Emma vs eTrigue

Side-by-side comparison of features, reviews, pricing and more

Emma

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

Emma Lite - $99 per month

Emma Essentials - $159 per month

Emma for Teams - $249 per month

eTrigue

Category: Automation Software Tools
Industries: Marketing, Financial, Technology, Business

Pricing

ETrigue (up to 1,000 email records)

600

/month

ETRIGUE (UP TO 100,000 email records)

1,500

/month

ETRIGUE (UP TO 30,000 email records)

900

/month

20M+ Downloads
5/5

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Emma reviews

We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing.

- Hussain H,

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

- Christian B.

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

- Keith O.

eTrigue reviews

"Marketing Automation that Makes Sense" What do you like best about eTrigue? DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution. One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement.

- Jeffrey E.

"Great Product With Full Feature Set" What do you like best about eTrigue? Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns.

- David G.

"We use eTrigue's DemandCenter for B2B almost daily, for 5 years - and it's great!" What do you like best about eTrigue? This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time. Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup. The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas. Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see. But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with.

- Jareb C.

Pros & cons

Emma

Pros
Support is pretty helpful and easy to get connected with
Emma has a very robust format and capability
It allows us to post video change design formats and use our original work
I really like the email editors and ability to create segments based on your data."

Cons
The customer support is hard to find once you are in the site, which is insane
It is drag and drop, to a point
You can use links, but you can't put documents in your emails
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract."

eTrigue

Pros
Great on-boarding process for new clientsLearning curve for their system is pretty short and intuitive
They provide quite a bit of training and resources.They provide good technical support and are very quick to respond.

Cons
I wish they could be able to customize URLs for landing pages for better SEO and branding
Better SEO functionality and ability to customize those options on landing pages would be nice
More useful and better detailed analytics would be nice.

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