Lead Liaison vs Verint

Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison's Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison's automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison's database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application: (Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email. (Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer. (Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually. (Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from. (GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas. (CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive's CRM with one click!

- Virginia B.

Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.

- James S.

I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective. The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic. Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action. LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads. Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website. While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities. Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead. While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison.

- Matthew P.

"Taking it to the Cloud" What do you like best about Verint Workforce Management? Verint WFM Pro has provided my contact center with accuracy, time savings, increased communication and the ability to leverage headcount where we havent been able to in the past. The WFM Pro team has been an integral part of our success and remains a constant support as we grow and change. Review collected by and hosted on G2.com. What do you dislike about Verint Workforce Management? Verint WFM Pro does not have the ability to keep static schedules without manual updates. I have also found the process of creating and updating score cards to be one that is hard to understand, create and maintain. Review collected by and hosted on G2.com. What problems is Verint Workforce Management solving and how is that benefiting you? Vering WFM Pro has been continuously working with my team to ensure access and accuracy to our live chat team. I have an understanding that the connection with Salesforce at times can be difficult but that hasnt stopped the support team from finding ways to not only fix any issues but also improve the experience.

- Samantha T.

"Former WFM Now Verint Administrator" What do you like best about Verint Workforce Management? Having a very large brand ensures the customer's needs are not only taken care of but also gives you the feeling of being a part of the growth and vast opportunities the product brings from a customer standpoint. Review collected by and hosted on G2.com. What do you dislike about Verint Workforce Management? I've found a very little downside to using Verint. The only item that always comes to mind (which isn't precisely a bad issue) is how in-depth you could go with using Verint WFM. You certainly need more than one person to make sure that you have someone dedicated to roles in the environment because of how much you can do with it. Review collected by and hosted on G2.com. What problems is Verint Workforce Management solving and how is that benefiting you? Our business unit in Healthcare is not only growing (a newly built in-house call center) but the type of business units are changing. Being able to utilize the Verint software to improve the systematic approach we have to schedule how helped staffing so much.

- Eric R.

"Verint WFM For the Win" What do you like best about Verint Workforce Management? I have been an active user of Verint WFM since it was Blue Pumpkin years ago. I love the ease of use of the system. The way you can customize the campaigns to meet the needs of the business. But mostly how many options there are to integrate with other Verint Solutions to get an in-depth view of agent behavior, performance, and quality. Review collected by and hosted on G2.com. What do you dislike about Verint Workforce Management? It's minor - But I dislike the new scheduling view since the move away from Java. It was nice to get away from Java dependencies but the new view is a little cumbersome. Review collected by and hosted on G2.com. What problems is Verint Workforce Management solving and how is that benefiting you? Visibility into staffing our business. It provides us birdseye as well as in-depth views to our staffing, SL projections, and agent performance.

- Kelly R.