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The pros and cons of Kapwing: a detailed reviews

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Considering Kapwing? Read 2023 our breakdown of pros and cons and learn about an game-changing alternative.

Kapwing pros and cons overview

In today’s digital age, content creation has become more accessible than ever before. One tool that has been gaining traction is Kapwing — a web-based video editing platform that offers a range of features for creating and editing videos, images, and GIFs. Whether you are a social media influencer, content marketer, or an average Joe wanting to spice up your Instagram and TikTok posts or YouTube videos, Kapwing offers a user-friendly interface with many video editing tools. However, it also has its downsides. Let’s explore the pros and cons of Kapwing to see if the online video editor is right for you, along with an alternative.

What is Kapwing?

Kapwing is an online platform that allows you to create and edit multimedia content, such as videos, images, and GIFs. It provides a range of tools and features for creating and customizing visual content, including video editing, meme generators, image resizers, subtitles, and more.

The platform is designed to be user-friendly and accessible to individuals with little to no experience in graphic design or video editing. For that reason, it is popular among content creators, social media managers, and marketers who need to create engaging visual content quickly and easily.

Key features of Kapwing

Kapwing offers a comprehensive set of features that make it a popular choice among content creators. Some of the key features of Kapwing include:

  • Drag-and-drop video editing: You can easily drag and drop your media files into Kapwing's editor and start editing right away.
  • Text, image, and audio customization options: Kapwing offers a wide range of customization options, including the ability to add text, images, and audio to your videos.
  • Ability to add subtitles and captions: You can add subtitles and captions to your videos to make them more accessible and engaging.
  • Various video editing tools: Kapwing offers a variety of video editing tools, including trimming, cropping, filters, and more.
  • Support for popular video file formats: Kapwing supports a wide range of video file formats, making it easy to work with your existing media files.

These features make it easy to create highly engaging, polished videos that can be tailored to your individual needs and style.

What do people think of Kapwing?

With its user-friendly interface, Kapwing has quickly become a go-to tool among content creators and social media platform users alike. In fact, Kapwing has received mostly positive reviews from user reviews, with many praising its ease of use and functionality. Users appreciate the fact that Kapwing is accessible from anywhere with an internet connection and offers a free version. However, some users have reported glitches and issues with the software. To take a further look at the advantages and disadvantages of the video maker, let’s break down the pros and cons.

Kapwing pros

  • Pricing — One of the biggest advantages of Kapwing is its pricing. The platform offers a free version, which includes basic features, and a paid version, which offers more advanced features. This makes Kapwing accessible to users of all levels and budgets.
  • Ease of use — Kapwing also offers a user-friendly interface, making it easy to use even for beginners.
  • Wide range of video editing tools — Kapwing’s editing features are highly customizable, allowing users to adjust the aspect ratio of their videos, resize videos, choose from a variety of fonts and templates, as well as add picture or text overlays and transitions.
  • Compatibility with file types — One of the standout features of Kapwing is its ability to support a wide range of file formats, including MP4s, GIFs, and JPEGs.
  • Primarily web-based — What’s more, with Kapwing, you can enjoy a fully online experience, eliminating the need to download and install any software.
  • Customer service — If you’re looking for tutorials on how to use Kapwing or need help with a particular feature, the platform has a range of helpful resources and customer support available to assist you.
  • File importing — With Kapwing, users can import video files, video clips, and even stock videos to their workspace and use a range of video editing tools to customize their videos.
  • Ad-free — Even Kapwing’s free plan offers an ad-free experience so you can see if the platform is right for you without the distractions.

Kapwing cons

  • Missing advanced features — While Kapwings offers a variety of tools, it may not be enough for advanced video editors who require more functionality, such as noise reduction, pitch correction, motion tracking, color correction, and video stabilization.
  • Needs more integration — While Kapwing already integrates with popular platforms, such as YouTube and TikTok, expanding to include platforms like LinkedIn, Pinterest, and Snapchat would make it easier for users to share their content on different social media channels.
  • Lack of animation creation tools — Adding the ability to create and edit 3D graphics and animations would open up a whole new world of creative possibilities for users.
  • Reliability — Another potential issue with Kapwing is that it may not be as reliable as other video editing software. Some users have reported glitches and issues with the software, which can be frustrating when working on a project.
  • Non-customizable resolution — The inability to customize the resolution of the video can be a major drawback for advanced creators who require specific dimensions to meet certain quality standards.
  • File size restrictions — Kapwing has a limit for large files, which can be frustrating for those working with high-resolution videos or images. For example, the free plan only allows up to 250MB files, and the paid plan only allows up to 6GB files.
  • No app — One thing to keep in mind with Kapwing is that it is 100% designed for online use and does not have an IOS or Android app at the moment.
  • Limits of its free video editing platform — Kapwing’s free plan restricts users to 7-minute watermarked 720p videos.

Getting started with Kapwing

If you're ready to start using Kapwing, the first step is to create an account and log in to the platform. But before we dive into that, let's talk a little bit about what Kapwing is and how it can benefit you. Kapwing is a powerful video editing platform that allows you to create engaging and professional-looking videos quickly and easily. Whether you're a social media influencer, a small business owner, or just someone looking to create fun and creative videos, Kapwing has the tools and features you need to get the job done.

Creating an account and logging in

Now that you know a little bit more about Kapwing, let's talk about how to get started. To sign up for Kapwing, simply visit the Kapwing website,, click on the Sign Up button, and provide the required information, such as your name and email address. Once you've created an account, you can log in at any time to access the platform's features and tools.

Once you're logged in, you'll be taken to the main dashboard, where you can start creating your first video. The dashboard is easy to navigate, with clearly labeled menus and buttons that make it easy to find the tools you need.

Navigating the Kapwing interface

The Kapwing interface is designed to be simple and straightforward, with clearly labeled menus and buttons that make it easy to find and use the editing tools you need. The main editing screen is divided into three sections: the media library, the canvas, and the editing panel. You can upload your media files to the library, drag and drop them onto the canvas, and use the editing panel to customize the content.

The media library is where you can upload your video, audio, and image files. You can also access stock media from the library if you need additional content for your project. With Kapwing's real-time transcription feature, you can also easily transcribe your podcasts or other audio content to add captions or subtitles to your videos. This enhances accessibility and engagement for your audience.

The canvas is where you'll see your video as you edit it, and the editing panel is where you can make changes to the content, such as adding text, trimming the video, applying filters, or adjusting the video's settings. With Kapwing's one-click screen recorder, you can even capture your iPhone screen directly and incorporate it into your video creation.

Choosing the right editing tool for your project

Kapwing offers a variety of editing tools that can help you achieve your specific video editing goals. For example, if you want to trim and cut your video, you can use the Trim tool. If you want to add text or images, you can use the Text and Image tools, respectively. Additionally, Kapwing offers a variety of filters and effects that can help you enhance your video's visual appeal.

But Kapwing isn't just for video editing. You can also use it to create memes, design graphics, and even make collages. The collaborative video editing feature of Kapwing allows you to invite others to work together on the same project, making it a great tool for team collaborations, whether you're working on podcasts, social media campaigns, or other video projects.

Mastering Kapwing’s video editing tools

To get the most out of Kapwing, it's essential to understand how to use its various tools and features. Here are some of the most important tools to master:

Trimming and cutting videos

The Trim tool allows you to remove unwanted sections from your videos, such as long pauses or unnecessary footage. With Kapwing's intuitive interface, you can perform real-time trimming, ensuring precise edits that maintain the flow of your video.

Adding text, images, and audio

Kapwing offers several customization options that allow you to add text, images, and audio to your video. You can add captions or overlay text to provide context or emphasize key points. With the remove background feature, you can remove unwanted elements from your images or videos, creating a seamless and professional result.

Applying filters and adjusting video settings

If you want to give your video a specific look or feel, you can apply filters and adjust the video's color, brightness, contrast, and saturation. These tools allow you to fine-tune your video's visual elements to ensure that it meets your creative vision. Kapwing's extensive filter library lets you experiment and find the perfect visual style for your videos.

Creating transitions and animations

Transitions and animations can help your video flow smoothly from one scene to the next and keep your viewers engaged. Kapwing offers a variety of transition and animation effects that you can apply to your video with just a few clicks. These dynamic elements add a professional touch to your videos and make them visually appealing.

Comparing Kapwing to other video editing tools

Kapwing is not the only video editing software available online, but it does offer several distinct advantages over competitors. Based in San Francisco, Kapwing has garnered positive reviews for its user-friendly interface and powerful features. Unlike traditional editing software that requires a considerable amount of time and effort to learn, Kapwing makes the video editing process intuitive and accessible to users of all skill levels.

While other tools may require complex setups or manual processes, Kapwing simplifies the creation process with its one-click features, such as the screen recorder. With its affordable pricing plans, Kapwing ensures that video creation is accessible to individuals, content creators, and businesses alike.

Overall, Kapwing is a powerful and accessible video editing tool that offers a wide range of features and customization options. Whether you're a content creator, marketer, or business owner, Kapwing can help you create engaging video content that resonates with your audience. Sign up today and experience the convenience and creativity that Kapwing has to offer.

Speechify Video Studio – The #1 Kapwing alternative


Speechify Video Studio offers a comprehensive set of video editing tools that can help users create high-quality video content quickly and easily. The platform’s user-friendly interface allows users to upload their video footage and begin editing immediately, without the need for extensive technical knowledge. Users can easily trim and cut footage, adjust playback speed, and crop or resize their videos to fit specific dimensions or aspect ratios.

Speechify Video Studio also offers a range of visual effects and filters that can be applied to videos, helping to enhance the overall look and feel of the content. In addition, users can add text overlays, graphics, and other visual elements to their videos, providing greater customization options. Additionally, Speechify Video Studio’s advanced audio editing tools allow users to adjust volume levels, add background music, and even add AI voice overs indistinguishable from human voices to their videos.

Try Speechify Video Studio for free today to see how it can transform your content creation game.


What is the easiest video editing platform?

Compared to other video editing platforms like Adobe Premiere, InVideo, and Clipchamp, Speechify Video Studio is highly regarded among users for its ease of use. In fact, many user reviews rave about how easy it is to create great videos with Speechify Video Studio, even if you have no prior experience with video making.

What is the easiest graphic design software to use?

Canva is often considered one of the easiest graphic design software to use. Canva offers a simple drag-and-drop interface with pre-made templates, fonts, graphics, and other design elements, making it accessible even to those without prior design experience.

How trustworthy is Kapwing?

Kapwing is a legitimate and trustworthy platform for creating and editing videos, images, and other digital content. The company was founded in 2017 and has since then gained a significant following among content creators and social media marketers.

Why does Kapwing lag so much?

Kapwing is an online platform that relies on internet connectivity and browser performance to function smoothly. If you are experiencing lag while using Kapwing, it could be due to a variety of factors, such as slow internet connection, browser performance issues, or computer hardware limitations.

Does Kapwing have any monthly fees?

Yes, Kapwing offers both a free and a paid version of its platform. The free version includes basic features and allows users to create and export content with a Kapwing watermark. The paid version, called Kapwing Pro, offers additional features and benefits, such as no watermark, higher export resolution, and unlimited storage.

How much does Kapwing cost?

Kapwing Pro costs $16 per member per month billed annually or $24 per member per month billed monthly.

How long can a free Kapwing video be?

Free Kapwing videos are limited to seven minutes long and will have a watermark. Free videos also only export in 720p.

Cliff Weitzman

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.