Side-by-side comparison of features, reviews, pricing and more
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.
Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.
Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business
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Speechify is the #1 audio reader in the world. Get through books, docs, articles, PDFs, email – anything
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Sir Richard Branson
You can do a lot with Act-On, so long as you know how to use it. It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages.
Justin D.Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry. Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.
AJ B.Uptempo's Digital Asset Management solution provides a central repository to manage content in any format, for any device, and for any purpose. Content is stored, distributed, launched, and monitored efficiently based on a transparent "single source of truth" to improve content usage and performance.
ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.
- Richard A.
The ease of reporting and how well it integrates with Salesforce
- Michael D.
A full feature digital marketing platform that's well integrated with other CRM platforms, but at a modest price.
- Krystal M.
Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.
- Stefan G.
Once used a couple of times, I think the platform is quite easy to use and straightforward. It allows you to narrow your search quickly and going back the main menu is easy which is essential. It looks clear and clean and I adopted it very quickly.
- Marion M.
My overall experience is simply great, I recommend BrandMaker.
- Jelle D.
Pros |
---|
Easy to use |
Starts providing working data immediately |
Great support and product learning program. |
Cons |
---|
Metrics are just a bit confusing |
Could have better designed templates for emails and landing pages |
The forms aren't dynamic. |
Pros |
---|
Once used a couple of times, I think the platform is quite easy to use and straightforward |
It allows you to narrow your search quickly and going back the main menu is easy which is essential |
It looks clear and clean and I adopted it very quickly. |
Cons |
---|
Non-flexibility |
Creates confusion and makes searches harder |
Also, although I believe the uploading tool works really well in general, I find it confusing that once the process is done, we stay on the uploading page instead of seeing the message 'upload completed' to confirm it's been done. |
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