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How to Create a Voice Over for Marketing

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Creating a voice over for marketing involves various steps, from understanding voice over marketing to developing an online presence and selecting the...

Creating a voice over for marketing involves various steps, from understanding voice over marketing to developing an online presence and selecting the right voice over software. This informative article will guide you through all these stages, providing you with valuable know-how to start your own voice over work.

What is Voice Over Marketing?

Voice over marketing is an innovative marketing strategy that leverages the power of voice actors to enhance a brand's storytelling and engagement. It can be used in various mediums such as social media, podcasts, explainer videos, video games, eLearning modules, and audiobooks to convey a brand's message effectively to the target audience.

How Do You Make Your Own Voice Over?

Creating your own voice over requires a combination of talent, technical knowledge, and professional equipment.

  1. Home Studio and Equipment: A quiet, well-treated space is critical for recording voice overs. You'll need a good quality microphone, headphones, and a computer with sound editing software.
  2. Voice Training: If you plan on being your own voice over artist, consider getting professional voice acting training to enhance your skills. It's important to have a range of tones and styles at your disposal.
  3. Scripting: Write or obtain a script that aligns with your marketing plan. Make sure it resonates with your target audience and matches the visuals of your marketing materials.
  4. Recording and Editing: Record your script in your home studio and then use editing software to clean up the audio, remove any mistakes, and enhance the overall sound.

What Voice Over Software Do You Need?

There are several voice over software options available, ranging from free to professional-grade. Audacity is a free, open-source option suitable for beginners. For more advanced voice over work, Adobe Audition or Pro Tools offer comprehensive tools for recording, editing, and mastering.

What Are Some Voice Over Tips?

  1. Warm Up Your Voice: Just like any muscle, your voice needs warming up. This helps in delivering a clear, strong, and flexible voice over.
  2. Understand Your Script: Ensure you fully understand the script, its context, and the intended emotions.
  3. Practice: Before you hit record, practice your script to get the right pace, tone, and inflection.
  4. Hydrate: Staying hydrated helps keep your voice smooth and reduces the chance of unwanted mouth noises.
  5. Rest: Vocal strain can damage your voice and affect your performance. Ensure you rest your voice regularly.

How to Do Voice Overs for Companies?

Doing voice overs for companies involves understanding the business's needs, the target audience, and the message they want to convey. Create a professional voice over that aligns with the brand's identity and effectively communicates their marketing message.

How Much Does It Cost to Voice Over a Commercial?

The cost to voice over a commercial can vary widely based on the length of the script, the voice over talent involved, and the usage rights. According to the Global Voice Acting Academy's rate guide, commercial voice over work can range from $250 to $500 for local radio spots, to over $2,000 for national TV commercials.

How to Do a Voice Over for a Video?

Doing a voice over for a video involves several steps. After writing and understanding the script, record your voice over, ensuring you match the timing of the video's visuals. Once recorded, use your chosen software to edit and synchronize the voice over with the video.

What Are Some Great Examples of Marketing Voice Overs?

Excellent examples of marketing voice overs include successful voice over campaigns for global brands such as Apple's iPhone commercials, narrated by voice over actor Jeff Daniels, or Morgan Freeman's distinctive voice for Visa commercials. These campaigns utilize the powerful combination of the right voice, an engaging script, and compelling visuals to create memorable marketing experiences.

What are the Benefits of Voice Over Marketing?

Voice over marketing offers several benefits:

  1. Increased Engagement: A professional voice over can enhance the user experience and increase engagement by making content more relatable and appealing.
  2. Versatility: Voice overs can be used across a variety of platforms, including social media, podcasts, explainer videos, video games, and eLearning modules.
  3. Improved Accessibility: Voice overs can make content more accessible to those with visual impairments or literacy challenges.
  4. Brand Personality: The right voice can embody a brand's personality and help establish an emotional connection with the audience.

Building a Voice Over Business

Building a successful voice over business involves more than just voice over talent; it requires strategic planning, networking, and marketing.

  1. Create a Business Plan: This should outline your goals, target market, services, pricing structure, and marketing strategy.
  2. Build Your Portfolio: Record voice-over demos in various styles to showcase your range and versatility. These demos can be used to attract potential clients.
  3. Network: Join voice over industry groups on LinkedIn, attend industry events, and consider getting an agent or joining pay-to-play sites to connect with casting directors.
  4. Marketing: Develop an online presence by creating a professional website showcasing your voice over services and demos. Use SEO (search engine optimization) to improve your site's visibility on search engines. Also, consider using business cards, social media, and cold call techniques to promote your services.
  5. Continuous Learning: Keep refining your skills and staying updated with industry trends.Conclusion

Create Marketing Voice Overs with Speechify Voice Over

Speechify Voice Over is an online app that allows you to convert text into audio. You can upload your script or type it in and add a unique voice to every paragraph. Add royalty free background music and download the audio recording in various audio formats to use in either your personal or commercial projects.

With over 200 voices, languages and accents, you can find the perfect voice in various languages.

Creating a voice over for marketing involves multiple steps, from setting up a home recording studio and understanding your script to mastering the art of voice acting and marketing your services effectively. By following the tips outlined in this article, you can successfully enter the voice over industry and provide professional voice over services that resonate with your target audience.

Remember, the key to a successful voice over is not just about having a great voice; it's about using your voice to effectively communicate a message and evoke emotions in the listener. With the right workflow, skills, and marketing tips, you can turn your voice over talent into a thriving voice over business.

Cliff Weitzman

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.