Crystal vs Zalster
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Sir Richard BransonMost popular feedback for Crystal
Crystal gives me insights and helps me connect with my clients at a far deeper level than any google search ever could.
John Barrows
About Crystal
Crystal is the platform for adaptive selling. Our software predicts the personality of any buyer and reveals insights into how sellers should adapt their overall sales approach to meet the preferences of their buyers.
Most popular feedback for Zalster
The best thing about Zalster is that it's data-driven and when we're not able to make the necessary adjustments, the tool makes them for us
Linn Gronkvist
About Zalster
Zalster is a marketing automation that helps its users to enhance the growth of their eCommerce in various marketing channels. It combines human expertise with advanced machine learning in order to reach the marketing goals on Instagram and Facebook Ads, Pinterest Ads, and Google Ads. The software enables its users to focus on strategy and achieving the business goals as the automation handles the optimization. It ensures the user to utilize the optimal campaign and delivery conditions that helps users to attain their goals without any hassle. The campaign pool budget feature of the software enables marketers to optimize the distribution of their budget between campaigns within a particular pool by grouping campaigns with a common end goal. Users are provided with the ad optimization feature that tests each of the ads to find the best advertisement for the user which is then run by one optimization engine to collect enough data and determine the worst and best-performing ads.
Crystal reviews
Crystal is like a cheat sheet in the sales process. You can use the right communication style for every prospect, even in the first call.
- Ben Jackson VP Sales, Flywheel
After 15 years of working with sales people of all types, Crystal has empowered my team to be more confident in every interaction.
- Marie Hale CEO, @revenue
When I started personalizing my emails with Crystal’s advice, I started getting way more responses. Much better ones too!
- Isaac Garcia Founder, SalesInsider.io
Zalster reviews
Zalster is just amazing and I really mean it.
- Matteo Milone, Digital Marketing Director at Maximum International Corp.
"We no longer do all the manual work as we did before, the algorithms do it for us - update settings and select what ads to run at what time. I know what ads to run and what works in a completely new way. It’s also very nice to have someone to throw ideas with and who feedback on my questions regarding optimizing and algorithms."
- Martina Enebrand
"Zalster has actively helped us with both strategic campaign work and real-time optimizing through their algorithms. So far we’re seeing great impact and our collaboration aligns perfectly with our marketing strategy. I can totally recommend Zalster as a partner, they’re very professional, service-minded and their optimization tool is genius."
- Michael Meier
Pros & cons
Crystal
| Pros |
|---|
| It tells you the words, phrases, style and tone you should use to reach the recipient in the way that they like to communicate, rather than your own, even their tolerance for sarcasm and emoticons |
| It's helping me to create hyper-personalized emails for my prospects |
| Communicate with my friends and colleagues the way they like to communicate |
| This insightful software has made preparing for meetings with B2B stakeholders so much fun |
| I love how I can analyse disk profiles and be better prepared for the person I will encounter." |
| Cons |
|---|
| The only negative is the lack of integration with Outlook |
| Cannot think of any that has been a bother for us."“The product is young and has got some room for improvement in terms of the personality confidence score” |
Zalster
| Pros |
|---|
| Great UI |
| We love working with Zalster and their CSMs are the reason we stay with them |
| They are hard working, personable, and Facebook advertising experts. |
| Cons |
|---|
| Had so high hopes of this software |
| It is completely useless |
| Hard to Navigate |
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