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Voice overs for advertisements

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A voice over is an integral part of a good advertisement. Read on to discover more about voice overs for advertisements.

Advertisements are a crucial part of marketing campaigns. They can be used to introduce a new product, attract customers, and generate sales. High-quality voice overs have become essential for advertisements and can often make them more appealing.

Here we’ll discuss everything you should know about voice overs for advertisements.

The art of making successful advertisements

At first glance, creating a successful ad may seem simple. However, there are numerous components that make a good ad, and in many cases, some of them are neglected. Let’s look at how to make a successful ad.

Think about what makes your company stand out

Ad campaigns are a great way to promote your company and introduce products to the market. But you’re probably not the only one who wants to win customers over and convince them to purchase products.

That’s why one of the most important steps for creating a successful ad is identifying what makes your company stand out from others. Think about the X factor that will make someone go with your company instead of going with the competition.

Attract your customers’ attention

When designing a newspaper ad, you want to develop an interesting headline to spark the readers’ interest. What about TV commercials and radio ads?

In those cases, the beginning of your ad is crucial. You may want to introduce the viewers to a situation and explain why your product is beneficial. Alternatively, you may choose to build suspense and wow the viewers later.

Talk about the product’s benefits

While an ad can contain many different elements, don’t forget its real purpose: introducing the target audience to your product’s benefits. Sum up what makes your product special.

Testimonials can be a great addition to your radio, social media, and television commercials because they’re relatable and interesting.

Make a great offer

Attract the target demographic by making an offer they can’t refuse. Whether that’s a free trial, free shipping, discount, or something else, ensure your viewers can recognize why they need your product as soon as possible. Convey a sense of urgency without sounding pushy.

Keep it short

Whether you’re designing social media, newspaper, TV, or radio commercials, you should try to keep them short. Too much information can bore your audience, and your ad could actually discourage your customers from purchasing your product.

Use high-quality voice overs

Unless you’re making a newspaper ad, a voice over is a vital part of your advertisements. This production technique is used in television advertising, radio, video games, audiobooks, filmmaking, podcasts, and other mediums.

Choosing the right voice for your ad is just as important as ensuring its visual quality. A clear, professional voice and the right tone will captivate your audience and convey the desired message.

On the other hand, a dull, muffled, or inappropriate voice over can destroy your ad campaign.

Creating great advertisement voice overs

Every high-quality voice over should have these four elements:

  • Audio clarity and volume
  • Clear pronunciation
  • Adequate speed
  • Proper vocal tone and inflections

In many cases, ad producers and marketing managers hire voice over talents (also called voice over actors, professional voice actors, or voice over artists) who can deliver the script in the best way possible.

But just because high-quality voice overs are important for your ad doesn’t mean you have to spend thousands of dollars on hiring a professional and a recording studio.

You can record the voice over yourself using a good microphone. Before recording, write a voice over script and ensure you’re in a quiet environment. Do a few test recordings and listen to them to see what parts you could improve.

Even if you decide to record voice overs for ads yourself instead of hiring professionals, the process can still be time-consuming. Plus, you may end up with poor-quality material that doesn’t deliver the message properly.

Fortunately, there is another option. With advancements in technology, the voice acting industry has evolved. Today, you can use AI voice generators and audio programs to create the perfect voice and tone for your ad.

These voice generators use text to speech technology to deliver natural-sounding human voices. They’re incredibly easy to use and allow you to turn your text into a voice over in only a few clicks.

Depending on the program you choose, you can enjoy options like controlling the playback speed, editing pronunciation, pitch, pauses, and tone, downloading audio files as mp3s, and much more.

One of the best AI tools for creating voice overs is Speechify.

Use Speechify for the best advertising voice overs

If you want to produce high-quality advertising voice overs, Speechify is the way to go. This platform lets you convert any text into a voice over in only a few clicks.

Speechify offers more than 225 voices and accents and 20 languages. Thanks to this wide selection, you can create the perfect voice over for any ad.

Moreover, the platform allows you to edit and control the pitch, pronunciation, speed, and pauses to get the best results. You can download your audio files in mp3 format to work on them while offline.

One of the biggest advantages of Speechify is its versatility. The platform works flawlessly on both computers and mobile devices, so you can use it even when you’re not at your desk.

The intuitive interface and ease of use ensure even those who aren’t tech-savvy can get around without difficulty.

Try Speechify now and explore its benefits.

FAQ

How much does a commercial voice-over work cost?

The answer depends on the commercial’s length and the voice actor’s experience and skills. You can expect to pay $25-$50 per minute.

What are the benefits of voice-over for advertisements?

A quality voice over guides the story, conveys your message properly, and leads people toward purchasing your product.

What are the different types of voice-over work?

Some types of voice over work are commercials, narrations, presentationsvideo games, promos, trailers, corporate materials, and e-learning content.

What are some famous voice actors for ads?

Some famous voice actors for ads are Tim Allen, Morgan Freeman, Julia Roberts, and George Clooney.

Cliff Weitzman

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.