Hootsuite vs OptinMonster
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Sir Richard BransonMost popular feedback for Hootsuite
I love that I'm able to schedule post. This saves me a lot of time since I can create all my posts for the whole week at once. Apart from that, I'm able to edit the content anytime before it goes live.
Victoria M.
About Hootsuite
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.
Most popular feedback for OptinMonster
They do a great job helping you get your campaigns set up correctly.
Ben H.
About OptinMonster
OptinMonster is a cloud-based solution for lead generation and marketing automation which allows users to create and A/B test a range of custom opt-in forms. With OptinMonster, users can build a range of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more. The drag-and-drop form builder allows users to customize form branding, including messages, images, and colors, without requiring any coding. Built-in page-level targeting enables the display of unique campaigns or offers based on the location and behavior of visitors, allowing users to segment their email list based on subscribers’ interests and website interactions. Different form variations can be A/B tested to identify the version with the highest conversion rate, with users able to change the form headline, content, style, layout, and opt-in trigger. OptinMonster automatically replicates the existing opt-in form being tested for users to make changes to, then randomly serves up each variation to visitors and tracks impressions, conversions, and landing pages for each option. OptinMonster also includes Exit-Intent® Technology, which automatically tracks visitor behavior, identifies when they are about to navigate away from the site, and serves up targeted campaigns as they are about to leave. The system is designed to reduce cart abandonment and increase conversions. Campaigns can include invitations to chat with support agents, special offers or discounts, incentivised email list signups, and more.
Hootsuite reviews
This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.
- Brock P.
It's very complete, the vast features are definitely its major asset!
- Darwin O.
Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.
- Alberto L.
OptinMonster reviews
Functional and easy to use. You can teach this product to a person who has never used any sort of form creator ever before!
- Brian K.
There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.
- Laura M.
If you're an e-commerce brand, Optinmonster is a must-have! It allows you to customize your website not just to your liking but based on what your users have or have not done. We use it to collect emails, offer discount codes, and fully tailor our buyer's journeys. It integrates so easily into Klaviyo and allows you to build campaigns that continue to generate leads and sales. It doesn't slow your site down and is backed by its huge library of training materials to ensure success. Plus, if you have any questions, their support team is always there!
- Brandon L.
Pros & cons
Hootsuite
| Pros |
|---|
| Great ability to integrate to instagram, linkedin, pinterest and Facebook |
| Easy to use |
| Helps us save a lot. |
| Cons |
|---|
| Sometimes images fail to upload or content fails to post due to errors |
| No content creation tools |
| Lack of features and analytics. |
OptinMonster
| Pros |
|---|
| User friendly tool |
| Design builder was also simple, templates worked great |
| Provides plenty of different types of forms and ways to capture email addresses. |
| Cons |
|---|
| They lack official integration with SendGrid Marketing Campaigns |
| Minimal functionality |
| Not allowed on Android and IOS. |
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