehensive video analytics, including viewer insights and CRM/MAP integration, which is not available in Loom.
- Video Editing: Vidyard provides video editing tools, while Loom does not. However, Loom offers a drawing tool and mouse emphasis, which can be particularly useful for educators.
- Pricing: Vidyard’s Pro plan is more expensive than Loom’s Pro plan, but it offers unlimited videos and video insights. On the other hand, Loom’s free plan offers unlimited recordings, which is not available in Vidyard’s free plan.
- Integrations: Both Vidyard and Loom offer integrations with other tools, but Vidyard’s integrations are more focused on CRM and marketing automation platforms, while Loom’s integrations are more diverse, including Slack, Jira, GitHub, Gmail, and Upwork.
Pros and Cons of Vidyard
Pros:
- Comprehensive video analytics for understanding viewer behavior.
- Integration with CRM/MAP for the Business plan.
- Video editing tools for creating professional-looking videos.
- Support for various formats and personalized videos.
- The Pro and Business plans offer unlimited videos.
Cons:
- The Pro plan is more expensive than some competitors.
- The free plan has a limit of 25 videos.
- The Business plan’s pricing is not transparent and is available only upon request.
Pros and Cons of Loom
Pros:
- User-friendly interface with easy-to-use recording and sharing features.
- Free version with unlimited recordings.
- Integration with Slack and other tools for easy sharing.
- Special features for educators, including a drawing tool and mouse emphasis.
- The Pro and Business plans offer unlimited video length.
Cons:
- Lacks comprehensive video analytics.
- No video editing tools.
- The free version has a limit on video length and the number of videos per person.
- The Business plan is more expensive per user compared to Vidyard’s Pro plan.
Additional Tools to Consider
While Vidyard and Loom are both excellent tools for video recording and sharing, there are other alternatives to consider. But creating great content requires more than just screenshots and recording, audio and narration are also important points to consider.
One such text-to-speech technology is Speechify, an AI voice reader that can turn any text into speech. It’s a great tool for creating audio content or for those who prefer listening over reading. Using Speechify for your voiceovers can save you time and ensure a professional-sounding presentation. Plus, it’s easy to use and offers a high level of customization, allowing you to create the perfect voiceover for your presentation.
More than that, Speechify can make your presentations more accessible. By providing an audio version of your text, you can cater to audience members who prefer listening over reading, including those with visual impairments or reading difficulties.
FAQs
What is the difference between Loom and Screencastify?
While both Loom and Screencastify offer screen recording features, there are some differences. Loom focuses on video messaging and offers a free version with unlimited recordings. On the other hand, Screencastify is more education-focused and offers features like annotation tools and integration with Google Drive.
What is the difference between Loom and Vimeo?
Loom is a video messaging tool that allows users to record and share videos instantly. It’s primarily used for communication and collaboration. Vimeo, on the other hand, is a video hosting and streaming platform. It’s used for hosting high-quality videos and offers features like video embedding, analytics, and a customizable video player.
What are the benefits and drawbacks of Vidyard?
Vidyard is a comprehensive video platform designed for businesses. It offers advanced features like video analytics, CRM integration, and video editing. However, its Pro plan is more expensive than some competitors, and the free plan has a limit of 25 videos.
