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How fast is Audible growing?

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Are you a student, entrepreneur, reader, or book lover looking to stay up-to-date on the latest trends of the audio book industry? If so, then you’ve come...

Are you a student, entrepreneur, reader, or book lover looking to stay up-to-date on the latest trends of the audio book industry? If so, then you’ve come to right place! Today we’re discussing Audible and exploring how quickly this audiobook platform has been growing. For over 20 years now Audible has been transforming moments into stories by connecting readers of every kind with their favorite voices from literature. Slowly but surely their storytellers have become audio legends that listeners can turn to whenever they want something new or old. But for those unfamiliar with this immensely popular audio book subscriber service – what is it and just how much has Audible grown in such a short amount of time? Let's find out together!

Overview of Audible's Growth and Expansion

In a world where digital media is becoming the norm, Audible has rapidly grown as the go-to platform for audiobook enthusiasts worldwide. With a vast array of genres to choose from and exclusive, original content created by some of the best writers, producers and narrators in the industry, Audible offers a listening experience that's second to none. As the demand for audio entertainment continues to grow, Audible has successfully expanded its footprint, reaching new markets and creating opportunities for writers and narrators to showcase their skills. With a focus on innovation and an unwavering commitment to quality, Audible's growth trajectory shows no signs of slowing down.

What is Audible

Audible is a digital platform that offers audiobook services, enabling readers of all abilities to immerse themselves in the world of literature.

Audible is actually an app or website (audible.com) that sells children’s books, bestsellers and other audiobooks and podcasts. There are a few plans that offer various benefits. Audible Plus and Audible Premium Plus are two such plans.

Audible Plus monthly membership costs around $7.95 per month and you can get access to all Audible audiobooks, podcasts, and more.

Audible Premium Plus membership also grants you access to the entire Audible library and the Audible Plus catalog.

One thing to note is that Audible, though owned by Amazon, it isn’t automatically available for Amazon Prime members. You’ll beed to purchase an Audible subscription and choose the right Audible Plan, even if you are a Prime account holder.

Audible members and Amazon or Amazon Prime members care completely unique. Subscribing to Audible, with your Amazon account, is totally worth it. WIth access to premium selection titles and offers on Audible credits, you should try out one of the membership plans.

You can get the Audible app on the App Store for iOS, iPhone, iPad or Mac and on the Google Play store for Android, or even Kindle. Audible is an Amazon company.

For book lovers, there's nothing quite like diving into a good story. But sometimes finding the time to actually sit down and read can be a challenge. That's where Audible comes in. This innovative service lets you listen to audiobooks on-the-go, making it possible to enjoy your favorite titles no matter where you are.

Audible was purchased by Amazon on March 19, 2008 and since then has added plenty of features. Amazon Household is one such feature and this enables family sharing.

With a massive library of titles to choose from, you're sure to find something to love. And with the ability to listen at your own pace, you never have to worry about missing a beat. So if you're ready to take your reading to the next level, give Audible a try!

You can cancel Audible membership at any time on the app or the website.

What is Audible Doing to Increase Its Popularity and Reach

Audible, the world's largest producer and distributor of audiobooks, is taking big steps to increase its popularity and reach. One of their key strategies is to offer a wider range of content for their users. In addition to books, they now offer podcasts and original programming, like exclusive celebrity narrations and talk shows. Audible has also expanded globally, making their app available to users in more than 170 countries. They're even offering their services for free to schools and communities affected by COVID-19. Audible understands the power of a good story and is constantly finding new ways to bring those stories to more people around the world.

How the Rise of Digital Audio Has Helped Audible Expand

The rise of digital audio has revolutionized the way we consume content, and Audible has been at the forefront of this change. By offering an extensive selection of audiobooks and original programming, Audible has quickly become a go-to destination for book lovers and podcast enthusiasts alike. With the explosion of podcasts and the increasing popularity of audiobooks, Audible has been able to expand its reach and tap into a new, digitally-savvy audience. The convenience and flexibility of digital audio means that people can now listen to their favorite books and podcasts anytime, anywhere. As Audible continues to innovate and provide high-quality content, it's clear that the growth of digital audio is here to stay, and Audible is well-positioned to benefit from this trend.

Why Is Audible Growing Faster than Other Streaming Platforms

In today's busy world, reading books has become a luxury that few can afford. This is where Audible steps in, providing an alternative way to enjoy literature. Unlike other streaming platforms, Audible focuses solely on audiobooks, which have gained immense popularity in recent years. With an ever-growing library of titles, Audible caters to different reading preferences, be it fiction, non-fiction or self-help. Its subscription model also provides an affordable way to explore new titles without breaking the bank. It's no surprise that Audible is rapidly becoming the go-to platform for book lovers and those looking for an immersive reading experience on the go.

Rice of audiobooks during the pandemic

During the pandemic, with people forced to stay home and work from home, peopled picked up all sorts of good, and bad, habits.

Audiobooks continue to be the fastest growing segment in publishing. Last year, in 2019 book sales increased by 16% in the U.S. This generated over $1.2 billion dollars in revenue, whereas in 2018 it only made $940 million, an increase of 25% from 2017. Ebooks only made $983 million, so for the first time ever, US audiobook sales have eclipsed ebook sales.

Edison Research's national survey of American audiobook listeners aged 18 and up revealed that the average number of audiobooks consumed annually rose to 8.1 in 2020, up from 6.8 in 2019. The most popular genre of audiobooks remains Mysteries/Thrillers/Suspense. Additionally, 57% of frequent audiobook listeners are under the age of 45, a 6% increase from 2019.

Physical books also saw an increase in sales in 2021 & 2022 but normalized in 2023 so far. 2021 by far saw book sales across multiple categories, spike. Audiobook market growth in categories like adult books, higher education materials, Children’s and young adults, science fiction, religious books, professional books, & university presses.

So naturally, all this interest in books, affected Audible’s growth in the last few years, positively. As the audiobooks market size increases, so does Audible’s growth. However, there are quite a few new challengers to Audible, most notably Spotify and Speechify.

How Has Audible's Growth Impacted the Book Industry

The rise of Audible has been a game-changer in the world of books. For audiobook fans, Audible has been nothing short of a godsend, offering thousands of titles at their fingertips. But how has this growth impacted the book industry? It is safe to say that Audible has been a disruptive force, changing the way people read books. As more people opt for audiobooks, the demand for printed books has predictably declined. However, audiobooks have also opened up a new market of readers who may have been unable to read traditional books for various reasons. Audible's success is a testament to the importance of innovation in any industry, but it also highlights the need for book publishers to adapt in the digital age.

What Does the Future Hold for Audible's Success Story

Audible has undoubtedly established itself as a trailblazer in the audiobook industry over the years. With a massive catalog of titles, high-quality narration, and cutting-edge features, the company has successfully captured the attention of book lovers worldwide. But what does the future hold for this success story? As the demand for audiobooks continues to rise rapidly, it seems that Audible is poised for even greater achievements. With innovative ways of delivering content and a wide range of genres to choose from, the sky's the limit. Besides, with Amazon as its parent company, Audible has access to unparalleled resources that it can leverage to remain at the forefront of the audiobook market. Ultimately, one thing is clear: as people's lifestyles become increasingly fast-paced, Audible's unique offering is sure to keep resonating with listeners.

In conclusion, Audible has seen an impressive expansion over the past few years due to its intuitive interface, varied library of content, and above all, its commitment to quality. For better or worse, the rise in popularity of digital audio formats has benefited Audible, allowing it to grow faster than ever before and draw more and more users into its orbit. While this growth may have had an adverse effect on certain elements of the book industry, it is undeniable that Audible provides a balanced listening experience that gives users access to a wide variety of genres and topics. With countless new releases hitting the platform every month, who knows just how powerful Audible could be in the years to come? Perhaps our future is one of digital aural storytelling and we can only anticipate what other amazing new features Audible will have as we continue down this path.

Cliff Weitzman

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.