Crafting Great Explainer Videos

An explainer video serves as a potent tool for small businesses, startups, and enterprises to communicate their value proposition, increase conversions,...

An explainer video serves as a potent tool for small businesses, startups, and enterprises to communicate their value proposition, increase conversions, and target their desired audience. This article details how you can create your own explainer video, explore the differences between explainer and promo videos, and choose the right tools for your video production.

How Do I Make an Explainer Video for Free?

Making an explainer video does not always require a hefty budget. Free video editing software and explainer video makers like Canva, Animaker, Powtoon, and Vyond offer functionality and explainer video templates that can serve as your starting point.

1. Storyboarding: Draw a step-by-step representation of your video. Identify your potential customers' pain points and how your product or service provides solutions.
2. Voiceover: Record your script professionally or use automated voiceover tools. Remember to speak clearly and keep the language simple.
3. Animation: Use animated explainer video templates or create your own using drag-and-drop functionalities. You can also use whiteboard explainer videos for a unique touch.
4. Music and Transitions: Incorporate royalty-free music tracks and transitions to enhance your video content.
5. Call to Action: Make sure your explainer video includes a compelling call to action, guiding viewers towards the next step.

What Do You Need to Make an Explainer Video?

Creating an explainer video involves several steps, including understanding your target audience, scripting, voiceover, video editing, and choosing the right video styles. Essential components include:

• Video Production Software: Video editing tools with good functionality are crucial. Many options, like Premiere Pro or Final Cut Pro, offer tutorials to help you get started.
• Script: A good explainer video begins with a compelling script addressing your audience's pain points and how your product or service can solve them.
• Visual Elements: These include video clips, typography, fonts, and infographics that align with your brand.
• Sound: The audio component includes the voiceover and soundtracks. Make sure they are royalty-free to avoid copyright issues.
• Call to Action: This is essential to guide viewers on the next steps they should take.

How Do You Make an Explainer Video in PowerPoint?

Creating explainer videos in PowerPoint involves using the software's in-built features:

1. Outline Your Content: Identify your key points and put them in a logical order.
2. Design Your Slides: Use various PowerPoint tools to add texts, images, shapes, and transitions.
3. Add Animations: Make your content interactive using PowerPoint's animation features.
4. Voiceover and Audio: Record narration for your slides and add music if necessary.
5. Export: Once satisfied with your video, you can export it as an MP4 file.

Can You Make an Explainer Video on Canva?

Yes, Canva provides video templates for various types of explainer videos. It also offers different video styles, fonts, and royalty-free images and music tracks. It's a great tool for creating professional videos with minimal know-how.

What is the Best Video Explainer App?

Several apps have been recognized as the best for creating explainer videos:

1. Speechify Video: Speechify Video is one of the best AI apps to help you create professional, high quality explainer videos - quickly!
2. Powtoon: Known for its user-friendly interface and variety of templates, including whiteboard explainer videos.
3. Vyond: Offers a wide range of characters, props, and scenes, making it ideal for animated explainer videos.
4. Animaker: Provides different video styles including 2D, whiteboard, and infographic.
5. Wistia: This platform not only allows you to create videos but also provides detailed analytics for your video marketing.
6. Vimeo: Known for its high-quality video hosting and video templates.
7. Canva: Excellent for creating short video clips with various templates.
8. Moovly: Offers a wide variety of templates and easy-to-use drag and drop features.
9. Renderforest: Known for its variety of customizable templates and ease of use.

What is the Difference Between an Explainer Video and a Promo Video?

An explainer video primarily focuses on explaining a company's product or service and how it can solve customers' pain points. It is typically used on homepages or landing pages to engage potential customers and provide clarity about the product or service.

On the other hand, a promo video promotes a specific offer, event, or feature. Its goal is to excite and entice viewers into taking a particular action, such as buying a product or signing up for a service.

What is the Best Video Editing Software for an Explainer Video?

Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve are some of the best video editing software for creating explainer videos. They offer a wide array of video editing tools, making it possible to create professional video content with transitions, voiceovers, and more.

How Long Should an Explainer Video Be?

The length of an explainer video can vary, but a good explainer video typically lasts between 60 and 90 seconds. This duration is enough to deliver a concise message, engage your audience, and trigger a call to action without losing viewer interest.

What is the Best Video Editing Software?

When it comes to video editing software, several options stand out due to their robust functionality, ease of use, and professional features.

1. Adobe Premiere Pro: Premiere Pro is a professional-grade software used by filmmakers and YouTubers alike. It supports 4K, 8K, and VR formats and provides a wide array of editing tools.
2. Final Cut Pro: Exclusively for Mac users, Final Cut Pro offers advanced features, such as Multicam editing, intelligent color balancing, and VR headset playback.
3. DaVinci Resolve: Renowned for its advanced color correction and grading tools, DaVinci Resolve also offers impressive audio editing capabilities with its Fairlight audio tools.
4. iMovie: An excellent option for beginners, iMovie is a free tool for Mac users that offers essential editing tools and an intuitive interface.
5. Filmora: Filmora combines simplicity with robust features, making it perfect for beginners and semi-pros. It has a variety of effects, transitions, and speed control features.

The "best" software ultimately depends on your specific needs, your level of experience with video editing, and your budget.

What is Your Favorite Explainer Video?

Spotify’s explainer video is one of the most appreciated examples in the marketing industry. This animated video does an exceptional job of explaining Spotify's services and features in an engaging and straightforward manner. With the use of bright, appealing visuals and a clear, concise narration, it manages to convey the brand's personality and the benefits of using Spotify in less than two minutes, demonstrating the power of a well-crafted explainer video.

A great explainer video involves understanding your audience, developing a compelling script, choosing the right visuals and audio, and selecting the appropriate video production tools. Keep practicing and exploring different explainer video examples and tutorials for inspiration. And remember, the goal is not just to create an explainer video; it's about communicating your value proposition effectively to drive conversions and grow your business.