Spotify Ad Studio explained

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    Spotify Ad Studio is your go-to online tool to create professional audio ads and win over an audience. Here’s how to get started.

    Spotify Ad Studio explained

    If you want to run ads on Spotify, you can do so through the Spotify Ad Studio. This easy tool can boost your ad campaign on this streaming platform and help you win over your target audience. This article explains everything you need to know about Spotify Ad Studio.

    What is Spotify Ad Studio?

    Spotify Ad Studio is your own personal ad delivery platform. You can use it to create audio or video ad campaigns, reach your target audience through podcasts and music, craft brand-new audio ads, predict impression estimates, check your performance, and much more.

    So why should you rely on this platform to reach new listeners and promote your brand?

    First of all, Spotify is the largest music streaming platform with a giant fan base. It has more than 430 million users and almost 190 million subscribers. The platform made more than 12 billion U.S. dollars in revenue in 2022 alone, which is more than 20% higher than in 2021.

    People love Spotify for its large database of music and podcasts. So if you want to reach a broad audience, there’s no better access. As a marketer, you can use different types of ads to reach Spotify users beyond social media.

    Finally, audio ads perform surprisingly well when it comes to boosting purchases. According to one study, audio ads are 24% more likely to attract buyers compared to display ads. A sponsored session or a Spotify audio ad can surely get your product a long way.

    Who is this tool good for?

    Can you target any type of audience with this platform? Consider the things below before running your first campaign:

    • If your goal is to target locally, there may be better options than Spotify Ad Studio.
    • Your target audience should have a Spotify account. If you know for a fact they aren’t present on the platform, then investing in it is of little value.
    • Ensure your ad matches the music or other Spotify content people are listening to. For example, you can advertise your restaurant by inserting an ad into cooking playlists.

    Benefits of Spotify Ad Studio

    Let’s briefly go over the advantages of using Spotify Ad Studio.

    Plenty of media options

    • Audio ads — The user receives the ad on a clickable display between songs.
    • Video ads — Sponsored sessions for 30 minutes of ad-free playing after watching the video ad or showing the ad between songs.
    • Image overlay — Clickable ads for users returning to the Spotify app that can also be hosted on the homepage.
    • Megabanner — IAB display that lasts for 30 seconds. It’s clickable and appears when the user opens Spotify.
    • Robust analytics — You can track all the metrics you want, including the CTR and many others, to enhance your audio advertising needs.
    • Personalized ads — Although you can’t hyper-localize your ads, you can still input the details about your target audience, like demographics, listening habits, and more.

    How to use the Ad Studio

    Everyone with a Spotify account can use this ad platform. If you aren’t registered on Spotify yet, you can do so on the official website.

    Then, follow the steps below:

    1. Open the Ad Studio on Spotify.
    2. Make a new account.
    3. Choose your target audience.
    4. Create an ad on the platform. Pick a voice from their free tool and choose from different formats.
    5. Track your progress. Use the reports page to track the results of your campaign in real time.

    Tips for a successful Spotify Ad

    The steps above are easy, and anyone can do them. However, not everyone can create a successful music or podcast ad. Here are some tips to help you succeed.

    Plan the ad ahead

    You have to plan your Spotify Ad Studio campaign well in advance to get the most out of its features. Strategic planning is key. As previously mentioned, you won’t be able to target people locally, given that Spotify Ads don’t support zip code targeting.

    Come up with a budget, create quality voice overs, make sure they meet your goals and target audience, and possibly even use an AI app to help with content creation.

    Highlight the benefits

    Make use of your ad in the best way possible. Are you offering any exclusive deals or discounts? What about promo codes? Combine those with a call to action to urge the listeners to engage with the ad right away.

    Create an identity

    Do you plan to create multiple ads? Create an easily recognizable identity to add a sense of familiarity with the listeners. Create a specific approach depending on your audience’s demographics and preferences, but also depending on your chosen ad format.

    Track your performance

    Every marketing campaign requires a good performance measurement and tracking system. You won’t be short of that with Spotify ads. You can use the advertising suite offered by the platform to track listener growth, stream impact, and more.

    Thanks to these tools, you can learn how to better tweak your campaign for the greatest gain.

    Want seamless voice overs for your ads? Try Speechify Voice Over Studio

    Spotify isn’t just a music promotion app rather, it’s great for both product and music marketing, which makes Spotify one of the best advertising platforms in the music industry. To make the most out of Spotify advertising, use a quality voice over tool.

    Speechify Voice Over Studio is a voice over service that can help you create professional voice overs with natural-sounding voices. Best of all, it doesn’t require you to record your or someone else’s voice. You can choose from over 200 lifelike AI voices for your commercial.

    So how does the platform work? Simply insert a script for the voice over, choose the details like intonation, speaking rate, and preferred voice, and hit a button. The tool creates an audio file in an MP3 or WAV format that you can download and upload to your Spotify Ad Studio.

    Speechify relies on advanced machine learning algorithms to create the best audio quality, so try Speechify Voice Over Studio today to see how it can transform your next project.

    FAQ

    Is Spotify Ad Studio free?

    Yes, Spotify Ad Studio is a free service available to anyone who wants to create professional audio ads for use on the streaming platform. You can also upload your own files recorded elsewhere. You do have to pay a fee if you want to start advertising.

    How effective is Spotify Ad Studio?

    Spotify Ad Studio is very effective when you consider the fact that more than 130 million users across the world pay to use this platform on a daily basis. In this regard, Spotify Ads can be as effective as Facebook Ads in terms of reaching your audience.

    What is the minimum spend on Spotify Ad Studio?

    You have to spend at least $250 to start advertising on this platform. You can get more pricing information on the official website.

    What is the common length of a Spotify Ad Studio campaign?

    All Spotify ads run up to 30 seconds each.

    What kind of voice overs can you make with Speechify?

    With Speechify Voice Over Studio, you can create voice overs for a wide range of projects, including but not limited to tutorial videos, animations, video games, e-learning videos, audiobooks, and podcasts.

    Cliff Weitzman

    Cliff Weitzman

    Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

    Dyslexia & Accessibility Advocate, CEO/Founder of Speechify Dyslexia & Accessibility Advocate, CEO/Founder of Speechify

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